Courtney Staub

Marketing Manager, Integrated Marketing at St. Jude Children's Research Hospital - ALSAC
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Contact Information
us****@****om
(386) 825-5501
Location
Memphis, Tennessee, United States, US
Skills

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Credentials

  • Leading without Formal Authority (2017)
    LinkedIn
    Feb, 2021
    - Oct, 2024

Experience

  • St. Jude Children's Research Hospital - ALSAC
    • United States
    • Philanthropic Fundraising Services
    • 200 - 300 Employee
    • Marketing Manager, Integrated Marketing
      • Sep 2014 - Present

      • Managing all marketing needs for 16 regional offices and Volunteer team, including print, digital, production and advertising • Led marketing efforts for innovative hybrid fundraising campaign, which exceeded revenue goal by 10 percent • Supported development and launch of Brand Central, a self-service marketing portal for both internal and external clients • Ongoing management of up to 90 independent projects at any given time • Managing all marketing needs for 16 regional offices and Volunteer team, including print, digital, production and advertising • Led marketing efforts for innovative hybrid fundraising campaign, which exceeded revenue goal by 10 percent • Supported development and launch of Brand Central, a self-service marketing portal for both internal and external clients • Ongoing management of up to 90 independent projects at any given time

  • Self Employed
    • United States
    • 700 & Above Employee
    • MARKETING FREELANCER AND CONSULTANT
      • Oct 2013 - Mar 2014

      • Provided local businesses and non-profit organizations with writing and editing services, inclusive of articles, brochures, web copy, white papers and promotional materials • Provided media relations for local businesses for their national media outreach needs • Consulted with Sharpe Group on its collateral needs and other marketing efforts, inclusive of articles for non-profit trade publications, web site layout and copy, social media outreach and internal publications • Provided local businesses and non-profit organizations with writing and editing services, inclusive of articles, brochures, web copy, white papers and promotional materials • Provided media relations for local businesses for their national media outreach needs • Consulted with Sharpe Group on its collateral needs and other marketing efforts, inclusive of articles for non-profit trade publications, web site layout and copy, social media outreach and internal publications

  • CloudDDS and DentalProdX.com
    • Director, Marketing Services
      • Mar 2013 - Sep 2013

       Responsible for all marketing activities, including marketing collateral, press releases, media relations, event coordination, customer communication, sales support and website maintenance  Responsible for all marketing activities for sister company, DentalProdX.com Initiated market research campaign to uncover buying habits and social media use among dentists nationwide  Managed marketing budget for CloudDDS and DentalProdX.com Directed collateral creation and execution with two team members  Developed media campaign for CloudDDS and DentalProdX.com Engendered press coverage for CloudDDS in Commercial Appeal – front page of Business section; Dental Products Report, DrBicuspid.com, DentalAegis.com (national dental publications), and M.O. (website for entrepreneurs and small businesses)  Responsible for finding and hiring customer service administrator for CloudDDS  Set up and/or improved social media accounts for CloudDDS and DentalProdX.com; maintained accounts with HootSuite Directed design of and wrote copy for direct mail pieces  Implemented “thank you” campaign for customers placing new orders at CloudDDS iMarketplace, resulting in measureable customer retention and repeat orders Coordinated and implemented e-mail marketing campaign with leading Manhattan oral surgeon and tracked results of campaign  Worked with president and chief technology officer on design and content for DentalProdX.com

  • WriteEdit with Courtney
    • Freelance Writer and Editor
      • Apr 2007 - Mar 2013

       Provided media relations services and web content development for two local companies Wrote proposals on behalf of debt collection companies nationwide seeking new business Wrote copy for leading debt collection company’s website re-design – www.pomr.com Wrote and edited web copy for international aviation corporation’s website – www.ilsmart.com Developed content for and executed weekly e-mail newsletter for sales directors of international hotel chain  Wrote press releases, sales collateral copy and e-newsletters for international aviation corporation Designed PowerPoint training materials and wrote presentations for international aviation corporation Wrote and edited promotional collateral for local non-profit in support of its largest annual fundraising event Wrote and edited copy for local non-profit’s monthly newsletter  Published articles for Suite101.com and Examiner.com – was chosen to be a Memphis Examiner by Examiner.com  Drafted website revision plan for local non-profit

Education

  • University of Alabama
    Bachelor of Arts (B.A.), Mass Communication/Media Studies
    1990 - 1994

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