Experience

Wescom Credit Union

• Banking
• 400 - 500 Employee

• Marketing Programs Assistant Manager

  • Oct 2020 - Present

• Senior Marketing Program Manager

  • Aug 2018 - Oct 2020



Citrus Valley Health Partners

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• PR & Marketing Specialist

  • Oct 2016 - Aug 2018

  Citrus Valley Health Partners is a 683-bed, non-profit hospital and health care system, serving nearly one million residents in the East San Gabriel Valley, with 1,500 physicians and about 3,000 employees. - Oversee all aspects of company’s social media accounts from strategy, content creation and implementation - Supervise and provide creative direction to in-house Graphic Designer and external contractors - Plan and execute community based special events inline with budget and strategic goals - Coordinate marketing, branding and business development efforts to ensure cohesive brand messaging - Coordinate production of hospital publications (Brochures, flyers, direct mail, invitations, website, etc.) - Created social media and online reputation data collection efforts - Analyze and prepare reports and dashboards on social media data to gain insight into public perception - Manage and create digital content in support of all service lines - Monitor digital trends and campaigns to ensure service line growth Show less



Makita U.S.A., Inc.

• United States
• Construction
• 400 - 500 Employee

• Digital Marketing Specialist

  • Mar 2015 - Oct 2016

  Makita is a global brand in over 40 countries, an innovation leader, manufacturing best-in-class products at 10 plants operating in 8 countries. - Oversee all aspects of online content and product pages for Makita’s largest retailer, The Home Depot - Conceptualize and implement new marketing plans leading to growth in retail channel business. - Manage entire digital content and pages for products on e-commerce websites; ensure timely updates are in line with retail channel specifications and requirements. - Initiate and utilize market research, competitive analysis, and qualified metrics to develop effective strategies and communications plans. - Develop and design advertising campaigns and promote new product marketing ideas. - Assist creative team, product managers, and emerging markets, with discovering, creating, and implementing promotional initiatives for retail customers conducive to more business. - Collaborate and coordinate with marketing, purchasing, logistics, sales, accounting, and service departments. - Monitor trends and prepare reports on e-commerce based retail channel program initiatives. Show less



Penske Motor Group

• United States
• Retail
• 1 - 100 Employee

• PR/Communications Assistant

  • Jun 2011 - Mar 2015

  Penske Motor Group is an automotive group that consists of several premiere and award winning dealerships in the California market with Toyota, Lexus and Mercedes. - Coordinates and assists in planning and execution of traditional and digital marketing campaigns to generate long-term relationships and sales - Coordinate all creative deadlines with third party vendors to ensure marketing campaign timelines are met and followed - Ability to incorporate online identity to support overall brand strategy - Maintain, update, and create content for company’s five websites - Lead status and planning meetings with web vendors like Dealer.com and CDK (formerly known as Cobalt) - Work with PR Director on weekly and monthly web, marketing, and social media reports including Google Analytics - Ability to communicate design ideas to third party graphics design firms - Supervise and provide creative direction to in-house Graphic Designer - Research, copy write, produce and publish material on social media platforms - Assemble press kits and presentation materials; maintain media lists - Conceptualize/produce internal employee newsletter - Maintain department schedules and project deadlines - Lead campus wide Employee of the Month initiative - Manage and coordinate events both onsite and offsite for large (1,000+) and small groups (15+) Show less