Experience

INsider Lifestyle Management

• United States
• Hospitality
• 1 - 100 Employee

• Director of Account Management

  • Nov 2012 - Present



Elizabeth Arden

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Public Relations Intern

  • Jun 2012 - Nov 2012

  • Facilitated make-up artist and celebrity outreach through creative product mailings, leading to key media placements • Edited press materials used in “Global Toolkits” in order to support the Elizabeth Arden brand repositioning • Manage direct and indirect budget documents and complete several expense reports for the PR Department • Monitored and analyzed social media activity of competitor brands and compiled weekly reports of findings • Facilitated make-up artist and celebrity outreach through creative product mailings, leading to key media placements • Edited press materials used in “Global Toolkits” in order to support the Elizabeth Arden brand repositioning • Manage direct and indirect budget documents and complete several expense reports for the PR Department • Monitored and analyzed social media activity of competitor brands and compiled weekly reports of findings



Coburn Communication, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Beauty and Lifestyle PR Intern

  • Jun 2011 - Aug 2011

  -Worked on the Elizabeth Arden celebrity fragrance portfolio -Developed client brands’ press materials and brand messages to present to the media. -Reached out to national media editors in an effort to secure press appointments for major fragrance press preview. -Developed national and regional media contact lists, based on demographic and geographic criteria -Organizing the recording, quantification and presentation of media results obtained for clients -Participated in all aspects of client events, from inception to execution