Courtney Shrout
Market Research Intern at Downs & St. Germain Research- Claim this Profile
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Experience
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Downs & St. Germain Research
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United States
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Market Research
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1 - 100 Employee
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Market Research Intern
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Sep 2023 - Present
- Translate numbers into storytelling for clients by formulating strategic marketing plans - Utilize Microsoft Excel and other technology to streamline data collection and analysis through verbatim coding, copywriting, and mathematical reasoning - Strengthen project management skills by managing multiple clients and projects simultaneously - Specialize in tourism industry research - Translate numbers into storytelling for clients by formulating strategic marketing plans - Utilize Microsoft Excel and other technology to streamline data collection and analysis through verbatim coding, copywriting, and mathematical reasoning - Strengthen project management skills by managing multiple clients and projects simultaneously - Specialize in tourism industry research
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Seminole Solutions
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Sep 2023 - Present
- Lead team in creating a marketing strategy for a staffing company, Nesco Resource - Increase viewership and brand recognition of Nesco's services by developing a strategy for graphic design, social media management, content creation, and marketing campaigns - Integrate brand materials onto the website and maintain a social media calendar - Manage student-run marketing team of twelve members, as the Account Manager - Lead team in creating a marketing strategy for a staffing company, Nesco Resource - Increase viewership and brand recognition of Nesco's services by developing a strategy for graphic design, social media management, content creation, and marketing campaigns - Integrate brand materials onto the website and maintain a social media calendar - Manage student-run marketing team of twelve members, as the Account Manager
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Phi Mu Fraternity
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United States
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Non-profit Organizations
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300 - 400 Employee
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Vice President of External Affairs
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Jan 2023 - Present
- Execute monthly event planning for over 350 guests on a $50,000 budget - Coordinate vendors, venues, contracts, payments, and partnerships - Trained in crisis management by university staff - Write and enforce risk management policies among 250 members - Operate all social media platforms including Instagram, TikTok, and Facebook - Manage social media team by allocating weekly tasks - Establish and manage brand partnerships and collaborations - Serve as a liaison with… Show more - Execute monthly event planning for over 350 guests on a $50,000 budget - Coordinate vendors, venues, contracts, payments, and partnerships - Trained in crisis management by university staff - Write and enforce risk management policies among 250 members - Operate all social media platforms including Instagram, TikTok, and Facebook - Manage social media team by allocating weekly tasks - Establish and manage brand partnerships and collaborations - Serve as a liaison with headquarters by maintaining weekly communication - Promote organizational goals through collaborative decision-making on the Executive Board team
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Director Of Public Relations
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Jan 2022 - Mar 2023
- Managed content calendar across all social platforms with consistent branding - Allocated weekly expectations among positions - Built an engaging website to connect past, present, and incoming members - Oversaw social events and work closely with the VP of External Affairs - Creative vision behind cinematic video
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Digital Media Producer
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Jan 2021 - Jan 2022
- Advance social media platforms with Public Relations team - Create eye-catching graphics for major public events - Conceptualize plans to increase engagement and following across platforms with graphics
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Visit Pensacola, Inc.
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Intern
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May 2023 - Aug 2023
- Managed over 300 partners in CRM software for press media, trips, and expenses - Refreshed content on high-traffic website with 100,000 monthly views - Produced Instagram Reels with Canva for over 85,000 Instagram followers - Enhanced social media engagement with visual marketing software Crowdriff by creating conversation apps, captions, and asset management - Collaborated on content strategy and development across multiple social media channels - Organized partner visits to… Show more - Managed over 300 partners in CRM software for press media, trips, and expenses - Refreshed content on high-traffic website with 100,000 monthly views - Produced Instagram Reels with Canva for over 85,000 Instagram followers - Enhanced social media engagement with visual marketing software Crowdriff by creating conversation apps, captions, and asset management - Collaborated on content strategy and development across multiple social media channels - Organized partner visits to gather new video and photo assets Show less - Managed over 300 partners in CRM software for press media, trips, and expenses - Refreshed content on high-traffic website with 100,000 monthly views - Produced Instagram Reels with Canva for over 85,000 Instagram followers - Enhanced social media engagement with visual marketing software Crowdriff by creating conversation apps, captions, and asset management - Collaborated on content strategy and development across multiple social media channels - Organized partner visits to… Show more - Managed over 300 partners in CRM software for press media, trips, and expenses - Refreshed content on high-traffic website with 100,000 monthly views - Produced Instagram Reels with Canva for over 85,000 Instagram followers - Enhanced social media engagement with visual marketing software Crowdriff by creating conversation apps, captions, and asset management - Collaborated on content strategy and development across multiple social media channels - Organized partner visits to gather new video and photo assets Show less
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Aerie by AEO, Inc.
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United States
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Retail
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700 & Above Employee
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Brand Representative
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May 2022 - Aug 2022
- Review sales analytics daily - Provide personal product suggestions - Follow brand image when engaging with customers to increase sales and brand loyalty - Set floor-sets with product positioning of new lines - Create social media content to increase sales and engagement - Review sales analytics daily - Provide personal product suggestions - Follow brand image when engaging with customers to increase sales and brand loyalty - Set floor-sets with product positioning of new lines - Create social media content to increase sales and engagement
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Panhellenic Association at Florida State University
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United States
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Higher Education
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1 - 100 Employee
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Recruitment Counselor
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Jan 2022 - Aug 2022
- Represent over 4,500 women over 17 Panhellenic chapters at FSU - Provide guidance, support, and leadership to a group of 15 women as they go about their formal recruitment experience - Trained in emotional intelligence, active-listening and mental well-being - This experience allowed me to separate emotions from responsibilities in a position in leadership - Represent over 4,500 women over 17 Panhellenic chapters at FSU - Provide guidance, support, and leadership to a group of 15 women as they go about their formal recruitment experience - Trained in emotional intelligence, active-listening and mental well-being - This experience allowed me to separate emotions from responsibilities in a position in leadership
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Target
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Mexico
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Guest Services Associate
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Dec 2021 - Jul 2022
- Guarantee guests have an overall positive shopping experience, following Target brand policy - Handle large sums of cash as a cashier - Provide guest services using problem-solving, human relations skills, and oral communication skills - Guarantee guests have an overall positive shopping experience, following Target brand policy - Handle large sums of cash as a cashier - Provide guest services using problem-solving, human relations skills, and oral communication skills
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Education
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Florida State University
Bachelor of Science - BS, Marketing, Minor in Psychology