Courtney Rutledge

Marketing Coordinator at Construction Equipment Parts, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Canton, Texas, United States, US

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jul 2020 - Present

      -Proficient and consistent use in Adobe Creative Suite, specifically Photoshop, Acrobat, and Premiere Pro -Knowledge of Adobe Illustrator & proficient in Microsoft Office -Create promotional material to increase customer acquisition for all branches nationwide -Coordinate multiple channels of marketing strategies -Manage budgets for marketing campaigns -Test new marketing opportunities -Evaluate performances of marketing campaigns -Troubleshoot marketing campaigns to increase performance -Manage employees within marketing department -Use creative marketing tactics to promote new products -Educate employees about industry marketing trends -Analyze customer feedback from social media platforms -Overhaul the existing website and promotional materials by taking and editing new photos of all parts/assemblies and working with coders to develop a new, robust website -Design all graphics for the website, social media, monthly promotional flyers, stationary, etc. -Design and order marketing materials such as pens, koozies, shirts, stickers, business cards, holiday cards, etc. -Direct social media strategies (however, I was asked to place social media on hold, as we gained too much business too fast and are currently running at max capacity) Show less

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Graphic Designer Marketing Assistant
      • Sep 2019 - Apr 2020

      -Proficient and consistent use in Adobe Creative Suite, specifically Photoshop and Premiere Pro -Knowledge of Adobe Illustrator & proficient in Microsoft Office -Use of NextGen health portal for appointments and patient charts to provide smarter, faster, and more streamlined medical care. -Proficient and consistent use of Ignite content management software to power digital screen networks and display advertising to bring marketing content to life for all Heaton Eye Associates locations and Renew Aesthetics. -Kept social media and marketing presence active 24/7 with Hootsuite software. Skilled creation and use of social media scheduling, content curation, social analytics, and monitoring. -Graphic Designer for all Heaton Eye Associate locations and Renew Aesthetics, designing work for social media posts, signs, and service menus. -Actively engaged in Heaton and Renew events, both private and public. Created and mailed out invitations, took photos at events, created marketing ideas to use in both printed and social media, as well as working the events. -Ordered letterhead, business cards, name tags, etc. Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Shift Supervisor
      • Apr 2016 - Jul 2019

      -Set challenging personal goals to provide exceptional customer service -Assists manager in the day to day overall successful operation of the store -Responsible for operations and customer service when the manager is not present -Supervise store crew; assign, direct, and follow up -Responsible for merchandise presentation; displays, signage -Assist in implementing store marketing programs -Handle daily cash controls and daily deposit records; keys, safe, registers -Conduct walkthroughs of the store to ensure store cleanliness standards and marketing standards are being met -Help with loss prevention techniques -Provide new employee training and development -Establish emotional connections with customers -Order stock and ensure proper shipping and receiving procedures -Excellent communication and customer service skills -Interpersonal skills; listening, organizing, problem solving, decision making -Dedicated, articulate, enthusiastic, self-motivated, team player, positive attitude Show less

Education

  • University of Texas at Tyler
    Bachelor's degree, Mass Communication/Media Studies
    2016 - 2020

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