Experience

EdVoice

• United States
• Public Policy Offices
• 1 - 100 Employee

• Director, Communications & Marketing

  • Aug 2023 - Present



Swell, Inc.

• United States
• Design Services
• 1 - 100 Employee

• Associate Director of Content

  • Dec 2022 - Aug 2023

  • Leads strategic, integrated writing process from concepting to execution across multiple channels, clients, and internal teams for campaigns that produce behavior changes and hit client goals of impact;• Supervises 3 junior writers, coaching them on their outputs and nurturing their professional development;• Produces qualitative and quantitative analysis of campaigns and shares learnings with team to better meet KPIs;• Contributes to research for new tools, processes, and policies to advance internal and client goals. Show less

• Senior Content Producer

  • Feb 2022 - Dec 2022

  • Client services including communications strategies, QA, editorial calendars, copywriting, programmatic (social media, display ads, OOH), brand redesigns, tone/voice documents, marketing collateral, scripts and website copy for clients including Lyft, Roadmap Home 2030, Housing CA, Lift to Rise, UTLA, Friends of the LA River, Reimagine LA, Everyone In, Our Future Los Angeles, Mosaic, and United Way of Greater Los Angeles.

• Deputy Managing Director

  • Apr 2021 - Feb 2022

  • Operational support including internal communications, hiring, onboarding/off-boarding, benefits, process optimization, tool and resource sourcing/implementation/management, invoicing, project management, case studies, brand redesign, professional development, and business development.



Alliance College-Ready Public Schools

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Manager, Content Strategy

  • Oct 2019 - Apr 2021

  • Developed, executed and reported on internal communications for 1,400 employees––including email, newsletters, board statements, and intranet––to support staff retention, advocacy, and DEI efforts by maintaining monthly editorial calendar, developing an internal creative brief process, and building an editorial guide; • Created strategic and comprehensive communications plan for philanthropic campaigns––including email, social media, and video production––raising over $3M college counseling, scholarships, and strategic initiatives; • Designed, implemented, and ran cross-functional digital ad campaigns for student enrollment and talent acquisition; • Owned brand management, including web copy, marketing collateral, messaging guide, copyediting, talking points/statements/speeches, crisis communications, and press releases. Show less



KIPP SoCal Public Schools

• United States
• Education Administration Programs
• 500 - 600 Employee

• Communications Manager

  • Apr 2017 - Oct 2019

  • Drove website traffic and supported student recruitment, talent acquisition, advocacy, and development via inbound marketing, paid and organic social media, SEO, blog posts, email campaigns, newsletters, & multimedia production; • Provided content strategy, creation, and copyediting for marketing and stewardship collateral including annual reports, brochures, and one-pagers while upholding brand guidelines; • Strategized and cultivated local and national earned media and public relation opportunities; • Guided advocacy efforts through speech and editorial content creation, and owned crisis communications; • Developed, executed, and reported on internal communications for 1,200 employees; • Built and maintained content calendar for all communication channels and audiences; • Supported regional rebranding efforts and major website redesign project. Show less



Hulu

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Customer Experience Program Manager

  • Aug 2013 - Mar 2017

  • Conceptualized, designed, and implemented Hulu’s first customer experience immersion program for over 250 cross-departmental business partners to improve the overall viewer experience, and collaborated with HR to integrate program into new-hire onboarding; • Drove actionable improvements through mapping viewer experiences, resulting in positive changes to on-channel marketing language, signup flow, content discovery, SEM, and internal processes; • Managed project lifecycles from initiation and planning to execution with proper documentation and metrics; • Created e-learning courses increasing internal knowledge of Customer Experience department and brand stewardship; • Member of Hulu’s Give Back advisory board, directly influencing philanthropic activities. Show less



Kidville

• Education Administration Programs
• 1 - 100 Employee

• Manager and Lead Teacher

  • Jun 2008 - Aug 2013

  • Managed sales, promotions, social media, email campaigns, staffing, and special events; • Hired and trained new teachers and customer service representatives; • Taught childhood development classes. • Managed sales, promotions, social media, email campaigns, staffing, and special events; • Hired and trained new teachers and customer service representatives; • Taught childhood development classes.



Resident Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer

  • May 2006 - May 2008

  Published several features and profiles. Published several features and profiles.