Experience

Intandem Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Present

  Grand Rapids, Michigan, United States Brand Recognition-New branding campaign for 2021 with new name, logo, and messaging Graphic Design-All print, digital, social media, and video Leader in implementing new online and digital products and services Website design & management SEO SEM Social Media scheduling, management & implementation Content management Communications & Public Relations Community & Volunteer coordinator Google Analytics certified & reporting management Social Media ad… Show more Brand Recognition-New branding campaign for 2021 with new name, logo, and messaging Graphic Design-All print, digital, social media, and video Leader in implementing new online and digital products and services Website design & management SEO SEM Social Media scheduling, management & implementation Content management Communications & Public Relations Community & Volunteer coordinator Google Analytics certified & reporting management Social Media ad implementation & management Annual budget management Advertising campaign strategies & management Content & Social Media calendar creation Event Coordinator Digital marketing campaigns with Google Paid Search and Display Digital marketing campaigns for credit union members Vendor management Traditional print advertisement campaigns Local business sponsorship support Partner with local business organizations

• Marketing Manager

  • Aug 2020 - Present



A&C Creative and Design

• Freelance Graphic Designer

  • 2015 - Present

  Greater Grand Rapids, Michigan Area Print: Business Cards, Brochures, Postcards, Flyers & Packaging Apparel: Screen Print Web Design Brand & Logo Design



AppleTree & Gilden Woods Early Care and Preschool

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Director

  • Feb 2017 - Mar 2020

  Corporate Office Grand Rapids, MI ● Brand ambassador for new communities ● Developed communication and marketing plan with key stakeholders ● Created and launched digital marketing strategy ● Email marketing using Mailchimp with an 80% open rate to improve marketing processes ● Designed and managed newsletters for departments for each marketing touch point ● Google PPC, Display and Geofencing using Google Ads ● Google Analytics reporting and define key metrics to increase leads and conversions ●… Show more ● Brand ambassador for new communities ● Developed communication and marketing plan with key stakeholders ● Created and launched digital marketing strategy ● Email marketing using Mailchimp with an 80% open rate to improve marketing processes ● Designed and managed newsletters for departments for each marketing touch point ● Google PPC, Display and Geofencing using Google Ads ● Google Analytics reporting and define key metrics to increase leads and conversions ● Facebook Business to manage advertisement campaigns ● Social media strategy and content creation management through Hootsuite on Facebook, Instagram, LinkedIn, and Twitter ● Boosted reach and driving engagement on social media: Facebook, Instagram, and Pinterest ● Content creation and management for web auditing and published stories to increase engagement ● Management of website including blog content, company content and SEO ● Public relations for CEO including press releases, radio spots, and award ceremonies ● Community relations with local chambers, local businesses, and internal departments ● Develop, negotiate and manage accounts with advertising agencies and other partners ● Event coordinator of community expos, fairs and open houses for community involvement ● Photographer for events, advertisements and digital library ● Project management tool Trello as communication within department ● Adobe Creative Suite used for graphic design of advertisement campaigns, internal department requests, and community branding ● Sourcing and securing sponsorship deals ● Proposed and implemented market research ● Made data driven decisions and recommendations in order to achieve goals from marketing plan ● Monitored and managed marketing budget Show less



Winners Brand

• United States
• Advertising Services
• 1 - 100 Employee

• Sales/Marketing/Graphic Design

  • Mar 2015 - Feb 2017

  Greater Grand Rapids, Michigan Area Graphic Design: Print (Business Cards, Flyers, Postcards, Invitations, Paper Pads, Calendars & Packaging). Logo, Catalogue & Web-store Design Marketing: Brand Awareness, Event Coordinating, Social Media, Email Marketing Sales: Insides Sales, Customer Service, Account Management



Meritage Hospitality Group Inc

• OPS/Marketing

  • 2013 - 2015



Metro Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Medication Reconciliation Technician

  • Mar 2008 - Feb 2013

  Byron Center, Michigan, United States



The Arena District

• The Arena District

  • May 2012 - Sep 2012

  Grand Rapids, Michigan, United States



Walgreens

• United States
• Retail
• 700 & Above Employee

• Pharmacy Technician

  • Apr 2002 - Mar 2007

  Rockford, Michigan, United States