Courtney Merchand
Assistant Director, Marketing at Ottawa Tourism- Claim this Profile
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Bio
Kate Denison-Grimes
Working alongside Courtney during my time on the Farm Boy marketing team was such a pleasure! We worked directly with each other to plan and execute seasonal campaigns and store openings, where she led paid media strategy and Farm Boy's entire social media presence. Courtney is a jack-of-all-trades marketer who doesn't fear a challenge and is a highly collaborative team player. Her social media savviness and ability to develop strategic ad programs and captivating content driven by audience insights – along with many other talents – make her an asset to any marketing team.
Beverley Carkner
I have watched Courtney excel in every role she undertook at Ottawa Tourism and was lucky enough to have her join the marketing team. Her passion for excellence and endless creativity make her a force to be reckoned with. She quickly soaked up all the knowledge she could find and produced and delivered. Not only is she professional, but her positivity and energy make she a joy to be around every day. I hope we are able to work together again in the future.
Kate Denison-Grimes
Working alongside Courtney during my time on the Farm Boy marketing team was such a pleasure! We worked directly with each other to plan and execute seasonal campaigns and store openings, where she led paid media strategy and Farm Boy's entire social media presence. Courtney is a jack-of-all-trades marketer who doesn't fear a challenge and is a highly collaborative team player. Her social media savviness and ability to develop strategic ad programs and captivating content driven by audience insights – along with many other talents – make her an asset to any marketing team.
Beverley Carkner
I have watched Courtney excel in every role she undertook at Ottawa Tourism and was lucky enough to have her join the marketing team. Her passion for excellence and endless creativity make her a force to be reckoned with. She quickly soaked up all the knowledge she could find and produced and delivered. Not only is she professional, but her positivity and energy make she a joy to be around every day. I hope we are able to work together again in the future.
Kate Denison-Grimes
Working alongside Courtney during my time on the Farm Boy marketing team was such a pleasure! We worked directly with each other to plan and execute seasonal campaigns and store openings, where she led paid media strategy and Farm Boy's entire social media presence. Courtney is a jack-of-all-trades marketer who doesn't fear a challenge and is a highly collaborative team player. Her social media savviness and ability to develop strategic ad programs and captivating content driven by audience insights – along with many other talents – make her an asset to any marketing team.
Beverley Carkner
I have watched Courtney excel in every role she undertook at Ottawa Tourism and was lucky enough to have her join the marketing team. Her passion for excellence and endless creativity make her a force to be reckoned with. She quickly soaked up all the knowledge she could find and produced and delivered. Not only is she professional, but her positivity and energy make she a joy to be around every day. I hope we are able to work together again in the future.
Kate Denison-Grimes
Working alongside Courtney during my time on the Farm Boy marketing team was such a pleasure! We worked directly with each other to plan and execute seasonal campaigns and store openings, where she led paid media strategy and Farm Boy's entire social media presence. Courtney is a jack-of-all-trades marketer who doesn't fear a challenge and is a highly collaborative team player. Her social media savviness and ability to develop strategic ad programs and captivating content driven by audience insights – along with many other talents – make her an asset to any marketing team.
Beverley Carkner
I have watched Courtney excel in every role she undertook at Ottawa Tourism and was lucky enough to have her join the marketing team. Her passion for excellence and endless creativity make her a force to be reckoned with. She quickly soaked up all the knowledge she could find and produced and delivered. Not only is she professional, but her positivity and energy make she a joy to be around every day. I hope we are able to work together again in the future.
Experience
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Ottawa Tourism
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Canada
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Travel Arrangements
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1 - 100 Employee
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Assistant Director, Marketing
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Apr 2022 - Present
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Social Media Marketing Consultant
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Jan 2019 - Present
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Farm Boy Inc.
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Canada
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Retail
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700 & Above Employee
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Social Media & Marketing Manager
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Nov 2020 - Apr 2022
Leading integrated marketing campaigns across all owned and paid medias, as well as planning executing all campaigns and day-to-day content on social media (organic and paid, strategy, content planning, copywriting, scheduling and reporting). Leading integrated marketing campaigns across all owned and paid medias, as well as planning executing all campaigns and day-to-day content on social media (organic and paid, strategy, content planning, copywriting, scheduling and reporting).
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Apt613
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Canada
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Contributor
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Jun 2014 - Jan 2021
As a not for profit, Apartment 613 is an award winning blog dedicated to uncovering the best of Ottawa’s arts and culture. I have conducted interviews and written articles for online publication as well as pitched unique story ideas about the local community. As a not for profit, Apartment 613 is an award winning blog dedicated to uncovering the best of Ottawa’s arts and culture. I have conducted interviews and written articles for online publication as well as pitched unique story ideas about the local community.
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Marketing Manager
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Nov 2019 - Nov 2020
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Marketing Specialist
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Sep 2017 - Nov 2019
Responsible for creating, implementing and managing marketing initiatives designed to generate destination awareness, brand identity, and stimulate organization-wide marketing partnerships for the organization. Launching and reporting on campaigns while supporting Social Media as an integral part of the marketing department. Lead on all Meetings and Conventions marketing initiatives.
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Project Coordinator - Sales & Marketing
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Apr 2016 - Sep 2017
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Communications Coordinator
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Sep 2014 - Apr 2016
As Communications Coordinator, my goal was to help tell Ottawa's story. To reach every audience, through every platform at our disposal.We identified media opportunities and potential story angles while developing tools such as media releases, events, and website content. We were responsible for informing media outlets (print, radio, web, social media influencers) of anything new and exciting happening in the city.
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TC United Property Management
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Canada
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Real Estate
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Marketing Communications Consultant
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Nov 2018 - Aug 2019
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Social Media Marketing Consultant
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Aug 2015 - Jan 2018
With a specialty in social media, I focus on developing strategic direction of digital marketing campaigns for a number of clients in the restaurant and hospitality industry. I create and implement strategies and directions the company will pursue through existing and additional social networks. With a specialty in social media, I focus on developing strategic direction of digital marketing campaigns for a number of clients in the restaurant and hospitality industry. I create and implement strategies and directions the company will pursue through existing and additional social networks.
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Senior Reporter
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Oct 2013 - 2014
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Canadian Forces
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Canada
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1 - 100 Employee
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Clerk
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May 2013 - Oct 2013
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Editorial intern
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Apr 2011 - Jun 2011
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Education
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2011 - 2013
University of Ottawa / Université d'Ottawa
Bachelor of Honors in Journalism, Journalism -
2009 - 2011
Algonquin College of Applied Arts and Technology
Diploma, Journalism
Community
