Courtney Babin
VP of Marketing and Communications at Healthcare2U- Claim this Profile
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Bio
Andy Bonner
Courtney joined our startup organization in 2017. Through her hard work and diligence, she developed our Marketing department from a single piece of collateral into the omnichannel strategy we operate today. Beginning as our Marketing Manager and rising to our VP of Marketing, speaks to her tireless efforts and dedication. Courtney is diligent, hard-working, and never shies away from a challenge. Knowing her personal and professional values, I would strongly recommend Courtney for a Marketing leadership role. Courtney’s team appreciates her guidance, mentorship and drive. She is a critical member of leadership who understands the weight of a decision, the lines of communication and the importance of carry-through.
Andy Bonner
Courtney joined our startup organization in 2017. Through her hard work and diligence, she developed our Marketing department from a single piece of collateral into the omnichannel strategy we operate today. Beginning as our Marketing Manager and rising to our VP of Marketing, speaks to her tireless efforts and dedication. Courtney is diligent, hard-working, and never shies away from a challenge. Knowing her personal and professional values, I would strongly recommend Courtney for a Marketing leadership role. Courtney’s team appreciates her guidance, mentorship and drive. She is a critical member of leadership who understands the weight of a decision, the lines of communication and the importance of carry-through.
Andy Bonner
Courtney joined our startup organization in 2017. Through her hard work and diligence, she developed our Marketing department from a single piece of collateral into the omnichannel strategy we operate today. Beginning as our Marketing Manager and rising to our VP of Marketing, speaks to her tireless efforts and dedication. Courtney is diligent, hard-working, and never shies away from a challenge. Knowing her personal and professional values, I would strongly recommend Courtney for a Marketing leadership role. Courtney’s team appreciates her guidance, mentorship and drive. She is a critical member of leadership who understands the weight of a decision, the lines of communication and the importance of carry-through.
Andy Bonner
Courtney joined our startup organization in 2017. Through her hard work and diligence, she developed our Marketing department from a single piece of collateral into the omnichannel strategy we operate today. Beginning as our Marketing Manager and rising to our VP of Marketing, speaks to her tireless efforts and dedication. Courtney is diligent, hard-working, and never shies away from a challenge. Knowing her personal and professional values, I would strongly recommend Courtney for a Marketing leadership role. Courtney’s team appreciates her guidance, mentorship and drive. She is a critical member of leadership who understands the weight of a decision, the lines of communication and the importance of carry-through.
Experience
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Healthcare2U
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United States
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Hospitals and Health Care
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1 - 100 Employee
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VP of Marketing and Communications
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Oct 2022 - Present
Recognized on the 2023 Inc. Regionals and Inc. 5000.Acting VP of Marketing and Communications for Healthcare2U and sister company, PrimeCare Group Strategies.
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Employment Break: Relocating to Denmark
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Mar 2022 - Oct 2022
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Director of Marketing and Communications
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2020 - Mar 2022
Recognized on the 2021 Inc. 5000. Developed the Marketing and Communications Department into a fully integrated team. Our internal and external marketing resources included: four full-time employees, three consultants, product partners, and marketing vendor relationships. My responsibilities included the annual budget for the Sales and Marketing Departments and the planning of all strategic campaigns (including digital and print). I managed the corporate rebranding of all assets including advertisements, collateral, and digital campaigns. The strategy evolved into multi-channel marketing for each audience via qualified email campaigns, digital and print advertising, published articles, snackable video content, optimized landing pages, thought leadership pieces, public relations, product webinars, case studies, product data sheets, legal compliance and more. Show less
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Marketing and Communications Manager
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2017 - 2020
Healthcare2U is a membership-based, hybrid direct primary care (DPC) organization that ensures employers of all sizes and structures have nationwide access to affordable, consistent, and quality primary care over 40% below the average cost of traditional DPC practices operating in the market today. Healthcare2U is headquartered in Austin, Texas.
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SmithCo Investments
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United States
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Investment Management
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Marketing Manager and Executive Assistant
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2016 - 2017
An entrepreneurial office that supported the CEO behind multiple businesses. Marketing campaigns included B2C emails to qualified leads, attending tradeshows, designing print and digital advertisements, and managing the website. In addition, I assisted the CEO as an Executive Assistant by managing quarterly board meetings, estate maintenance, tenants at rental properties, and the CEO’s daily schedule. An entrepreneurial office that supported the CEO behind multiple businesses. Marketing campaigns included B2C emails to qualified leads, attending tradeshows, designing print and digital advertisements, and managing the website. In addition, I assisted the CEO as an Executive Assistant by managing quarterly board meetings, estate maintenance, tenants at rental properties, and the CEO’s daily schedule.
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Association of Certified Fraud Examiners (ACFE)
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United States
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Professional Training and Coaching
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100 - 200 Employee
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Marketing Communications Coordinator
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2014 - 2016
Coordinated projects between the Communications, Events, Sales, and Research departments. Managed the coordination, staffing, and execution of all tradeshow events and bookstore pop-ups. Supported Product Marketing Manager by entering, updating, and maintaining ACFE bookstore inventory as needed. Summarized and posted new products on the company’s website. Managed bi-monthly newsletter to 70,000+ subscribers. Ensured web properties functioned properly and assisted the web development team with content updates daily. Supported lead generation, tracking, and dupe reporting. Show less
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Administrative Assistant
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2012 - 2014
Front desk administrator within the executive suite. While in this position I performed administrative tasks for executives, managed inventory, and assisted international members. I managed the Higher Education Partnership and assisted with the coordination and applications for ACFE's Scholarship Program. Produced all campaigns related to Partnership, including a digital monthly newsletter.The Association of Certified Fraud Examiners (ACFE) is the world’s largest anti-fraud organization. By delivering best-in-class training, offering the CFE credential and fostering a dynamic, global community of anti-fraud professionals, the ACFE is reducing fraud and corruption worldwide. Show less
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Education
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Texas State University-San Marcos
Bachelor of Arts (BA)
Community
