Experience

Char-Broil

• United States
• Manufacturing
• 100 - 200 Employee

• Associate Digital Experience & Site Manager

  • May 2022 - Present

  * Exceeded D2C sales goals by 5%, including forecasting, inventory management, seasonality & profitability planning, and promotions * Implemented user experience optimization initiatives for all ecommerce products * Created documentation outline objectives and desired results for website enhancements and bug resolution * Completed business reviews of all tickets in sprint cycles prior to release into production environments * Collaborated directly with Magento developers, middleware developers, and .NET developers * Led all planning and execution of Charbroil.com and OklahomaJoes.com redesign. Including: internal & external discovery, design RFP process, oversight on all design and development efforts, ecommerce replatform transition, product information management replatform transition, and content replatform * Led all planning and execution of American Gourmet and CURRENT Backyard Site Launch, including: internal & external discovery, theme selection, design guidelines, design review, product & content setup, and oversight on all development efforts * Mange an annual advertising budget of 1 million allocated to Amazon advertising * Design and managing corporate Amazon ad campaigns which are performing at over 12 ROAS * Developed an SEO strategy to drive traffic from non-branded keywords Show less



Metabo HPT

• United States
• Construction
• 1 - 100 Employee

• Digital Marketing Supervisor

  • Jul 2021 - May 2022

  • Led the digital strategy for Metabo HPT• Designed a full funnel approach to driving brand awareness to conversions to building advocates of the brand • Implement and manage search, social media, and Amazon advertising in North America with oversight of digital advertising in other strategic business units across the globe• Redesign the brand footprint across digital channels including a full redesign of the corporate website, redesign of product detail pages on distributors websites and other digital channels to create a unified cross channel environment for consumers• Mange an annual advertising budget of 1.5 million allocated to Search, Social and Amazon advertising• Design and managing corporate Amazon ad campaigns which are performing at over 14 ROAS• Doubled conversion rates for products sold online at Lowes and Amazon• Developed an SEO strategy to drive traffic from non-branded keywords• Update all sections of the company website including homepage, all categories and individual product pages Show less

• Ecommerce Content & Strategy Specialist

  • Dec 2020 - Jul 2021

  • Implement all content activities for the website• Write informative search engine optimized copy for all website content• Update all sections of the website including homepage, all categories and individual product pages• Responsible for selecting templates, components and modules, adding/editing content (copy, images, video, tagging, SEO metadata) to compose web pages based on brand guidelines and stakeholder input• Built out accessory and fastener section of the website• Assist in disseminating online content effectively and accurately• Implement, maintain, and improve SEO activities including adding appropriate tags and keywords across all active pages• Monitor, track, and report marketing metrics and Google analytics on a regular basis Show less



Atlanta Area Council; Boy Scouts of America

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2019 - Dec 2020

  • Developed and executed organic and paid social media campaigns to drive specific key metrics • Managed the migration of web properties and promoted the adoption of new software tools • Developed and implemented monthly content calendars for three in-house brands • Produced original content including photography, videography, mass e-mails and blog posts • Managed internal training, enterprise roles and permissions for employees on web-based tools • Coordinated with external agencies and volunteers to create marketing content Show less



Hire Heroes USA

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Marketing Coordinator

  • Jul 2017 - Feb 2019

  •Designed all graphics for both print and online mediums •Wrote blog posts for the company website and press releases •Increased followers and social media engagement by 15% within the first 6 months of being hired •Created, designed and scheduled all social media for our 4 social accounts •Started our apparel initiative and helped start our online store to add an additional revenue source •Partnered with our event planner to support the marketing materials for our 4 major events with a combined annual revenue of over a million dollars Show less



i-Blason LLC

• United States
• Wireless Services
• 1 - 100 Employee

• Social Media Specialist

  • Feb 2017 - Jun 2017

  •Wrote intriguing website copy for webstore to gain better SEO •Developed social media plans and daily content for i-Blason’s social media accounts •Graphic designed E-Mail Marketing campaigns as well as curated and segmented the email recipient lists •Wrote press releases and created the blogger outreach program to get interested in new product launches •Managed the webstore site and uploaded new products •Assisted with Amazon Marketing System campaigns •Wrote intriguing website copy for webstore to gain better SEO •Developed social media plans and daily content for i-Blason’s social media accounts •Graphic designed E-Mail Marketing campaigns as well as curated and segmented the email recipient lists •Wrote press releases and created the blogger outreach program to get interested in new product launches •Managed the webstore site and uploaded new products •Assisted with Amazon Marketing System campaigns



Kennesaw State University

• Kennesaw

• Public Relations Intern

  • May 2016 - Jul 2016

  •Oversaw social media presence, created email campaigns and facilitated media coverage •Designed monthly newsletters using InDesign and wrote the content •Helped develop timelines and public relations strategies to inform students of upcoming events •Maintained relationships with the local media to keep them informed of upcoming safety drills •Created and dispersed informational newsletters via email that informed students and alum about what was happening at KSU •Oversaw social media presence, created email campaigns and facilitated media coverage •Designed monthly newsletters using InDesign and wrote the content •Helped develop timelines and public relations strategies to inform students of upcoming events •Maintained relationships with the local media to keep them informed of upcoming safety drills •Created and dispersed informational newsletters via email that informed students and alum about what was happening at KSU



Kennesaw State University

• United States
• Higher Education
• 700 & Above Employee

• Peer Advisor

  • May 2015 - Jul 2016

  ■ Developed and maintained a knowledge base and understanding of academic policies, procedures, and university resources. ■ Developed and maintained positive working relationships with university/college advising departments. ■ Provided academic advising to students undecided and/or undeclared on their academic major as well as students in transition from one major to another. ■ Helped students create academic plans to ensure desired graduation date was achieved. ■ Effectively explained degree requirements to students in all stages of their college careers. ■ Directed students to available campus resources for financial aid, counseling and career services. Show less



Marietta's New Theatre in the Square

• Marietta Georgia

• Public Relations Intern

  • Oct 2015 - May 2016

  ■ Planned, created and implemented campaigns and strategies to promote upcoming performances and events. ■ Built and fostered relationships with the local media and the community. ■ Composed, edited and distributed press releases to media outlets. ■ Oversaw social media presence, created email campaigns and facilitated media coverage. ■ Acted as the company's social media monitor by spending time looking through social media posts for mentions of our clients. ■ Managed all aspects of public relations in crisis situations. Show less