Experience

Cake Masters Magazine
• Book and Periodical Publishing
• 1 - 100 Employee
• Publishing & Digital Content Assistant

  • Sep 2022 - Present


KARL LAGERFELD

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Assistant Store Manager

  • Sep 2019 - Aug 2022

  - Solely responsible for managing all areas of store in absence of Store Manager - including any additional operational tasks required - Completing weekly trade review documents for Regional Manager highlighting wins, learns and concerns from previous week - Highly motivated seller achieving 70% of total store sales during Lockdown Dec 2020-Mar 2021 through independent remote selling with personal net sales of £39,910 during this period - Helping to devise a WhatsApp Business product catalogue and motivating the team to use client books to help achieve virtual sales during the lockdown period of Dec 2020- Mar 2021. The result - Top 5 best performing store across the company through remote selling and a total of over £57,095 net sales generated - Utilising marketing skills to promote store and build and maintain client base on social media channels such as WeChat, Weibo and WhatsApp Business - Regularly liaising with Gunwharf Quays centre management team to ensure brand promotion is maximised through centre events, social media, TV and radio adverts - Representing the store on company conference calls with overseas head office to highlight needs and support required to meet trade/customer demands - Tracks KPI performance of junior members against company standards through development of Incentives and KPI trackers, addressing any underperformance through strategic mentoring and one-to-one development plans - Implementing visual merchandising changes in store to improve turnover and support promotional activity- including shop floor layout, internal mannequins and window displays. ensuring that these all comply with company merchandising standards - Resolving client complaints and any conflict between team members - Ensuring all fire alarm testing and health and safety criteria is met and signed off on a weekly basis Show less



Karen Millen

• Retail
• 200 - 300 Employee

• Acting Assistant Manager

  • Jul 2019 - Sep 2019

  Additionally moving into an acting Assistant Manager role in recognition of ability. Stretch responsibilities include:-Managing weekly stock accounts of branch, addressing any discrepancies that are found -Assisting with interviewing and recruitment-Supporting the Store Manager in improving the store’s quarterly Profit and Loss report to maximise profit

• Stylist Supervisor

  • Jan 2018 - Jul 2019

  Throughout my role as a supervisor key tasks included:-Working with the Store Manager to create and implement visual merchandising layouts by ‘Money Mapping’ areas of the store to increase revenue-Completing weekly trade review documents for the store's Regional Manager highlighting wins, learns and concerns for previous week-Proposing and implementing commercial initiatives to improve margin following analysis of outlet reports-Representing the store on company conference calls with various head office departments Creating monthly team incentives to motivate stylists to achieve Karen Millen account cards and CRM KPIs-Creating engaging client first tool kits to develop selling techniques, product knowledge and passion towards brand values-Resolving client complaints and any conflict between team members-Addressing performance concerns of junior members through constructive one-to-one recorded discussions-Carrying out key processes to ensure daily running of the business (process deliveries, stock takes, stationery purchases)-Adhering to daily cash handling procedures and banking store takings at close of day Show less

• Keyholder

  • Oct 2017 - Jan 2018

• Stylist

  • Nov 2016 - Oct 2017



Freya Rose

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Marketing And Public Relations Assistant

  • Jan 2017 - Jun 2017

  Working for established luxury shoe designer Freya Rose. Key tasks included: - Resolving customer and industry enquiries via telephone, social media and email - Uploading new stock through the ‘Shopify’ system, creating new imagery and descriptions for all products Working with the Digital Marketing Manager to help improve website traffic through the use of Google Analytics, SEO/ alt-text - Updating social media accounts across all channels, designing graphic content and scheduling posts via HootSuite - Designing audience targeted e-letters through MailChimp - Scheduling and conducting showroom appointments - Populating a client database, working to target new wholesale orders and stockists for company - Managing relationships with press industry through press requests and releases, business calls and designing of lookbooks to publicise brand with each collection launch - Creating blog posts for website to drive customer engagement Show less



Whitechapel Gallery

• United Kingdom
• Retail Art Supplies
• 1 - 100 Employee

• Digital Marketing Intern

  • Sep 2016 - Dec 2016

  Main priorities included: - Liaising with partner galleries for programming and promotion - Updating and building web pages for the company using WordPress - Amending the digital content planner with key activities and dates - Reporting on social media, e-bulletins and website activity - Working within a team to supervise filming sessions at the gallery - Editing videos for promotional material Main priorities included: - Liaising with partner galleries for programming and promotion - Updating and building web pages for the company using WordPress - Amending the digital content planner with key activities and dates - Reporting on social media, e-bulletins and website activity - Working within a team to supervise filming sessions at the gallery - Editing videos for promotional material


Gap Inc./ Gap
• Legal Services
• 1 - 100 Employee
• Senior Sales

  • May 2012 - Dec 2015


Ligature Magazine

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Styling & Editorial Assistant

  • Jan 2014 - Mar 2014

  My internship at Ligature Magazine enabled me to further my experience in magazine publication and styling. Key roles graphics, client boards, requests, assisting on shoots. My internship at Ligature Magazine enabled me to further my experience in magazine publication and styling. Key roles graphics, client boards, requests, assisting on shoots.



Peter Pilotto

• Retail Apparel and Fashion
• 1 - 100 Employee

• Studio Intern

  • Jan 2013 - Mar 2013

  During my time at Peter Pilotto I was often trusted and provided with the opportunity to further develop my public relation skills, by liasing with manufacturing companies and placing orders over the telephone. I was selected to form part of the consumption team, producing folders comprising of numerous layout sheets for the cutters and print designers. Some other key roles included assisting with print design and pattern cutting.

• London Fashion Week, Backstage Assistant

  • Feb 2013 - Feb 2013

  Backstage dresser and general assistant