Technology Strategist

• Dec 2022 - Present

Senior Marketing Automation Consultant

• May 2021 - Dec 2022

- Provided consultancy to B2B clients for design, standards, governance, and implementations for various Digital Marketing (Oracle Marketing Cloud Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot, Adobe Campaign Manager), eCommerce, and Customer Experience (CX) strategy and technology platforms. - Led in documenting current state systems landscapes, developing future state strategies and approaches in collaboration with numerous subject matter experts. - Served as the main bridge between business problems and technology solutions by bringing a high proficiency in understanding and capturing complete business needs to further enable IT solutions. - Evaluated and researched systems and platforms through RFI/RFP processes for optimising the total cost of ownership and value to the organisation. - Increased digital marketing performance overall by +25% through successfully automating various crucial processes and activities. - Led client accounts through effective and regular communication and problem-solving, working alongside senior management and team members to nurture and grow the client-agency relationship. Show less

Marketing Automation Lead

• Mar 2018 - May 2021

- Developed technology roadmaps that consider both tactical and strategic direction, as well as a factor in cost, user experience, and security. - Led and facilitated the research, evaluation, and selection of software technology and product standards, as well as the design of standard configurations. - Developed the agency’s relationships and responsibilities with clients, building and implementing strategic account plans to grow our automation consultancy and responsibilities for each of them. - Recruited and appraised offshore team members, training new and existing team members on Marketing Automation Platforms and Digital Marketing strategies. - Advised as a product expert and consultant by coaching clients on the Marketing Automation platforms and by communicating strategic best practices to improve profitability. - Activated multiple processes for projects which required solid knowledge and proficiency in web design, HTML, CSS, JavaScript, Ajax, NodeJS, jQuery, APIs, PostgreSQL, MySQL, WordPress, Photoshop and others. Show less

Digital Marketing Lead / QA Manager

• Feb 2016 - Feb 2018

- Quality Checked marketing automation Campaigns, Emails, Landing Pages, while working as the main point of contact for GDPR related projects.- Worked on educating clients and providing clear documentation and support for digital marketing strategies and projects.- Managed, from the technical perspective, digital marketing projects and clients, while dealing with technical teams and directly with the client and being the main point of contact responsible for deliverability.- Constantly worked on data driven projects which helped increase digital marketing effectiveness.- Actioned on segmentation strategies and created best practices for Lead Nurturing, Lead Scoring and Reporting.- Liaised with stack vendors for awareness of system-related updates, new capabilities and features, functionalities, workflow processes and innovations to increase the scalability, efficiency, and effectiveness of the marketing organisation. Show less

Digital Marketing Specialist

• Jul 2015 - Jan 2016

- Developed, measured and optimised marketing automation campaigns in Oracle Marketing Cloud Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot and Adobe Campaign Manager.- Provided support to the Account Management team and clients for best campaign configuration practices, based on requirements, user journey and Marketing Automation platform capabilities.- Assisted in delivering Search Engine Marketing (including SEO and PPC) optimisation across all accountancy websites.- Worked on email integration, lead management and reporting for Salesforce CRM.- Provided reporting performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).- Ensured campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs. Show less