Head Of Europe

• Nov 2022 - Present

International Brand & Export Manager

• Jul 2017 - Oct 2022

- Responsible for the Commercial growth and development of Niche Fragrance Brands (The House of Oud, Moresque Parfum, Blend Oud, Jacques Zolty and New Notes) across 40+ Countries through Distributors and Retailers (with particular focus on Europe, USA, Far East Asia) - Administration, Planning and Implementation of Export Strategies, Forecasting & Budgets - Visiting International Fairs and constantly present on the Markets - Responsible for the Commercial growth and development of Niche Fragrance Brands (The House of Oud, Moresque Parfum, Blend Oud, Jacques Zolty and New Notes) across 40+ Countries through Distributors and Retailers (with particular focus on Europe, USA, Far East Asia) - Administration, Planning and Implementation of Export Strategies, Forecasting & Budgets - Visiting International Fairs and constantly present on the Markets

Manager of Product Development

• Aug 2015 - Jul 2017

- Managing the following product lines: Feminine fragrances and respective Ancillaries, Home Fragrances (Candles and Room Sprays) - Development of new products, according to the brand strategy, from the concept to the packaging creation - Assuring the quality and the efficacy of the entire product development process by monitoring the suppliers - Analysis of sales evolution (sell-in and sell-out) and monthly monitoring of the competition and the market trends - Managing merchandising and direct marketing activities’ requests at an international level Show less

Fragrance Junior Product Manager

• Mar 2014 - Jul 2015

- Media plans organisation. Working alongside the Marketing Director with communication to media agency, attending media planning meetings- Responsible for managing the full A&P budget and Ensure all budget trackers are maintained correctly- Full responsibility for promotions/new product launches across all accounts. - Developing and delivering brand strategy and NPD presentations- Report monthly to management on products launches results- Review and revise product forecasts on a monthly basis- Preparation of all marketing books/brochures as pertinent to introduction of new products- Prepare presentations (to clients / management / internal division) Show less

Skincare Junior Product Manager & Merchandising Coordinator

• Jun 2013 - Mar 2014

- Developing, managing and executing specific display activities (including new stand development, regular stand/planogram updates etc.)- Working alongside the Marketing Director with communication to media agency, attending media planning meetings- Developing and delivering brand strategy and NPD presentations- Full responsibility for promotions/new product launches across all accounts. This includes managing design origination and the manufacturing/timely delivery of POS- Responsible for managing the budget and Ensure the budget trackers are maintained correctly Show less

Brand Manager Assistant

• May 2012 - May 2013

- Production of leaflets, BA tools and bespoke point of sale material for new product launch- Collation and continuous analysis of launch and event results - Competitor analysis (launches and activity) with monthly report- Marketing presentations for internal & external review- Liaison with French Head Office to monitor marketing activities implementation - Raise POs and track budget for all local Beauty activity- Management of own project - leading projects/launches/events- Partecipating to the generation of creative ideas within the department Show less

Back Office and Event Organisation

• Jun 2011 - Jul 2011

Assistant to event organisation and press conference; support to Head Office (PR Management in Florence); back office Assistant to event organisation and press conference; support to Head Office (PR Management in Florence); back office

Back Office Full time

• Jun 2010 - Jul 2010

Assistant to Sales Director (for Russia); order loading; delivery follow-up; meeting planner Assistant to Sales Director (for Russia); order loading; delivery follow-up; meeting planner