Cosmas Udonwogu - MBA, arpa
Digital Marketing Consultant at Bus54- Claim this Profile
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English Native or bilingual proficiency
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Bio
Oluchi Oba, arpa.
Cosmas is a seasoned Digital Media Communications professional with a global and local perspectives. He has demonstrated great marketing skills, can do attitude and an outstanding ability to adapt to different types of projects and situations. Comas would be a great asset and an appreciated member of any team anytime any day.
Nnamdi Nnadozie
Cosmas is dependable, reliable and trustworthy. A very creative mind. He knows his onions and is very good at what he does. He is one digital marketer out there who thoroughly understands the place of digital marketing in today's world. He is highly sought after because he's that good. Yes, very good!
Oluchi Oba, arpa.
Cosmas is a seasoned Digital Media Communications professional with a global and local perspectives. He has demonstrated great marketing skills, can do attitude and an outstanding ability to adapt to different types of projects and situations. Comas would be a great asset and an appreciated member of any team anytime any day.
Nnamdi Nnadozie
Cosmas is dependable, reliable and trustworthy. A very creative mind. He knows his onions and is very good at what he does. He is one digital marketer out there who thoroughly understands the place of digital marketing in today's world. He is highly sought after because he's that good. Yes, very good!
Oluchi Oba, arpa.
Cosmas is a seasoned Digital Media Communications professional with a global and local perspectives. He has demonstrated great marketing skills, can do attitude and an outstanding ability to adapt to different types of projects and situations. Comas would be a great asset and an appreciated member of any team anytime any day.
Nnamdi Nnadozie
Cosmas is dependable, reliable and trustworthy. A very creative mind. He knows his onions and is very good at what he does. He is one digital marketer out there who thoroughly understands the place of digital marketing in today's world. He is highly sought after because he's that good. Yes, very good!
Oluchi Oba, arpa.
Cosmas is a seasoned Digital Media Communications professional with a global and local perspectives. He has demonstrated great marketing skills, can do attitude and an outstanding ability to adapt to different types of projects and situations. Comas would be a great asset and an appreciated member of any team anytime any day.
Nnamdi Nnadozie
Cosmas is dependable, reliable and trustworthy. A very creative mind. He knows his onions and is very good at what he does. He is one digital marketer out there who thoroughly understands the place of digital marketing in today's world. He is highly sought after because he's that good. Yes, very good!
Credentials
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Certified Web Analyst (CWA)
eMarketing InstituteDec, 2022- Oct, 2024 -
Certified Web Professional - E-Commerce Specialist (CWP)
eMarketing InstituteDec, 2022- Oct, 2024 -
Email Marketing
eMarketing InstituteDec, 2022- Oct, 2024 -
Business Marketing Brand Kit
CourseraFeb, 2022- Oct, 2024 -
Total Brand Experience
O2 Academy LagosOct, 2021- Oct, 2024 -
Associate Registered Practitioner in Advertising
Advertising Practitioners Council of NigeriaJun, 2021- Oct, 2024 -
Soft Skill Certification
Jobberman NigeriaJan, 2021- Oct, 2024 -
Content Marketing
eMarketing InstituteDec, 2020- Oct, 2024 -
SEO
eMarketing InstituteDec, 2020- Oct, 2024 -
Search Engine Marketing
eMarketing InstituteDec, 2020- Oct, 2024 -
Social Media Marketing
eMarketing InstituteDec, 2020- Oct, 2024 -
Certified Digital Marketer
GoogleSep, 2018- Oct, 2024 -
The Online Marketing Fundamentals
Google Digital Skills For AfricaNov, 2017- Oct, 2024
Experience
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Bus54
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United Kingdom
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Consumer Services
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1 - 100 Employee
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Digital Marketing Consultant
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May 2022 - Present
• Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format. • Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks. • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. • Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales- oriented hyperlinks in high-traffic locations. • Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance. • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate. Show less
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Demaco Communication Services
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Nigeria
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Advertising Services
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Senior Business Analyst
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May 2017 - Present
● Implemented a product matching algorithm which boosted company revenue by over 20% in the first 3 months. ● Identified workflow bottlenecks and implemented new and improved processes which significantly improved operations. ● Ran detailed financial analysis to evaluate resource allocations and reduced overall cost by 12%. ● Implemented a product matching algorithm which boosted company revenue by over 20% in the first 3 months. ● Identified workflow bottlenecks and implemented new and improved processes which significantly improved operations. ● Ran detailed financial analysis to evaluate resource allocations and reduced overall cost by 12%.
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BUSINESS TRAVEL MANAGEMENT LTD
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Nigeria
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Airlines and Aviation
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1 - 100 Employee
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Marketing Manager
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May 2022 - Jan 2023
● Developed, maintained and worked with annual marketing budget ● Produced monthly analytics on marketing data spanning all channels, from website to social media, to spot trends, find patterns, and determine changes within the marketing department ● Worked with sales and marketing teams to create highly targeted and effective sales and marketing strategy to market customized retail travel and installment payment platform. ● Directed and Managed third party business development agency ensuring our go-to-market strategy is intact and relevant to the current market and industry trend. ● Created and executed annual travel marketing plan and calendar. ● Spearheaded all branding across the web and all our marketing touch points. Enhanced the company email marketing effort by increasing open rate for customer online retail campaigns by 28%. ● Supervised business development and sales teams to ensure company-wide branding consistency for our clients. ● Developed an initiative that increases social media engagement and boost online presence ● Directed the company logo rebranding and marketing template designs for more brand familiarity and visibility drive. Show less
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Vixa Group
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Wellness and Fitness Services
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1 - 100 Employee
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Head of Digital Marketing at Vixa Group
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Sep 2020 - May 2022
● Increased our group of company ecommerce website traffic by 50% by creating and implementing an SEO strategy; during a special event of coffee cupping promo pan Nigeria, I generated a 200% uplift in organic traffic to the website in 6 months coffee cupping promo which increased company ROI to 15%. ● Created an effective paid Google Ad and social media advertising campaign for company hair growth brand “ALOREPAIR” which increased the brand awareness pan Nigeria and generated 70% increase in website visits within 3 months. And is currently the second most popular and best-selling hair growth brand in Nigeria. ● Created a social media strategy and collaborated with micro influencers to promote our “COBIZCO COFFEE” and brand which resulting in more than 100 million worth of sales within two months, these was achieved by redesigning all landing pages with quick call-to-action optimization as engagement strategy and use of email marketing for retention. ● Achieved target sales consecutively for 2 years through a well thought out sales strategy of partnering with major ecommerce in Nigeria to deliver sales (B2C) Show less
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Vixa Pharmaceutical Company Limited
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Nigeria
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Senior Digital Marketer
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Jun 2017 - Sep 2020
Key accountabilities • Delivered brand targets by growing and sustaining brand performance and profitability through well-defined and structured online activations in the must-win markets. • Monitored, controlled and reported online brand performance through brand indicators Web analytical tools and key consumer KPIs (market share, awareness, trial, attribute rating, etc.) providing solutions to shortfalls. Coordinated all company's online campaigns for brand awareness, lead generation, and sales increase. Show less
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Marketing Analyst
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Feb 2015 - May 2017
● Performed in-depth market analysis in order to identify potential market opportunities, worked on the development and promotion of new products, and implemented a new pricing strategy. ● Reviewed and evaluated weekly sales data, managed communication between customers and company, and attended various tradeshows and other events. ● Significantly increased global sales by more than 500% within 2 years and met or exceeded all annual business goals and objectives. ● Conducted customer visits, trained and coordinated sales representatives, and worked closely with business partners. ● Pro-actively participated in team meetings with managers and executives and performed other duties as assigned. Show less
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Nigerian National Petroleum Corporation
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Nigeria
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Oil and Gas
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1 - 100 Employee
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Junior Research Analyst
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Jan 2011 - Sep 2011
● Maintained laboratory instruments to ensure the proper working order and troubleshoot malfunctions when needed. ● Conducted quality control tests. ● Prepared test solutions, compounds, or reagents for laboratory personnel to conduct tests. ● Conferred with scientists or engineers to conduct analyses of research projects, interpreted test results, or developed nonstandard tests. Core Functions: Routine Core Analysis Rock sample measurements on porosity, permeability and fluid saturation Core logging Analysis and weekly reporting Radioactive Logging and Core sample preservation Show less
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Education
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2019 - 2021
University of Lagos
Master of Business Administration - MBA, Strategic Marketing & General Branding Management -
2021 - 2021
O2 Academy Lagos
Total Brand Experience Programme, Marketing Strategy and Content Creation -
2018 - 2020
Advertising Practitioners Council of Nigeria APCON
Professional Diploma in Advertising -
2008 - 2012
Nnamdi Azikiwe University
Industrial Physics, Second Class Upper Division (4.06)
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