Product Designer

• Jul 2019 - Present

UI/UX Designer

• May 2019 - Jul 2019

Design CRM, Prive Mobile app, Ordering system which mainly used for banking clients. Design CRM, Prive Mobile app, Ordering system which mainly used for banking clients.

User Experience Design Immersive Course

• Oct 2018 - Jan 2019

An intensive 10-week course that teaches core skills which make up the entire user experience design process. The key skills I've learned during this course: User Interview, Cognitive Walkthrough, Contextual Inquiry, Business Analysis, Heuristic Evaluation, Competitive Analysis, Content Audit, Affinity Mapping, Building Persona, Card Sorting, Feature Prioritisation, Tree Testing, Information Architecture (IA), Interaction & Interface Design, Prototyping, Wireframing, Usability Testing UX Case Studies of my projects that I've worked on: 1. Huat Price App A mobile app to compare prices online between major E-commerce site (Qoo10, Lazada, Carousel, Taobao, Amazon, and eBay). It helping the user to find the most competitive price for a specific type of product. It saves user's time and money without the hassle of opening a few apps or website to compare price manually. View prototype: https://adobe.ly/2UyZrht 2. DBS Digibank App Optimising iBanking experiences for the user by refocusing on the core banking activities, improving the usability of the app, adding functional features and enhancing its user interface design. View prototype: https://adobe.ly/2CYV1sT 3. NUS Business School Website Redesigning Information Architecture (IA) and enhancing Interface Design of NUS Business School website. The main objective is to improve the usability of the current website (bschool.nus.edu.sg). View prototype: https://invis.io/7KP0BGWPTHQ 4. WorkFrom App Optimising the app's core function to discover a space to get the job done and enable users to leave a review of the space that they have visited. This achieved by redesigning the user interface, user flow and improve the usability of the current app. View prototype: https://adobe.ly/2Wyz5O8 Show less

Senior Graphic Designer

• Jun 2015 - Jul 2018

• Conceptualise creative artworks, design marketing collaterals and branding communications. • Highly responsible as a lead designer for the delivery of work at the agreed period of time. • Work closely with marketing team & photographers to brainstorm & execute design artworks (eg. newsletter, catalogue, seasonal campaign, seasonal SALE, EDM, website, social media). • Coordinate across all departments and support all design works required by local stakeholders or international franchisees. • Ensure strict quality control in printing all corporate communications and carefully select materials that best represent the company's standard. • Oversee the delivery of the final output by press checking printed artworks, site visit during installations of a big scale project (eg. hoarding installations at shopping mall). • Liaise and negotiate with printing and other vendors to meet company's budget allocation. • Occasionally help with photoshoot (styling, art direction, etc). • Occasionally help with seasonal store decor & window display (Christmas, Chinese New Year, Spring/Summer, Fall/Winter, Mummy+Me campaign launch). • Manage accurate documentation for every creative artwork produced. Show less

Senior Graphic Designer

• Jan 2014 - Apr 2015

• Assisted Creative Director in day to day basis, executed Volkswagen campaign, weekly Volkswagen advertisement on Strait Times, Volkswagen monthly magazine, banner ads for digital platform, social media posting design content, digital imaging. • Part of the design team for Tourism Malaysia bi-monthly magazine. • Liased with clients, printers, production house to ensure smooth delivery of projects. • Assisted Creative Director in day to day basis, executed Volkswagen campaign, weekly Volkswagen advertisement on Strait Times, Volkswagen monthly magazine, banner ads for digital platform, social media posting design content, digital imaging. • Part of the design team for Tourism Malaysia bi-monthly magazine. • Liased with clients, printers, production house to ensure smooth delivery of projects.

Freelance Art Director

• Nov 2013 - Dec 2013

• Handled creative design for Unilever Brands, such as: Ben & Jerry's, Walls, Magnum. • Art directed The Alchemy Partnership 1st issue of Newsletter • Creative on UOB Kay Hian's commercial ads • Creative on Peugeot's seasonal EDM • Creative on Ditto - 3D Printing logo • Handled creative design for Unilever Brands, such as: Ben & Jerry's, Walls, Magnum. • Art directed The Alchemy Partnership 1st issue of Newsletter • Creative on UOB Kay Hian's commercial ads • Creative on Peugeot's seasonal EDM • Creative on Ditto - 3D Printing logo

Graphic Designer

• Aug 2012 - Apr 2013

• Handled Raffles Hotels & Resorts marketing collaterals for Singapore, Dubai, Beijing, Paris, Praslin, Pnom Penh, Siem Reap, Seychelles. • Creative on Ascott, BASF, Canele, Financial Alliance, Hilton, Hitachi, Leo Pharma, Les Amis, NEC, NTUC, Power Seraya, SMRT, Swissotel, TAFEP, Unilever. • Handled Raffles Hotels & Resorts marketing collaterals for Singapore, Dubai, Beijing, Paris, Praslin, Pnom Penh, Siem Reap, Seychelles. • Creative on Ascott, BASF, Canele, Financial Alliance, Hilton, Hitachi, Leo Pharma, Les Amis, NEC, NTUC, Power Seraya, SMRT, Swissotel, TAFEP, Unilever.