Experience

iMedia Brands, Inc.

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Director of Digital Operations

  • Feb 2021 - Present

  Greater Minneapolis-St. Paul Area



Pixel Ink Agency

• United States
• Advertising Services

• Regional Digital Director

  • Aug 2016 - Jan 2022

  Greater Minneapolis-St. Paul Area Built and operated a full-service marketing division providing small and medium sized businesses with managed digital services. Oversaw vendors and staff with roles in marketing, sales, operations, and fulfillment. Integrated and supported the programs for internal and external divisions.



Adams Publishing Group LLC

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Director of New Media

  • Dec 2011 - Jul 2016

  Greater Minneapolis-St. Paul Area Led the digital transition for a print-centric local publishing company. Managed four direct reports with roles in development and design. Built the first in market mobile responsive news site with a suite of IAB ad units and sponsored story placements. Grew digital revenues from under $50K to $1.2M Annually. Built online ordering for jobs and service industry promotions resulting in YOY profits after five consecutive years of decline.



Deluxe

• United States
• Financial Services
• 700 & Above Employee

• User Experience / Customer Experience Lead

  • Apr 2009 - Nov 2011

  Greater Minneapolis-St. Paul Area Tasked with overhauling digital assets from a prior rebranding launch. Built rapid prototypes for user testing with a goal of improving conversion rates and average order values. Worked directly with a team of product specialists, designers, marketers, and developers while overseeing half a dozen specialized contractors. Improved and standardized legacy systems and over a dozen new acquired services ensuring cross-selling abilities across all business lines resulting in rapid revenue growth… Show more Tasked with overhauling digital assets from a prior rebranding launch. Built rapid prototypes for user testing with a goal of improving conversion rates and average order values. Worked directly with a team of product specialists, designers, marketers, and developers while overseeing half a dozen specialized contractors. Improved and standardized legacy systems and over a dozen new acquired services ensuring cross-selling abilities across all business lines resulting in rapid revenue growth over a very short period of time. Show less



The Lacek Group

• United States
• Advertising Services
• 200 - 300 Employee

• Digital Marketing Strategist

  • Jan 2008 - Apr 2009

  Greater Minneapolis-St. Paul Area Tasked with building client and internal acceptance for a rapidly changing media landscape. Built revenue centric models, conversion metrics, and prototypes integrating new mobile, social, and data rich technologies. Built and hosted internal training sessions to acclimate staff to new technology. Developed and presented client pitches for Starwood Properties, Dell, Ford Service Centers, Alamo, Continental Airlines, and SuperValu. Was able to increase spend with key existing clients and help… Show more Tasked with building client and internal acceptance for a rapidly changing media landscape. Built revenue centric models, conversion metrics, and prototypes integrating new mobile, social, and data rich technologies. Built and hosted internal training sessions to acclimate staff to new technology. Developed and presented client pitches for Starwood Properties, Dell, Ford Service Centers, Alamo, Continental Airlines, and SuperValu. Was able to increase spend with key existing clients and help sign new business. Show less



Net Dynasty Inc.

• Interactive Producer

  • Jun 2006 - Dec 2007

  Greater Minneapolis-St. Paul Area Responsible for acquiring new business via industry networking and agency agreements. Coordinated projects, developed cost projections, and managed expectations. Outlined database structures, front-end systems, and programming specifications to ensure development staff met client obligations in a timely and cost efficient manner.



Anoka Technical College

• United States
• Higher Education
• 100 - 200 Employee

• Faculty

  • Nov 2001 - May 2006

  Anoka, MN Taught a full credit load of classes across all disciplines with emphasis in Web Design and Development and Software Design. Created original curriculum and materials for three new degree options—Info Systems Specialist, Game Development, and Digital Project Management that brought increasing enrollment into the program for three consecutive years. Recognized as one of the top college faculty by student reviews four of five years.



WeaveIT, Inc.

• Interactive Creative Director

  • Mar 1999 - Oct 2001

  Greater Minneapolis-St. Paul Area Responsible for front-end development and design for customer projects. Managed customer expectations for back-end functionality. Built and managed some of the first data-driven online applications including a Job Board that competed with Monster, electronic document management systems for American Express, and an online curriculum management system.



University of Minnesota

• United States
• Higher Education
• 700 & Above Employee

• Editor & DBA

  • Oct 1995 - Jun 2000

  Greater Minneapolis-St. Paul Area Managed both print and online publication of research projects for over 120 University Faculty members. Concepted, architected, and developed a first generation of online communications for a global research audience. This original portal made heavy use of PDF distribution behind a sortable data driven link farm. Successive updates made use of optimized HTML content. Very early CMS-like system developed for dynamic publishing combined with an existing 4D database system.