Experience

Alcone

• Advertising Services
• 1 - 100 Employee

• Director, Account Managment

  • Feb 2013 - Present

  •Worked in partnership with Inter Agency Team resources and client brand managers to maximize creative input into revenue growth strategies across 20 plus Unilever BrandsLead the concepting, development and execution of multiple consumer events, and sampling programs for brands like Simple ® Skin Care, Ponds ® Mrs. T's Pierogies®, and more.Used cross-functional communications working within a matrix structure to build consensus and support for shared goals.Coached, mentored and developed associates, resulting in their promotion to higher level positions.Tracked and monitored product sales results, guiding allocation of clients' financial resources to ensure a favorable return-on-investment.Developed project scope, managed project budgets, and handled all account billing and collections



Captivate Network

• Director of Marketing Sales Solutions

  • Nov 2010 - Oct 2012

  Lead team of 5 marketers supporting ad sales with insights, presentations, client concepts, new product development and custom content seen daily by millions of professionals. Key clients: Oppenheimer, Coors, Afrin, GE, HP, Samsung and more. Resulting in over $10 million in ad sales revenue.Created and rolled out a new events business, resulting in an additional revenue source for 2012 Collaborated with internal content and creative resources on new product development. Resulting in a new product pipeline approved for 2012 and beyond.



Tracy-Locke

• United States
• Advertising Services
• 200 - 300 Employee

• Account Director

  • May 2008 - Dec 2010

  Lipton Tea Business



Salt Communications

• Account Director

  • Jan 2007 - Jan 2008

  Lead the Nestlé Waters North America account, S. Pellegrino and Aqua Panna brands.• Lead a 12 market restaurant week program, execution, advertising, and evaluation.• Lead the San Pellegrino Almost Famous Chef Competition, a multi city competition. Developed and implemented marketing/branding strategies using multi-media comprised of radio, web content, in-store promotions, video production, and out-of-home and POS Focused efforts on brand awareness, revenue growth and market share.Worked in partnership with client brand managers to link branding and promotional strategies to identified target markets.Managed Nestlé Waters brand experiential event for the introduction of the new S. Pellegrino Sparkling Fruit Beverages and, resulting in over $127 million consumer impressions and a new account projection of 7,974 new cases with 151 participating restaurants.



Tracy-Locke

• United States
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Apr 2002 - Dec 2006



Georgia-Pacific LLC

• United States
• Paper and Forest Product Manufacturing
• 700 & Above Employee

• Manager Customer Communications

  • 1992 - 2002

• Manager Customer Communications

  • 1992 - 2002