Experience

BBDO New York

• United States
• Advertising Services
• 100 - 200 Employee

• Assistant Account Executive

  • Jul 2023 - Present



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Management Intern

  • Jun 2022 - Nov 2022

  • Analyzed competitive marketing strategies and spending to help influence MARS Chocolate Brand objectives • Active participant in ideation and brainstorm sessions to develop new consumer packaged goods products and brand characters • Administered copy development process to ensure deadlines and budgets were met • Monitored team budget and estimate process to ensure timely billing and invoicing • Analyzed competitive marketing strategies and spending to help influence MARS Chocolate Brand objectives • Active participant in ideation and brainstorm sessions to develop new consumer packaged goods products and brand characters • Administered copy development process to ensure deadlines and budgets were met • Monitored team budget and estimate process to ensure timely billing and invoicing



Columbia University

• United States
• Higher Education
• 700 & Above Employee

• Digital Marketing Bootcamp Participant

  • Sep 2021 - Feb 2022

  • Ten-week intensive Digital Marketing and Website Design and Creation course • Explore several topics in-depth such as: On/Off-Page SEO, Display Advertising and Audience Building • Ten-week intensive Digital Marketing and Website Design and Creation course • Explore several topics in-depth such as: On/Off-Page SEO, Display Advertising and Audience Building



Samata Health

• United States
• Mental Health Care
• 1 - 100 Employee

• Marketing Intern

  • Sep 2021 - Dec 2021

  • Write SEO friendly bi-weekly blog posts with Google Keyword Planner • Plan social media posts for LinkedIn, Facebook and Instagram through social media planning software like Hootsuite and Later • Create Google, Facebook and Instagram ad campaigns and analyze them through Google Analytics • Write SEO friendly bi-weekly blog posts with Google Keyword Planner • Plan social media posts for LinkedIn, Facebook and Instagram through social media planning software like Hootsuite and Later • Create Google, Facebook and Instagram ad campaigns and analyze them through Google Analytics



Change for Change

• New York, New York, United States

• Marketing Intern

  • May 2021 - Aug 2021

  • Used Webflow software to create company website, including landing and blog page • Conducted search engine optimization research to identify keywords that were likely to lead search engine users to company website • Wrote articles using identified keywords to increase traffic on company website • Managed Instagram account and created social media posts through Canva • Used Webflow software to create company website, including landing and blog page • Conducted search engine optimization research to identify keywords that were likely to lead search engine users to company website • Wrote articles using identified keywords to increase traffic on company website • Managed Instagram account and created social media posts through Canva



R. Couri Hay Creative PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Feb 2021 - May 2021

  • Supported client promotion in various media platforms including creating media lists • Collaborated with Cision and other media software to identify website traffic and Media Listing contact information • Supported client promotion in various media platforms including creating media lists • Collaborated with Cision and other media software to identify website traffic and Media Listing contact information