Experience

GableCraft Homes

• Canada
• Real Estate
• 1 - 100 Employee

• Customer Service and Marketing Specialist

  • Jun 2021 - Present

  - Analyzed operations across departments for shortfalls and composed effective solutions with cross-departmental managers to the identified problems. - Learned predetermined software programs, HubSpot and Punchlist, to create automated communication solutions, including detailed construction build timelines. - Planned, prepared and executed all Royal Bay Community marketing initiatives. - Monitored customer survey responses and reported to management, highlighting key achievements, challenges and recommendations for improvement. Show less



GableCraft Homes

• Canada
• Real Estate
• 1 - 100 Employee

• Manager of Marketing

  • Nov 2017 - May 2020

  Retained by GableCraft Homes during transactional change of ownership at Royal Bay. -Reviewed and authorized all purchase and sale agreements of single-family homes, made sure all contracts were being processed accurately. -Collaborated with construction team members to problem solve building issues and customer concerns or miscommunications. -Hired and managed sales and marketing coordinator roles. -Was a part of the sales management structure, coordinated weekly sales meetings, including composition of the agenda and followed up with departments or individuals on tasks assigned within meeting minutes. -Composed detailed competitive reports and status updates to present to various stakeholders, as well as presented bi-weekly updates to executive staff. -Coordinated and managed marketing goals for multiple projects simultaneously, ensuring adherence to project timelines and budgets (Royal Bay Community, GableCraft Homes single-family, West Commons townhomes and Compass townhomes). -Executed the creation and follow through of site signage, media buying and advertising, social media content, brochures, design of show homes and community events. Show less



QuadReal Property Group

• Canada
• Real Estate
• 700 & Above Employee

• Manager of Marketing, Royal Bay

  • Apr 2016 - Oct 2017

  Royal Bay is a 400+ acre masterplanned seaside community located in Colwood, BC. -Created and executed a comprehensive community marketing strategy with a targeted focus on brand awareness and community engagement. -Was responsible for allocation, tracking and management of a $400,000 marketing budget. -Tactfully managed work assigned to more than ten contractors at any given time. -Collaborated on communication strategies, media releases, event planning and coordination. -Content creation Show less



Westhills Land Corp

• Canada
• Real Estate
• 1 - 100 Employee

• Sales & Marketing

  • Dec 2015 - Apr 2016

  - Proofed housing construction plans and provided further feedback, then coordinated any changes between various departments.- Helped create interior design packages with Options Coordinator and Interior Designers, then finalized specification packages to be communicated to all trades.- Coordinated show home relocations, including movers, furniture storage, and staging of homes.- Walked home buyers through the housing options process and worked with the builder to get build or installation costs and sent final paperwork out in a timely manner.- Processed all construction changes orders.Managed plans, payments, and installation for fencing with buyers and builder.- Processed all Purchase of Sale Contracts, coordinated all paperwork with sales associates, kept CRM inventory up to date, and file management.- Designed exterior packages for homes, including working with companies to create 3D renderings of homes. Show less

• Sales and Marketing Administrator

  • May 2015 - Nov 2015

  Kept all sales and budget reports accurate and send out on time every week. Processed all marketing invoices through a purchase order system.Created a collection of promotional give away items from pens, to mugs, shirts, jackets, etc.Answered all incoming phone calls and greeted all guests at the front reception desk.Made sure sales associates (both Westhills and Katie’s Pond) had all sales materials needed, such as updated price lists, brochures, sandwich boards, flags, etc. Proofed all marketing materials before sending to print. Responsible for keeping the website updated and all social media (Facebook and Twitter). Created a new website design for www.katiespond.com.Used Adobe Indesign to create basic marketing brochures and coordinated with a graphic design firm for larger materialsOrganized all requirements for launch events, such as tent set up, rental items, food, etc.Proofed all copy for scheduled mass e-mails and sent them out through Lasso CRM system. Show less

• Sales Assistant

  • Feb 2015 - Apr 2015

  Worked out of the show home helping sell homes to potential buyers and educating any visitor on Westhills. This position had a strong focus on collecting registrants for the data base, recording any sales centre traffic and entering completed activities into the CRM system.



Milestones

• Millstream Village

• Bartender

  • Jul 2008 - May 2015



Charlotte Queen Adventures

• Nesto Inlet, Haida Gwaii

• Hostess

  • May 2013 - Sep 2014



Olympic View Golf Course

• Banquet Supervisor

  • May 2010 - 2012



Iris Optical

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Trained Optician

  • Jun 2006 - 2012