Experience

BestCities Global Alliance

• Events Services
• 1 - 100 Employee

• Immediate Past Chair: BestCities Global Alliance

  • Apr 2019 - Present

  BestCities Global Alliance is 11 premier convention bureaus coming together to offer meeting solutions beyond the reach of any individual city or bureau. The Alliance harness the power of collaboration and community to create positive impact through business events. BestCities Global Alliance is 11 premier convention bureaus coming together to offer meeting solutions beyond the reach of any individual city or bureau. The Alliance harness the power of collaboration and community to create positive impact through business events.



Wesgro

• South Africa
• International Trade and Development
• 1 - 100 Employee

• Head: Càpe Town Convention Bureau

  • Oct 2014 - Present

  The Cape Town and Western Cape Convention Bureau is a strategic business unit of Wesgro, the Western Cape Destination Marketing, Investment and Trade Promotion Agency. The bureau promotes Cape Town and the Western Cape as a premier destination for meetings, incentives, conferences, events, exhibitions and trade fairs The Cape Town and Western Cape Convention Bureau is a strategic business unit of Wesgro, the Western Cape Destination Marketing, Investment and Trade Promotion Agency. The bureau promotes Cape Town and the Western Cape as a premier destination for meetings, incentives, conferences, events, exhibitions and trade fairs



Gauteng Tourism Authority

• South Africa
• Travel Arrangements
• 1 - 100 Employee

• Trade Development and Partnership Manager

  • Oct 2011 - Oct 2014

  Management of a business to business marketing portfolio aimed to increase demand for Gauteng's visitor economy by marketing the destination brand locally and internationally Development and implementation of trade growth strategy; Lead and manage delivery of local partnerships, industry engagement and product development; Manage company representation in tourism trade shows; Familiarization trips; Marketing Management   Management of a business to business marketing portfolio aimed to increase demand for Gauteng's visitor economy by marketing the destination brand locally and internationally Development and implementation of trade growth strategy; Lead and manage delivery of local partnerships, industry engagement and product development; Manage company representation in tourism trade shows; Familiarization trips; Marketing Management  



Advertising Standards Authority of South Africa

• Advertising Services
• 1 - 100 Employee

• Communications Manager

  • Apr 2009 - Sep 2011

  Management of overll marketing and communication plans and strategies (targeting consumers, media, trade and members) Management of overll marketing and communication plans and strategies (targeting consumers, media, trade and members)



Gauteng Tourism Authority

• South Africa
• Travel Arrangements
• 1 - 100 Employee

• Business Tourism Manager

  • Jun 2003 - Mar 2008

  Responsible for strategically positioning and marketing the province as the preferred destination in South Africa for conferencing and events, both on national and international level, in line with destination marketing strategy Responsible for strategically positioning and marketing the province as the preferred destination in South Africa for conferencing and events, both on national and international level, in line with destination marketing strategy