Cori Webb
Director of Marketing at ChurnZero- Claim this Profile
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Bio
Frank Strong
I had the pleasure of working with Cori at Vocus and very quickly learned if you give her a task and then get out of her way – she’ll surprise you with what she returns. She’s smart, detail-oriented and dependable and Cori progressed in responsibilities during my tenure from assisting with events, to managing them, and then transitioning into a highly effective email marketer and most recently landing in marketing automation. She is a well-rounded marketer. For those savvy prospective employers that examine her profile closely, you’ll see another attractive characteristic that’s missing among so many of her peers: loyalty. She stuck with Vocus through a number of transactions that took the company from public to private and then spun off a piece (her piece) into a high-risk startup. I would welcome the opportunity to work with Cori again – and should the opportunity present itself – I’d hire her in a heartbeat.
Rebecca Wilmoth
I had the pleasure of working with Cori at Vocus for 3 years. Cori was on my team and she was always willing to learn new skills. During my time at Vocus, she worked on events, email marketing and demand generation. She has no problem learning new tools and is always willing and able to help out where needed. Her attention to detail is a valuable skill. I really enjoyed working with her. Any company would be lucky to have her on their team!
Frank Strong
I had the pleasure of working with Cori at Vocus and very quickly learned if you give her a task and then get out of her way – she’ll surprise you with what she returns. She’s smart, detail-oriented and dependable and Cori progressed in responsibilities during my tenure from assisting with events, to managing them, and then transitioning into a highly effective email marketer and most recently landing in marketing automation. She is a well-rounded marketer. For those savvy prospective employers that examine her profile closely, you’ll see another attractive characteristic that’s missing among so many of her peers: loyalty. She stuck with Vocus through a number of transactions that took the company from public to private and then spun off a piece (her piece) into a high-risk startup. I would welcome the opportunity to work with Cori again – and should the opportunity present itself – I’d hire her in a heartbeat.
Rebecca Wilmoth
I had the pleasure of working with Cori at Vocus for 3 years. Cori was on my team and she was always willing to learn new skills. During my time at Vocus, she worked on events, email marketing and demand generation. She has no problem learning new tools and is always willing and able to help out where needed. Her attention to detail is a valuable skill. I really enjoyed working with her. Any company would be lucky to have her on their team!
Frank Strong
I had the pleasure of working with Cori at Vocus and very quickly learned if you give her a task and then get out of her way – she’ll surprise you with what she returns. She’s smart, detail-oriented and dependable and Cori progressed in responsibilities during my tenure from assisting with events, to managing them, and then transitioning into a highly effective email marketer and most recently landing in marketing automation. She is a well-rounded marketer. For those savvy prospective employers that examine her profile closely, you’ll see another attractive characteristic that’s missing among so many of her peers: loyalty. She stuck with Vocus through a number of transactions that took the company from public to private and then spun off a piece (her piece) into a high-risk startup. I would welcome the opportunity to work with Cori again – and should the opportunity present itself – I’d hire her in a heartbeat.
Rebecca Wilmoth
I had the pleasure of working with Cori at Vocus for 3 years. Cori was on my team and she was always willing to learn new skills. During my time at Vocus, she worked on events, email marketing and demand generation. She has no problem learning new tools and is always willing and able to help out where needed. Her attention to detail is a valuable skill. I really enjoyed working with her. Any company would be lucky to have her on their team!
Frank Strong
I had the pleasure of working with Cori at Vocus and very quickly learned if you give her a task and then get out of her way – she’ll surprise you with what she returns. She’s smart, detail-oriented and dependable and Cori progressed in responsibilities during my tenure from assisting with events, to managing them, and then transitioning into a highly effective email marketer and most recently landing in marketing automation. She is a well-rounded marketer. For those savvy prospective employers that examine her profile closely, you’ll see another attractive characteristic that’s missing among so many of her peers: loyalty. She stuck with Vocus through a number of transactions that took the company from public to private and then spun off a piece (her piece) into a high-risk startup. I would welcome the opportunity to work with Cori again – and should the opportunity present itself – I’d hire her in a heartbeat.
Rebecca Wilmoth
I had the pleasure of working with Cori at Vocus for 3 years. Cori was on my team and she was always willing to learn new skills. During my time at Vocus, she worked on events, email marketing and demand generation. She has no problem learning new tools and is always willing and able to help out where needed. Her attention to detail is a valuable skill. I really enjoyed working with her. Any company would be lucky to have her on their team!
Credentials
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Sales: Customer Success
LinkedInJan, 2019- Nov, 2024 -
HubSpot Marketing Software Certification
HubSpot AcademyJun, 2018- Nov, 2024 -
Marketo Certified Expert
MarketoJun, 2015- Nov, 2024 -
Google Digital Analytics Fundamentals
GoogleJan, 2014- Nov, 2024 -
Webinar Academy- Presenter Pro
ON24Sep, 2013- Nov, 2024 -
Webinar Academy- Producer Pro
ON24Sep, 2013- Nov, 2024 -
Webinar Academy- Promoter Pro
ON24Sep, 2013- Nov, 2024 -
Revenue Performance Management Master
EloquaJan, 2013- Nov, 2024 -
Eloqua Product Master
EloquaSep, 2012- Nov, 2024
Experience
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ChurnZero
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United States
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Software Development
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100 - 200 Employee
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Director of Marketing
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Oct 2017 - Present
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WealthEngine
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United States
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Information Technology & Services
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1 - 100 Employee
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Director of Marketing Execution
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Feb 2017 - Sep 2017
• Led marketing programs planning, targeting, and messaging across channels • Managed company database, marketing automation platform and integration with CRM • Monitored performance against goals and made continual recommendations for optimization • Worked with sales to build an automated lead flow process and lead scoring model • Created engagement programs for new leads to nurture them along the buyer's journey • Implemented ABM strategies for named accounts with personalized… Show more • Led marketing programs planning, targeting, and messaging across channels • Managed company database, marketing automation platform and integration with CRM • Monitored performance against goals and made continual recommendations for optimization • Worked with sales to build an automated lead flow process and lead scoring model • Created engagement programs for new leads to nurture them along the buyer's journey • Implemented ABM strategies for named accounts with personalized messaging
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Demand Generation Marketing Manager
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Feb 2015 - Feb 2017
• Created monthly content calendars across all verticals • Managed paid media advertising and search engine optimization • Planned integrated campaigns for product launches and promotions • Produced content marketing pieces and weekly demand gen emails
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OutMarket
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Beltsville, MD
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Demand Generation Marketing Manager
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Jul 2014 - Jan 2015
• Launched corporate branding including new website and 200+ landing pages • Migrated and synced data with new marketing automation platform and CRM software • Setup re-engagement campaign to target leads that were previously converted but still in an open status • Structured lead management process to send out a series of sales rep emails to leads • Developed nurture marketing program to help move contacts through the lead funnel with appropriate messaging • Established lead… Show more • Launched corporate branding including new website and 200+ landing pages • Migrated and synced data with new marketing automation platform and CRM software • Setup re-engagement campaign to target leads that were previously converted but still in an open status • Structured lead management process to send out a series of sales rep emails to leads • Developed nurture marketing program to help move contacts through the lead funnel with appropriate messaging • Established lead scoring model to help sales manage their pipeline more efficiently Show less • Launched corporate branding including new website and 200+ landing pages • Migrated and synced data with new marketing automation platform and CRM software • Setup re-engagement campaign to target leads that were previously converted but still in an open status • Structured lead management process to send out a series of sales rep emails to leads • Developed nurture marketing program to help move contacts through the lead funnel with appropriate messaging • Established lead… Show more • Launched corporate branding including new website and 200+ landing pages • Migrated and synced data with new marketing automation platform and CRM software • Setup re-engagement campaign to target leads that were previously converted but still in an open status • Structured lead management process to send out a series of sales rep emails to leads • Developed nurture marketing program to help move contacts through the lead funnel with appropriate messaging • Established lead scoring model to help sales manage their pipeline more efficiently Show less
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Vocus
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Public Relations and Communications Services
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100 - 200 Employee
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Customer & Conversion Marketing Manager
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Jul 2012 - Jul 2014
• Built cloud connectors between automation platform and other vendor platforms to increase marketing effectiveness • Launched and produced weekly newsletter • Deployed house email campaigns for 4 different brands and created all assets (audience segments, email creative, landing pages, offer fulfillment, and campaign tracking) • Administered process for managing lead pipeline by sending trigger emails to unconverted contacts on behalf of reps • Ran customer reference program for… Show more • Built cloud connectors between automation platform and other vendor platforms to increase marketing effectiveness • Launched and produced weekly newsletter • Deployed house email campaigns for 4 different brands and created all assets (audience segments, email creative, landing pages, offer fulfillment, and campaign tracking) • Administered process for managing lead pipeline by sending trigger emails to unconverted contacts on behalf of reps • Ran customer reference program for new sales opportunities and managed all recruitment and retention efforts
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Events Marketing Manager
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Oct 2009 - Jul 2012
• Planned and managed annual conference, increasing attendance 125% over a 5 year period • Managed corporate sponsorship and exhibit activities at industry conferences and tradeshows • Marketed and produced bi-weekly lead-gen webinars averaging 2k+ registrants
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Marketing Events Coordinator
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Apr 2009 - Oct 2009
• Coordinated corporate sponsorship activities at industry related tradeshows and conferences • Planned and operated monthly thought leadership corporate webinars with an average of 4,000 registrants • Ran a very successful annual Users Conference 5 weeks after starting position with over 500 attendees • Planned and launched the company’s first Virtual Conference in a 6 week lead time gaining over 7,000 registrants
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Convergence Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Project Coordinator
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Jan 2009 - Apr 2009
* Administered merchandising photo audit for 1,300 retail stores in a 4 week period * Produced and tracked 2,500 merchandising marketing kits for representatives * Monitored reporting database and resolved logged issues * Composed daily project status reports for clients and management * Administered merchandising photo audit for 1,300 retail stores in a 4 week period * Produced and tracked 2,500 merchandising marketing kits for representatives * Monitored reporting database and resolved logged issues * Composed daily project status reports for clients and management
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Merkle
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United States
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Advertising Services
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700 & Above Employee
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Marketing Events Coordinator
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Mar 2007 - Nov 2008
* Planned and executed internal and external events * Compiled estimated cost models for events, handled payment procedures, and prepared final budget reports * Researched, evaluated, negotiated with, established and maintained relationships with preferred vendors and served as a liaison between vendors and the organization * Handled content management, editing and updating of events micro-sites, events section of the corporate website, and events section of the employee intranet… Show more * Planned and executed internal and external events * Compiled estimated cost models for events, handled payment procedures, and prepared final budget reports * Researched, evaluated, negotiated with, established and maintained relationships with preferred vendors and served as a liaison between vendors and the organization * Handled content management, editing and updating of events micro-sites, events section of the corporate website, and events section of the employee intranet * Coordinated corporate promotional advertisements and sponsorship activities * Managed procurement, merchandise displays, marketing, and monthly reconciliation of branded promotional items in Merkle Store Show less * Planned and executed internal and external events * Compiled estimated cost models for events, handled payment procedures, and prepared final budget reports * Researched, evaluated, negotiated with, established and maintained relationships with preferred vendors and served as a liaison between vendors and the organization * Handled content management, editing and updating of events micro-sites, events section of the corporate website, and events section of the employee intranet… Show more * Planned and executed internal and external events * Compiled estimated cost models for events, handled payment procedures, and prepared final budget reports * Researched, evaluated, negotiated with, established and maintained relationships with preferred vendors and served as a liaison between vendors and the organization * Handled content management, editing and updating of events micro-sites, events section of the corporate website, and events section of the employee intranet * Coordinated corporate promotional advertisements and sponsorship activities * Managed procurement, merchandise displays, marketing, and monthly reconciliation of branded promotional items in Merkle Store Show less
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Champion Realty Inc.
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Severna Park, MD
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Marketing Intern
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May 2006 - Sep 2006
* Created direct marketing pieces such as postcards, brochures, and flyers * Researched and wrote monthly external newsletter * Designed advertisements that were placed in various regional newspapers * Established and maintained project tracking database * Created direct marketing pieces such as postcards, brochures, and flyers * Researched and wrote monthly external newsletter * Designed advertisements that were placed in various regional newspapers * Established and maintained project tracking database
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Education
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University of Maryland - Robert H. Smith School of Business
Bachelor of Science, Marketing
Community
