Experience

Backbone Media

• United States
• Marketing Services
• 100 - 200 Employee

• Media Strategist

  • Jul 2022 - Present



Screen Pilot

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2022 - Jul 2022

• Paid Media Specialist

  • Dec 2020 - Jan 2022



Front Runner Films

• United States
• Entertainment Providers
• 1 - 100 Employee

• Content Marketing Specialist

  • Jul 2019 - Nov 2020

  •Researched, wrote and produced scripts for internal marketing videos and website blogs •Manage and track monthly budget on Google Analytics, Google AdWords, and SEO for company’s website •Implement search, display and video ads to drive conversions and leads to Front Runner Films •Build out and operate monthly social media marketing campaigns •Manage external relationships with potential clients and business partners •Researched, wrote and produced scripts for internal marketing videos and website blogs •Manage and track monthly budget on Google Analytics, Google AdWords, and SEO for company’s website •Implement search, display and video ads to drive conversions and leads to Front Runner Films •Build out and operate monthly social media marketing campaigns •Manage external relationships with potential clients and business partners



AltaVista Strategic Partners

• United States
• Marketing Services
• 1 - 100 Employee

• Content Account Manager

  • Sep 2018 - May 2019

  •Execute content marketing services for over 70 clients nationwide, including social media management and blog creation and posting •Work directly with clients to develop customized and effective social media strategies •Implement and manage a collaborative marketing calendar to plan specific, timely marketing campaigns •Analyze key metrics including impressions, engagements, and reach to adjust strategies •Execute content marketing services for over 70 clients nationwide, including social media management and blog creation and posting •Work directly with clients to develop customized and effective social media strategies •Implement and manage a collaborative marketing calendar to plan specific, timely marketing campaigns •Analyze key metrics including impressions, engagements, and reach to adjust strategies



James Madison University

• United States
• Higher Education
• 700 & Above Employee

• JMU Athletic's Communications Intern

  • Jul 2017 - Aug 2017

  •Designed social media graphics for daily postings on Instagram, Facebook, and Twitter for JMUSports and JMUFootball.•Produced and launched intro and countdown videos using Adobe Premiere and After Affects for Instagram, Facebook, and Twitter for the JMU football and Women's soccer team.•Learned email marketing and helped code the JMU sports website to make it responsive to cell phones and tablet devices.

• Social Media Branding and Marketing Intern

  • Sep 2016 - Jun 2017

  •Developed a social media strategy to increase the following of the James Madison Varsity Lacrosse team.•Wrote the scripts, filmed, and edited videos called "Meet the Dukes" that introduced players on the team to promote the JMU lacrosse brand.•Managed social media accounts, produced videos, and images three times a week on the account.