Experience

Proof Strategies

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Director, Consumer & Lifestyle

  • Apr 2023 - Present

• Account Director, Consumer & Lifestyle

  • Nov 2020 - Apr 2023



NARRATIVE PR

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • May 2018 - Nov 2020

  • Demonstrates proficiency and leadership in specific tactical executions • Participates in new business pitches and coordinates new business prospects • Current day-to-day contact for multiple clients • Leads a team of 5-7 including account, creative, experiential and media buying teams • Leads development of compelling creative and strategic plans for client campaigns • Manages budgets of 1 million + • Manages face-to-face meetings and relationships with influencers and media for various clients • Manages and coordinates media events and product launches • Reviews media materials such as press releases, media alerts and creative pitches • Brief brand executives and create FAQs for media interviews and events • Current Clients: Scotiabank, Nature Conservatory of Canada, Proximo Spirits Show less



rock-it promotions, inc.

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2016 - Apr 2018

  • Developed thoughtful creative and strategically plans for client campaigns and new business • Managed a team of 5-6 employees and a portfolio of 10+ clients • Developed media materials such as press releases, media alerts and creative pitches • Managed all client budgets and all day-to-day client liaison • Managed media training and Q&A’s for top executive interviews • Managed creative design/direction and execution for all client media events • Developed thoughtful creative and strategically plans for client campaigns and new business • Managed a team of 5-6 employees and a portfolio of 10+ clients • Developed media materials such as press releases, media alerts and creative pitches • Managed all client budgets and all day-to-day client liaison • Managed media training and Q&A’s for top executive interviews • Managed creative design/direction and execution for all client media events



L’OCCITANE Group

• Personal Care Product Manufacturing
• 700 & Above Employee

• Public Relations Manager

  • Jul 2015 - Oct 2016

  • Managed all brand communication in Canada, working closely with the US and European brand teams • Managed the brand’s Canadian Instagram channel • Worked closely with the marketing and product teams for new launches and seasonal events • Conceptualized and managed execution of all media events and assisted with consumer in-store events • Secured and accompanied top Canadian media on multiple press trips to France • Managed all brand communication in Canada, working closely with the US and European brand teams • Managed the brand’s Canadian Instagram channel • Worked closely with the marketing and product teams for new launches and seasonal events • Conceptualized and managed execution of all media events and assisted with consumer in-store events • Secured and accompanied top Canadian media on multiple press trips to France



NKPR

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Aug 2013 - Jul 2015

  • Assisted with all client communications including pitching and press release development • Assisted with budget management and day-to-day client liaison • Assisted and ultimately managed planning logistics for several client media events including our seasonal agency preview which showcased over 10 brands • Managed earned media press tours across Canada for Sears while also executing seasonal press kits (with on and off-figure photography) and press previews • Managed all sponsorship and public relations for the first-ever Canadian Arts & Fashion Awards • Interned full time from June - October 2012 Show less



ASC Public Relations

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Oct 2012 - Aug 2013



Humber College

• Canada
• Higher Education
• 700 & Above Employee

• Postgraduate Public Relations student

  • Sep 2011 - Apr 2012

  Humber has taught how to be a team player, while using creativity and thinking strategically. I have significant experience with PR writing, particularly news releases, media kits and communication plans. I have learned the importance of social media and event planning when engaging stakeholders and creating valuable two-way dialogue. Humber has taught how to be a team player, while using creativity and thinking strategically. I have significant experience with PR writing, particularly news releases, media kits and communication plans. I have learned the importance of social media and event planning when engaging stakeholders and creating valuable two-way dialogue.



FASHION Magazine

• Writing and Editing
• 100 - 200 Employee

• Fashion Editorial Intern

  • Jan 2011 - May 2011

  This internship provided me with a comprehensive understanding of both the fashion and publishing industries. I received, cataloged and returned all borrowed items to locations in Canada, U.S and Europe. I assisted with styling and organizing merchandise on photo shoots and wrote for the magazine's online blog. I was responsible for requesting tickets to Milan Fashion Week and creating a complete schedule for fashion director, Susie Sheffman. I also assisted the editorial department by checking facts, prices and other information necessary before publication and also transcribed interviews as needed. Show less



rosemarie umetsu inc

• Design Services
• 1 - 100 Employee

• Intern

  • Apr 2008 - Sep 2008

  Rosemarie Umetsu is a Canadian custom evening wear designer who regularly dresses celebrities for the Junos and other major Canadian events. As a intern, I helped to build strong relationships with the clients and aided with styling. I was also responsible for organizing and merchandising the store regularly. I gained valuable sewing experience, working with the seamstresses to cut patterns and tailor pieces. I volunteered during events at the studio and aided with preparation and tear-down. Show less