Experience

BLUEOCO

• United States
• Retail
• 1 - 100 Employee

• SENIOR MANAGER OF PRODUCT DEVELOPMENT & OPERATIONS

  • Mar 2020 - Present

• Product Development and Operations Management

  • Jun 2018 - Present

  BLUEOCO is the parent company of 11 brands. We have a relentless focus on growing sales for retailers by introducing NEW and INNOVATIVE products.Since our inception, we have launched over 1,000 products in retail stores and online. Our business has 5 distinct areas of focus:1) GECKOBRANDS: Geckobrands is a premium sporting goods brand that develops products for three specific reasons: to go IN WATER, AROUND WATER (rain and splashing), and EVERYWHERE YOU GO (bags that help you take the things you need to the places you love). 2) IMPULSE GROCERY: In August 2012 BLUEOCO began the development of the most comprehensive PREMIUM impulse merchandising program specifically designed for premium food retailers, partnered with ANC to provide the most efficient execution in retail.ANC / ACCELERATE is the EXCLUSIVE distributor in grocery stores for IMPULSE products merchandised in front of food, beer, wine, liquor, baby, pet, and HBC.​ACCELERATE and JACENT (our primary competitor) both merchandise products in front of food, other than that EVERYTHING is different. Our PRODUCTS, PLACEMENT, SERVICE, and VALUE drive EXTREME sales increases when retailers convert to the ACCELERATE program.3) IMPULSE LIQUOR: In 2017 we began expanding our IMPULSE products into liquor stores and providing our best in class products for this channel. We now have over 1,000 stores selling our products in front of BEER, WINE and SPIRITS.4) STRATEGIC LICENSES: We have over 50 products available in REALTREE including waterproof products, lifestyle bags, coolers, backpacks, and more. In 2020 we will launch products under the MARGARITAVILLE BRANDS including Island Reserve, Margaritaville, 5oclock Somewhere and Landshark.5) BRAND & PRODUCT DEVELOPMENT: Since 2013 we have created hundreds of products for retailers own brands. We partner with retailers on all aspects of product and brand development including trademarking, packaging and sourcing. We provide a comprehensive TURN-KEY solution.