Corinne Kerns Lowry
Chief Client Officer at Piro- Claim this Profile
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Bio
Jennifer Natuzzi
It’s rare that you meet someone as talented as Corinne! I’ve had the pleasure of working with her twice in my career. Once at Ogilvy, where she led the Account Management department and again at Piro where I reported directly to her. Corinne is one of the strongest people leaders I’ve worked with. She is far more than a manager, she is a coach and mentor. I was always particularly impressed by her ability to handle challenging situations in a way that made everyone involved feel valued and respected. Clients adore her, not only because she’s incredibly sharp and strategic, but she's also excellent at building trust and being able to really understand client’s needs. At the same time, she’s creatively-minded and very much valued by her agency team. Most importantly, she’s fun to be around and brings great energy to the room. I’d work with Corinne again in a heartbeat.
Jason Tarantino
Account leaders must be many things to many people: a business leader; a trusted advisor; a partner and collaborator to the strategist; a leader with a high-taste level for creative; an objective eye for the Creative team who offers clear feedback that elevates the game; and the work ethic to both keep up with projects, while steering the ship, and somehow still adding value every step of the way. Corinne embodies each of these qualities—a rare thing to be sure. Corinne is a leader and not just in name and title. She is a true business leader with a track record of success to businesses on both the agency and the client-side. She is an excellent manager who gains the respect of any team or co-worker. She is a deft handler of clients and earns their trust out of the gate. She is a strategic partner to me (in this case) and her counsel is always wise. She is a valuable contributor when it comes to creativity, offering clear feedback that is both pointed and clarifying. She has an appreciation for advertising and a passion for it. Her work ethic is incomparable. Plus, she’s a pleasure to work with, a human being who is tough on the work, but kind to the people who are creating it. I couldn’t recommend her more highly for a leadership position at any agency or client-side organization.
Jennifer Natuzzi
It’s rare that you meet someone as talented as Corinne! I’ve had the pleasure of working with her twice in my career. Once at Ogilvy, where she led the Account Management department and again at Piro where I reported directly to her. Corinne is one of the strongest people leaders I’ve worked with. She is far more than a manager, she is a coach and mentor. I was always particularly impressed by her ability to handle challenging situations in a way that made everyone involved feel valued and respected. Clients adore her, not only because she’s incredibly sharp and strategic, but she's also excellent at building trust and being able to really understand client’s needs. At the same time, she’s creatively-minded and very much valued by her agency team. Most importantly, she’s fun to be around and brings great energy to the room. I’d work with Corinne again in a heartbeat.
Jason Tarantino
Account leaders must be many things to many people: a business leader; a trusted advisor; a partner and collaborator to the strategist; a leader with a high-taste level for creative; an objective eye for the Creative team who offers clear feedback that elevates the game; and the work ethic to both keep up with projects, while steering the ship, and somehow still adding value every step of the way. Corinne embodies each of these qualities—a rare thing to be sure. Corinne is a leader and not just in name and title. She is a true business leader with a track record of success to businesses on both the agency and the client-side. She is an excellent manager who gains the respect of any team or co-worker. She is a deft handler of clients and earns their trust out of the gate. She is a strategic partner to me (in this case) and her counsel is always wise. She is a valuable contributor when it comes to creativity, offering clear feedback that is both pointed and clarifying. She has an appreciation for advertising and a passion for it. Her work ethic is incomparable. Plus, she’s a pleasure to work with, a human being who is tough on the work, but kind to the people who are creating it. I couldn’t recommend her more highly for a leadership position at any agency or client-side organization.
Jennifer Natuzzi
It’s rare that you meet someone as talented as Corinne! I’ve had the pleasure of working with her twice in my career. Once at Ogilvy, where she led the Account Management department and again at Piro where I reported directly to her. Corinne is one of the strongest people leaders I’ve worked with. She is far more than a manager, she is a coach and mentor. I was always particularly impressed by her ability to handle challenging situations in a way that made everyone involved feel valued and respected. Clients adore her, not only because she’s incredibly sharp and strategic, but she's also excellent at building trust and being able to really understand client’s needs. At the same time, she’s creatively-minded and very much valued by her agency team. Most importantly, she’s fun to be around and brings great energy to the room. I’d work with Corinne again in a heartbeat.
Jason Tarantino
Account leaders must be many things to many people: a business leader; a trusted advisor; a partner and collaborator to the strategist; a leader with a high-taste level for creative; an objective eye for the Creative team who offers clear feedback that elevates the game; and the work ethic to both keep up with projects, while steering the ship, and somehow still adding value every step of the way. Corinne embodies each of these qualities—a rare thing to be sure. Corinne is a leader and not just in name and title. She is a true business leader with a track record of success to businesses on both the agency and the client-side. She is an excellent manager who gains the respect of any team or co-worker. She is a deft handler of clients and earns their trust out of the gate. She is a strategic partner to me (in this case) and her counsel is always wise. She is a valuable contributor when it comes to creativity, offering clear feedback that is both pointed and clarifying. She has an appreciation for advertising and a passion for it. Her work ethic is incomparable. Plus, she’s a pleasure to work with, a human being who is tough on the work, but kind to the people who are creating it. I couldn’t recommend her more highly for a leadership position at any agency or client-side organization.
Jennifer Natuzzi
It’s rare that you meet someone as talented as Corinne! I’ve had the pleasure of working with her twice in my career. Once at Ogilvy, where she led the Account Management department and again at Piro where I reported directly to her. Corinne is one of the strongest people leaders I’ve worked with. She is far more than a manager, she is a coach and mentor. I was always particularly impressed by her ability to handle challenging situations in a way that made everyone involved feel valued and respected. Clients adore her, not only because she’s incredibly sharp and strategic, but she's also excellent at building trust and being able to really understand client’s needs. At the same time, she’s creatively-minded and very much valued by her agency team. Most importantly, she’s fun to be around and brings great energy to the room. I’d work with Corinne again in a heartbeat.
Jason Tarantino
Account leaders must be many things to many people: a business leader; a trusted advisor; a partner and collaborator to the strategist; a leader with a high-taste level for creative; an objective eye for the Creative team who offers clear feedback that elevates the game; and the work ethic to both keep up with projects, while steering the ship, and somehow still adding value every step of the way. Corinne embodies each of these qualities—a rare thing to be sure. Corinne is a leader and not just in name and title. She is a true business leader with a track record of success to businesses on both the agency and the client-side. She is an excellent manager who gains the respect of any team or co-worker. She is a deft handler of clients and earns their trust out of the gate. She is a strategic partner to me (in this case) and her counsel is always wise. She is a valuable contributor when it comes to creativity, offering clear feedback that is both pointed and clarifying. She has an appreciation for advertising and a passion for it. Her work ethic is incomparable. Plus, she’s a pleasure to work with, a human being who is tough on the work, but kind to the people who are creating it. I couldn’t recommend her more highly for a leadership position at any agency or client-side organization.
Experience
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Piro
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United States
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Advertising Services
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1 - 100 Employee
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Chief Client Officer
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Dec 2020 - Present
Lead and manage an independent, creative boutique agency with responsibilities including client experience, culture, employee management, business development, operations and P&L financial management. Brands: Ferrero (Butterfinger, CRUNCH, 100 Grand and Baby Ruth), Weight Watchers, Morgan Stanley, E*TRADE, Kimberly-Clark, Baby Einstein, Gem Shopping, Hats.com, Viant, Sports Performance Lab, Silversea Cruises, Invest Puerto Rico, Lauder Impact Initiative, Yeshiva University, among others. Piro is a boutique advertising agency, production house and entertainment studio all in one. Using storytelling to generate consumer engagement, Piro delivers stories that move you to feel, understand, share, and buy—helping brands deliver meaningful results. Creatively led, strategically grounded, and executed with impeccable craft, Piro has the capability to deliver everything from TV shows to Advertising and IP development to Activations and everything in between. Show less
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Woman Corp
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United States
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Non-profit Organizations
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1 - 100 Employee
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Member
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Jan 2023 - Present
A company founded on the disturbing fact that the American government protects corporations' rights more than women’s rights. A company founded on the disturbing fact that the American government protects corporations' rights more than women’s rights.
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Toptal
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Software Development
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700 & Above Employee
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Vice President, Brand & Content Marketing
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2018 - Sep 2020
Toptal is a network of the world's top talent in business, design, and technology that enables companies to scale their teams, on demand. Corinne built a world-class brand marketing organization (including an in-house creative agency) and was part of the executive leadership team that achieved outstanding business success: $200+ million in annual revenue and 40% YoY growth. She led a team of 40+ global remote workers, including brand management, strategy, creative, production, social, events, publications, analytics, operations, communications and community management. She was responsible for B2C and B2B global marketing strategies, advertising campaigns, performance and lead generation campaigns, events, product marketing and content initiatives. She also supported the entire organization, including Growth, Enterprise and SMB Sales, Business and Talent Operations, Product, Technology and People to drive brand awareness, deliver business growth and generate leads through cutting-edge marketing initiatives. Show less
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Senior Partner, Managing Director & Joint Head of Client Sevices
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2004 - 2018
As a Senior Partner, Managing Director at Ogilvy & Mather, Corinne managed a global portfolio and helped drive the growth of top brands, including IBM, Lenovo, Motorola, Coca-Cola, Coke Zero, vitaminwater, Time Warner Cable, Weight Watchers, BlackRock, and iShares. As the Joint Head of Client Services for Ogilvy & Mather NY, she was responsible for an account management department of 100+ employees focusing on people (training, career advancement, resource management) and culture. Senior Partner, Managing Director: 2014-2018 Joint Head of Client Services: 2015-2017 Senior Partner, Executive Group Director: 2010-2014 Partner, Worldwide Marketing Director: 2008-2010 Partner, Management Supervisor: 2006-2008 Worldwide Account Supervisor: 2004-2006 Show less
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Time Warner Cable
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Telecommunications
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700 & Above Employee
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Vice President, Digital Marketing & Social Media
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2010 - 2011
Led all digital initiatives for the Marketing Communications team, including the corporate website, mobile applications, content marketing, social media, and online advertising initiatives. Corinne was also the agency partner for MarCom from 2007-2012 and 2014-2016, focusing on Brand, Digital, Product, Acquisition, and Partnership strategies and initiatives. Developed the company-wide social strategy, social guidelines, content calendar, and governance processes for Marketing, PR, and Care. Collaborated with Product Marketing to create and launch the industry’s first cable TV mobile app, which increased retention of customers, drove a 52% lift in premium subscribers and improved social sentiment by 11%. Partnered with Brand, Advertising, Partnerships, and Events teams to leverage digital and social platforms within our integrated campaigns and brand experiences to improve the customer experience at every touchpoint. Managed agency and external partners to ensure on-time, on-budget quality delivery of campaigns and assets. Show less
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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2000 - 2004
Corinne advanced to an Account Supervisor in her time at Draft (now FCB). She had the pleasure of working with amazing brands like Hewlett Packard, Compaq Computers, Verizon Wireless, Showtime, Johnson & Johnson, L'Oreal, Microsoft, Johnnie Walker, Bank of America, and Birch Services, to drive business and marketing objectives. Account Supervisor: 2004 Senior Account Executive: 2003 Account Executive: 2001-2002 Assistant Account Executive: 2000-2001 Corinne advanced to an Account Supervisor in her time at Draft (now FCB). She had the pleasure of working with amazing brands like Hewlett Packard, Compaq Computers, Verizon Wireless, Showtime, Johnson & Johnson, L'Oreal, Microsoft, Johnnie Walker, Bank of America, and Birch Services, to drive business and marketing objectives. Account Supervisor: 2004 Senior Account Executive: 2003 Account Executive: 2001-2002 Assistant Account Executive: 2000-2001
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Bank of America
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United States
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Banking
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700 & Above Employee
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Officer, Project Manager
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1997 - 2000
As an Officer, Project Manager at NationsBank and then Bank of America, Corinne was the project lead responsible for partnering with Product, Technology, and Operations teams to ensure successful implementation of acquisition projects. As an Officer, Project Manager at NationsBank and then Bank of America, Corinne was the project lead responsible for partnering with Product, Technology, and Operations teams to ensure successful implementation of acquisition projects.
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Community
