Community Outreach Coordinator

• Nov 2019 - Present

Food Influencer

• Feb 2019 - Present

• Founded a food Instagram account focused on the best dishes and drinks in Central PA for under $15• Developed relationships and partnered with over 50 restaurants to promote popular menu items and specials• Collaborated with local events such as Harrisburg Beer Week, Harrisburg Restaurant Week, 3rd in the Burg, Revelry, and more• Featured on larger accounts such as @pennlive, @pa.eats, @explorehbg, visit_hersheyharrisburg, and @broadstreetmarket• Hosted giveaways, attended weekly blogger events, and monitored conversations like mentions and comments in real-time• Experienced in analyzing metrics, identifying trends, and optimizing performance

Research Analyst

• Oct 2018 - Aug 2019

• Managed digital marketing capabilities through social media to engage with clients and prospects• Developed internal and client-facing social media copy• Analyzed social media campaigns/programs to improve content and performance• Lead the collaboration between digital, creative, and production teams to develop social media strategy• Partnered with clients to define business goals through stakeholder kick-offs, discovery sessions, and ideation • Supported qualitative studies by conducting contextual and in-depth interviews, as well as developing interview guides• Developed customer journey maps, competitive landscapes, and designed surveys based off of field research • Designed analytical presentations to present research results to clients and executive leadership• Prepared and submitted proposals for prospects while recording activity and tracking results

Content Writer

• Dec 2017 - Jan 2019

• Authored blogs, articles, and whitepapers for client and internal marketing initiatives• Organized a reference library of client materials and their competitors' marketing efforts• Maintained a reference library of client materials and client competitors’ marketing and advertising efforts• Researched client products, image, and competition to ensure accurate copy• Supported the development of proposals and created PowerPoint sales presentations• Updated and maintained the website and blog using WordPress• Proofread and edit client proposals to ensure proper grammar and spelling

Graduate Research Intern

• Jun 2018 - Oct 2018

• Provide hands-on assistance in all phases of project development, planning, implementation, and review• Evaluate, contract, coordinate and manage the recruitment process on continuous project-by-project basis• Perform vetting calls for each potential respondent to ensure the candidate qualifies for the study• Analyze research results and develop insightful research reports based on the analysis• Prepare event budgets and track and prioritize event expenses• Create presentations using advanced features in PowerPoint, Word, and Excel• Assist team at innovation events and workshops

Marketing Content and Research Intern

• May 2017 - Dec 2017

• Developed original content for published articles in CSA and Retail Dive magazine• Wrote technical blog posts, articles, whitepapers, and case studies to showcase the Listrak Platform• Wrote public relations materials for press releases and kits, e-blasts, webinars, feature articles, and trend stories• Collaborated with internal teams to develop marketing collateral, email campaigns, thought leadership, and other materials• Assisted in the development and coordination of marketing programs, trade shows, and events• Monitored an inbox receiving messages during the 2016 holiday season from 500 retailers • Organized the data from the inbox in an excel spreadsheet to look for industry trends • Researched over 500 brands to understand how SMS is being used in the retail industry• Assisted in the creation of Listrak's SMS State of the Industry Report• Studied the internal marketing attribution for each closed sale using SalesForce• Researched every touch point the client came in contact with before closing the sale• Analyzed the different channels to find which was the most effective and ineffective• Created an internal style guide to maintain a consistent brand voice across all channels

Student Outreach Ambassador

• Jan 2016 - Apr 2017

• Build relationships with alumni and deliver a memorable customer service experience• Deliver a branded marketing pitch to acquire new donors and upsell/retain previous donors• Document and update customer records based on interactions• Preserve confidentiality of information

Social Media Marketing Intern

• Apr 2016 - Dec 2016

• Developed a monthly content calendar across all social media channels• Created and implemented social media campaigns• Tracked and measured success of social media initiatives by using reporting and analytics• Provided bi-weekly reporting via HootSuite• Designed monthly eNewsletter using Mailchimp• Wrote weekly blogs using WordPress• Created infographics using Piktochart• Assisted with client work using Photoshop and InDesign

Marketing Intern

• May 2016 - Aug 2016

• Assisted in the execution of marketing strategies for each client • Observed interaction between client and Account Manager• Researched qualified leads to senior sales consultants• Assisted the manager with any day-to-day support• Created PowerPoint presentations and offered new ideas• Maintained an Excel spreadsheet with client data

Social Media and Marketing Intern

• Feb 2016 - May 2016

• Developed a marketing plan using social media to help attract volunteers• Assisted in event planning through sponsorship outreach and promotions• Helped with meeting agendas and marketing project plans• Monitored timeline and budget for each project