Experience

Liberty Mutual Insurance

• United States
• Insurance
• 700 & Above Employee

• Senior Marketing Manager

  • Nov 2019 - Present

  Develop, implement, and support social media enablement for the Field Operations channel. Manage local SEO program at the office and agent level, ensuring online visibility and expanding digital footprints. Oversee integrated plans and programs to drive digital adoption and engagement, supporting new business growth.



New England Conservatory of Music

• United States
• Higher Education
• 200 - 300 Employee

• Director of Digital Marketing

  • May 2018 - Nov 2019

  Greater Boston Area Managed strategy, implementation, and execution across digital media, including social media channels, digital advertising platforms, email marketing, and website content. Supervised digital team, including two video producers and a marketing coordinator. Developed and implemented strategic digital communications strategy across all digital channels, with goal to increase audience awareness, engagement, and loyalty.



Museum of Science, Boston

• Education

• Manager, Content Marketing and Social Media

  • Aug 2016 - May 2018

  Supervised strategic content marketing programs and partnerships including Museum social media platforms, sponsored content placements, vendor relationships, and community partnerships. Managed dedicated budget for social media that delivered against a holistic media and communications plan. Developed and managed daily activities of Content Marketing staff including optimization of workflows, creation of content calendars, and establishing encouraging the fulfillment of professional goals… Show more Supervised strategic content marketing programs and partnerships including Museum social media platforms, sponsored content placements, vendor relationships, and community partnerships. Managed dedicated budget for social media that delivered against a holistic media and communications plan. Developed and managed daily activities of Content Marketing staff including optimization of workflows, creation of content calendars, and establishing encouraging the fulfillment of professional goals. Created paid social media campaigns to increase following, engagement, link clicks, and engagements.

• Digital Marketing Specialist

  • Jan 2013 - Aug 2016

  Created written and visual content for digital marketing properties including web, social, and email. Collaborated with departments across the Museum to harvest engaging and useful information for social media content. Served as strategist for social media accounts, including Facebook, Instagram, Twitter, and Snapchat. Provided research and analytical support for the Marketing division. Oversaw content placement and promotion on Museum's website and managed the Museum’s Google Analytics account. Show more Created written and visual content for digital marketing properties including web, social, and email. Collaborated with departments across the Museum to harvest engaging and useful information for social media content. Served as strategist for social media accounts, including Facebook, Instagram, Twitter, and Snapchat. Provided research and analytical support for the Marketing division. Oversaw content placement and promotion on Museum's website and managed the Museum’s Google Analytics account.

• Marketing Coordinator

  • May 2012 - Jan 2013

  Boston, MA Collected and disseminated marketing assets throughout the Museum for new exhibits, IMAX films, or Planetarium shows. Served as the primary liaison between Museum and advertising agency Allen & Gerritsen. Oversaw and contributed writing to Museum’s email marketing campaigns. Maintained promotional partnerships with area radio stations. Planned annual College Night event where area university students received free admission to Exhibit Halls.