Corina-Maria Scheianu
Chief Digital Officer (CDO) at Digital Star- Claim this Profile
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Bio
Andreea Oancea
Corina is simply impressive. From her ability to handle multiple projects at the same time to dealing with the toughest clients while also getting people on board with ideas, she always manages to do the best with what we have. She is calm, patient and always supportive. She knows how to motivate a team and to turn colleagues into friends. While her knowledge is very broad, she takes every opportunity to share it with anyone interested. She is very passionate about what she does and you can see that in everything she puts forward.
Matei Psatta
Corina is one of the most dedicated and multi-talented professionals I've had the opportunity to work with. In our time together at Leo Burnett, she was able to easily and efficiently juggle multiple accounts with outstanding results by quickly understanding the digital marketing needs of each client. Corina has both the analytical skills to provide insights on complex campaigns, as well as a natural understanding of the digital ecosystem that can provide said campaigns with angles that data could never point out.
Andreea Oancea
Corina is simply impressive. From her ability to handle multiple projects at the same time to dealing with the toughest clients while also getting people on board with ideas, she always manages to do the best with what we have. She is calm, patient and always supportive. She knows how to motivate a team and to turn colleagues into friends. While her knowledge is very broad, she takes every opportunity to share it with anyone interested. She is very passionate about what she does and you can see that in everything she puts forward.
Matei Psatta
Corina is one of the most dedicated and multi-talented professionals I've had the opportunity to work with. In our time together at Leo Burnett, she was able to easily and efficiently juggle multiple accounts with outstanding results by quickly understanding the digital marketing needs of each client. Corina has both the analytical skills to provide insights on complex campaigns, as well as a natural understanding of the digital ecosystem that can provide said campaigns with angles that data could never point out.
Andreea Oancea
Corina is simply impressive. From her ability to handle multiple projects at the same time to dealing with the toughest clients while also getting people on board with ideas, she always manages to do the best with what we have. She is calm, patient and always supportive. She knows how to motivate a team and to turn colleagues into friends. While her knowledge is very broad, she takes every opportunity to share it with anyone interested. She is very passionate about what she does and you can see that in everything she puts forward.
Matei Psatta
Corina is one of the most dedicated and multi-talented professionals I've had the opportunity to work with. In our time together at Leo Burnett, she was able to easily and efficiently juggle multiple accounts with outstanding results by quickly understanding the digital marketing needs of each client. Corina has both the analytical skills to provide insights on complex campaigns, as well as a natural understanding of the digital ecosystem that can provide said campaigns with angles that data could never point out.
Andreea Oancea
Corina is simply impressive. From her ability to handle multiple projects at the same time to dealing with the toughest clients while also getting people on board with ideas, she always manages to do the best with what we have. She is calm, patient and always supportive. She knows how to motivate a team and to turn colleagues into friends. While her knowledge is very broad, she takes every opportunity to share it with anyone interested. She is very passionate about what she does and you can see that in everything she puts forward.
Matei Psatta
Corina is one of the most dedicated and multi-talented professionals I've had the opportunity to work with. In our time together at Leo Burnett, she was able to easily and efficiently juggle multiple accounts with outstanding results by quickly understanding the digital marketing needs of each client. Corina has both the analytical skills to provide insights on complex campaigns, as well as a natural understanding of the digital ecosystem that can provide said campaigns with angles that data could never point out.
Credentials
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Certificate in Leadership Principles
Harvard Business School OnlineDec, 2022- Nov, 2024
Experience
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Digital Star
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Romania
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Advertising Services
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1 - 100 Employee
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Chief Digital Officer (CDO)
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Jun 2022 - Present
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Digital Manager
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Mar 2021 - Jun 2022
Currently managing a team of 18 (13 full time, 5 part time) in order to get the best results for our clients - in terms of Digital Campaigns, Media, Social Media Strategy/ Reporting & Content and Community Management).(several/ ex) clients:- H&M- HBO - Scandia Food- Unilever (Dove Men+Care)- Ficosota (Savex, Maretti, TeoBebe, Pufies)- LOreal (Garnier)- Milka- Angelini (Acutil)- JDE (Tassimo, Jacobs)- A&D Pharma (Dr Hart)- Lenovo (Lenovo, Motorola)- Kaspersky Lab- UNIQA Insurances- Intesa SanPaolo Bank- Macromex (Corso, Philadelphia)- REWE Group (XXL Mega Discount, Penny Market)- Fashion House Outlet Centre- Philips (Domestic Appliances, Healthcare, Sarco, AVENT)- UNSAR (Asiguropedia)- Ownzones Romania- MedLife- NESTLE (Lion, KitKat, Cereale, Fitness, OptiFibre, JOE, Smarties, Nescafe, Dolce Gusto, Starbucks at Home, Nestle Professional)- EwoPharma (Revalid, Protectis)- NN Insurances- URSUS (Ciucaș, Ursus Breweries, Despre alcool)- CrisTim (Cristim, Mugura)- GlaxoSmithKline (Corega, Sensodyne, Centrum, Advil, Parodontax, Voltaren, Panadol, Theraflu, Parasinus, Gsk Health Partner - global accounts)- BMW (bmw, mini)- Hochland- Carmistin (Puiul Vegetarian)- Cargus- Muller- Henkel (home cleaning)- DeLonghi Group (Kenwood, DeLonghi)- OMV Show less
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Head of social media
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Nov 2018 - Mar 2021
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Social Media Manager
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Nov 2015 - Oct 2018
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GMP+WEBSTYLER
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Romania
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Sep 2014 - Dec 2015
Clients: Mondelez, TELEKOM, Volkswagen, Vier Pfoten, Vitantis Mall, Arctic, Garanti Bank, Edusa.ro (e-learning tool) Achievements: Involved in the process of rebranding of a telecom company & the launch of Telekom Romania; Improved the online media plan, coordinating several national campaigns for well-known brands. Prizes: Golden Drum in PR (2015); Gold FIBRA (2016) for "Misspelling on Sale" campaign. Promoting the clients image; Collaboration with PR agencies; Enhance the online presence to promote the brand, offers and activities; Create and develop relevant content to build a lasting relationship through online communities; Implement a strong online discipline to manage reputation and drive social media engagement; Act as the advocate of social media across all channels. Define and track KPIs for our global social media strategy against our competitors and align with our marketing objectives; Manage insight and analytics tools to monitor brand perception by marketplace. Show less
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Leo Burnett Bucharest
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Romania
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Mar 2013 - Aug 2014
Simultaneous management of Social Media handles for multiple clients (15+) - as well as developing content and strategies for each individual account. Campaigns: - 4inmasina (launch) - http://www.4inmasina.ro/ Prize: INTERNETICS 2013 - Bronze - Category: WEBSITES, MICRO SITES AND BLOGS PROMOTING BRANDS, category: Others - #cursainPraga (Staropramen) - http://apps.facebook.com/cursainpraga/ - First Romanian campaign with Facebook Reach Block - Zilele Prieteniei Bergenbier 2013, 2014 (national music fest) - Friendship Cup Bergenbier 2014 (football competition) Prize: INTERNETICS 2014, Category: FULL DIGITAL CAMPAIGN, Section: FMCG- Drinks - Transformation Event by ABSOLUT (online teasing campaign) & Next Frame (teasing and contest) - ABSOLUT Vodka Clients: - Molson Coors (Staropramen, Bergenbier) - Pernod Ricard (ABSOLUT Vodka, Olmeca Tequila, Chivas Regal, Ballantine's, Jameson, Jacob's Creek, Havana Club) - BRD Groupe Societe Generale (BRD, BRD Student) - HP - Intersnack (Chio Romania, Chio Xtreme) - Art Safari - Indesit - AXA Life Insurances - P&G Show less
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Metropotam
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Romania
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Technology, Information and Internet
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1 - 100 Employee
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PR & Social Media Specialist
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Jul 2008 - Mar 2013
Building PR and marketing strategies; Building relationships with the media; Writing Press Releases; Built a new team of Sales and PR for Metropotam Group (20 new members); Analysing and researching for national and international projects and monitored complex and vast campaigns, issuing detailed reports that proved the project's efficiency; Serving as client service manager, overseeing and maintaining strategic partnerships; Improved reports with stakeholders. Event Planner (for four consecutive years) for RoBlogFest – the most significant Romanian Festival for online media - that involved over 5000 guests on each edition and for MusicFest of Bucharest PREVIOUS; Creating sponsorship opportunities: selecting B2C and B2B events to participate as partners, according to shared values, goals and key audience; Responsible for media partnerships between events organisers and Metropotam.ro Show less
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Ethos
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Bucharest, Romania
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Organizer of Olimpiadele Comunicarii (Volunteer)
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May 2008 - May 2009
Responsible (for 2 years) with: writing press releases, contacting VIPs, partnerships. Responsible (for 2 years) with: writing press releases, contacting VIPs, partnerships.
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Emagic Romania
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Bucharest
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Volunteer
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2007 - 2009
- B'estFest (Music Festival - 2007, 2008, 2009) - Responsible for the sponsors' and VIP Areas (VIP Concierge) - Madona (Concert Venue - 2009) - Responsible for Golden Circle - B'estFest (Music Festival - 2007, 2008, 2009) - Responsible for the sponsors' and VIP Areas (VIP Concierge) - Madona (Concert Venue - 2009) - Responsible for Golden Circle
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Education
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2007 - 2010
University of Bucharest
Public Relations and Communications -
2010 - 2012
University of Bucharest - Journalism and Mass Communications Faculty
Master's degree, Communication Campaigns in PR and Advertising -
2022 - 2022
Harvard Business School Online
Certificate in Leadership Principles, Complete -
2023 - 2023
Harvard Business School Online
Certificate in Organizational Leadership, Complete
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