Experience

MASA MTS

• Digital Marketing Manager

  • May 2022 - Present

  - Oversee and manage paid social campaign in partnership with agency - Assist with planning and execution of all web, search, email and display advertising campaigns - Oversee and optimize organic social media planning and execution - Oversee and execute landing page development to drive consumer conversion - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) - Document and optimize processes to help the marketing team and the company scale - Connect digital platforms with each other for seamless reporting via Zapier and/or webhooks. - Contribute to marketing effectiveness by identifying short-term and long- range issues that must be addressed - Identify critical conversion points and drop off points to optimize user funnels - Find gaps in marketing processes and develop creative or simple solutions to complex problems - Hold the marketing team accountable to process implementation - Monitor campaign budgets - Ensure creative content adheres to company brand standards Show less



58 Clicks

• United States
• Marketing Services
• 1 - 100 Employee

• Project Manager

  • Mar 2016 - May 2022

  - Create, manage, and maintain digital marketing for several different companies including but not limited to: marketing strategy, email marketing, and paid media. - Increased sales of all managed accounts over 30% from the last year. - Continual work with clients via weekly meetings, reports, and organization of internal teams in order to execute joint ideas. - Maintain and continually provide content creation for the development and ensured progression for the brands. Such tasks include design for online stores, email marketing, ads, etc. - Build and manage a team of 10+, comprised of graphic designers, ads specialists, web developers, and account managers. Analyzing tangible KPIs to meet goals and ensure execution of all designs, assets, campaigns, and developments aligned with each of the brand’s vision. - Serve as the direct point of contact between the agency and the client. Responsible of understanding and taking care of client's needs. Show less



HBO La

• Social Media Manager

  • Jun 2015 - Aug 2015

  - Created content for the company's social media accounts. - Developed social media strategy templates for Twitter, Instagram, Facebook and Youtube. - Took detailed meeting minutes, prepared meeting rooms and compiled paperwork to support department. - Created content for the company's social media accounts. - Developed social media strategy templates for Twitter, Instagram, Facebook and Youtube. - Took detailed meeting minutes, prepared meeting rooms and compiled paperwork to support department.



La Naciente

• Spain
• Real Estate

• Administrator and Coordinator

  • Apr 2010 - Jun 2015

  - In charge of inscriptions, payments and staff. - Participated in group meetings to develop weekly plans and reported feedback of the effectiveness of past activities - Coordinated and supervised recreational activities for (40+) children that allowed the creation of an entertaining and safe atmosphere - In charge of inscriptions, payments and staff. - Participated in group meetings to develop weekly plans and reported feedback of the effectiveness of past activities - Coordinated and supervised recreational activities for (40+) children that allowed the creation of an entertaining and safe atmosphere