Experience

Play Illinois, Park & Playground Solutions

• United States
• Recreational Facilities
• 1 - 100 Employee

• Senior Project Manager

  • Mar 2017 - Present

  • Work closely with current customer base to ensure their playscape visions flow from inception to completion• Collaborate with several manufacturing partners and existing customers to determine the safest and most cost-effective playground replacements and repairs meeting industry safety standards• Prepare and execute customized marketing efforts through email, digital and social media campaigns• Educate PIL team and customers on new products, enhanced existing products, promotions and revenue milestones• Responsible for client communication, problem resolution and ordering• Withhold parameters of budget and billing remediation• Attend annual sales meetings, webinars, regional trade shows



UNFI

• United States
• Food and Beverage Services
• 700 & Above Employee

• National Event Planner

  • Jan 2008 - Jul 2015

  • Visited sites and determined where corporate events and tradeshows would be held • Executed all UNFI tradeshows elements, including (but not limited to) registrations, revenue, table assignments, technical assistance, reporting• Created additional revenue streams by establishing marketing and sponsorship opportunities• Increased exhibitor attendance by 50% after establishing table sharing• Managed show set up, on-site registrations, troubleshooting and tear down• Maintained budgets, P&L and billing for all corporate events• Managed relationships with brokers, third-party vendors, venue sales team, food banks• Spearheaded weekly meetings with Sales, Purchasing and Leadership Teams • Worked closely with several internal departments (IT, Legal, Accounting, Purchasing, Design) to create all event related collateral • Negotiated and executed contracts UNFI - Marketing & Consumer Relations Manager: 01/2008 – 05/2009• Created and maintained a database of all consumer issues and feedback resulting in a better overall consumer experience and products’ enhancements• Resolved all consumer related issues in a timely manner, exceeding expectations• Worked with Brand Managers on package design, website, product enhancements and sales collateral



Fairfield Farm Kitchens

• Food and Beverage Services
• 1 - 100 Employee

• Marketing and Consumer Relations Manager

  • Jan 2006 - Jan 2008

  • Resolved all consumer related issues in a manner which at a minimum met, but mostly exceeded expectations• Created and maintained a database of all consumer issues and feedback which was used to provide better overall consumer experiences and product enhancements• Managed company website by creating new and exciting pages, new product roll out, updating retailer database, consumer testimonials and overall content• Participated in developing and tracking the annual Marketing plan within advertising, tradeshow marketing, couponing, marketing materials, packaging and collateral• Worked closely with Director of Purchasing regarding Brand Management, package design, product enhancements and all marketing materials• Chaired weekly meetings to educate the internal Leadership and Sales Teams, as well as brokers, on utilizing new and existing marketing collateral, brand enhancements, consumer feedback and our overall message of consistency• Supported and maintained strong relationships with all outside partners, including outsourced marketing initiatives, Public Relations, web hosting, printing, media contacts, etc…• Managed media presentations and interviews, industry meetings/seminars and executed all aspects of trade show participation, execution and lead follow up



The Market Dynamics Group, LLC

• Food and Beverage Services

• Business Coordinator

  • May 2002 - Dec 2005

  • Oversaw operations for General Mills’ (GM) multi-million dollar food service accounts• Single-handedly responsible for analyzing and tracking marketing budgets for major stocking distributors• Responsible for timely disbursements of funds• Worked closely with GM regional management team to educate MDG sales staff and stocking distributors on new product roll out, promotions, individual performance and overall manufacturer achievement• Managed all GM processes and procedures, including troubleshooting and training MDG staff on entire GM line (Pillsbury, Betty Crocker, Old El Paso, Gold Medal)• Participated in industry trade shows to enhance client products' awareness and heighten sales • Recipient of “Rookie of the Year” award for outstanding success within 4 months of employment



Cambridge Focus

• United States
• Market Research
• 1 - 100 Employee

• Project Manager / Office Manager

  • Oct 1998 - Apr 2002

  • Consulted with clients to develop specifications of research projects• Developed questionnaires to isolate the identity of the sample being researched• Oversaw demographic profiles for specific market client raging from medical research to chocolate and footwear preferences• Analyzed project progress reports• Established procedures and systems to assure client satisfaction - produced video library, managed client logistics, tracked and paid all participants, provided comprehensive report of participant demographics• Hired, trained and supervised front-of-house hospitality staff• Managed office supplies and inventory, replenishing as necessary