Corianne Goldstein
Customer Marketing Manager at Visual Lease- Claim this Profile
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Bio
Credentials
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Developing Your Emotional Intelligence
LinkedInMay, 2019- Nov, 2024 -
Leading with Emotional Intelligence
LinkedInMay, 2019- Nov, 2024 -
GreenFig Advocate Marketing Certification
GreenFigJan, 2018- Nov, 2024 -
Influitive AdvocateHub Technology Certification
InfluitiveJan, 2018- Nov, 2024
Experience
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Visual Lease
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United States
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Software Development
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100 - 200 Employee
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Customer Marketing Manager
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Jun 2021 - Present
Product Marketing: Responsible for product launches, major platform updates and release communications. Oversaw two net-new product launches and the rollout of Visual Lease’s new user experience in 2022. PMM responsibilities include working closely with product teams on budgeting, project planning and milestones, cross-departmental collaboration and leading accountability task forces. Customer Marketing: Oversees large projects include establishing standardized communications, launching automated nurture programs, managing multi-channel growth campaigns with full-scale reporting, and creating customer-focused content like ebooks, newsletters and adoption webinars. Responsible for creating and nurturing customer advocates to spur testimonials such as case studies, video testimonials, conference appearances, review site entries, etc. Enablement: Built reliable enablement for customer-facing teams by initiating reliable communication channels and enablement materials for Account Management, Customer Success, Implementation, Professional Services and technical support teams, tailored to each team’s needs, to ensure messaging was consistent and teams were educated on key initiatives. Event Planning: Managing customer event series - in five cities cross-country - for full day adoption & retention events, as well as a large-scale Customer Advisory Board executive level meeting, handling end-to-end project planning from budgeting to location booking to travel planning, agenda setting and onsite execution. Show less
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iCIMS
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United States
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Software Development
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700 & Above Employee
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Senior Customer Advocacy Specialist
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Mar 2020 - May 2021
Responsible for all things customer engagement - including strategic advocacy efforts, large-scale advocacy programs, iCIMS' Voice of the Customer initiatives, curating the annual customer retention event series, etc.
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Advocacy Associate II
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Jan 2016 - Mar 2020
Responsible for working with our customers to maximize their partnership with iCIMS and share their success stories across a multitude of platforms. That work includes:• Coordinating advocacy opportunities, such as case studies, video testimonials, conference speaking engagements, etc. and nurturing customers through the completion of those projects.• Managing customer programs such as our formal iCARE Advocates program (600 members) and our Product Experience Panel (600 members) and encouraging engagement in those programs.• Serving as the admin & strategist for iCIMS online customer Community, an outlet for our customers to share best practices, solve each other's problems and share success stories. • Owning the strategy and vision for our Voice of the Customer program, including deploying NPS to our customers, along with other lifecycle surveys and overseeing how the business operationalizes thematic feedback from our customers. Show less
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Customer Marketing Coordinator
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Jan 2015 - Jan 2016
A member of iCIMS' customer marketing team, which is focused on marketing to the company's existing customers. I create content for promotional & educational email campaigns with a focus on hitting monthly lead generation goals. I also am working on several projects to enhance the customer experience, including an overhaul of the customer care site and the creation of a customer community.
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The Journal of Commerce
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Newark, New Jersey
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Associate Editor, JOC.com
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May 2014 - Jan 2015
Data-driven journalism concentrating on shipping rates, volume and trending data in the commerce and logistics sector. I also specialize in African trade, and manage the JOC.com Twitter account with updates throughout the day. Responsible for up to four stories a day to publish on the web. Data-driven journalism concentrating on shipping rates, volume and trending data in the commerce and logistics sector. I also specialize in African trade, and manage the JOC.com Twitter account with updates throughout the day. Responsible for up to four stories a day to publish on the web.
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AGS Productions/CBMedia
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Western Kentucky
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Marketing Specialist
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Jun 2012 - Jun 2014
Works with social media, along with newspapers, radio, niche websites and television stations to promote and market various projects within the AGS Productions catalog. Duties include production photography, writing and disseminating press releases, design of promotional posters and organizing marketing deliverables for sale. Most recently promoted to head the marketing of "The Dooms Chapel Horror." Works with social media, along with newspapers, radio, niche websites and television stations to promote and market various projects within the AGS Productions catalog. Duties include production photography, writing and disseminating press releases, design of promotional posters and organizing marketing deliverables for sale. Most recently promoted to head the marketing of "The Dooms Chapel Horror."
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The Paducah Sun
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Newspaper Publishing
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1 - 100 Employee
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Reporter
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Jan 2011 - May 2014
Started as an A&E reporter, transitioning to cover city, government and crime. Also ran the Sun's Facebook and Twitter pages to produce engaging content for readers to respond to. Gained experience as a photographer taking quality pictures, working in the one-man band philosophy. Won six Kentucky Press Association awards for excellence in 2013 (four photography nods, two writing wins). I also own all of my own equipment, including a DSLR with HD video. Started as an A&E reporter, transitioning to cover city, government and crime. Also ran the Sun's Facebook and Twitter pages to produce engaging content for readers to respond to. Gained experience as a photographer taking quality pictures, working in the one-man band philosophy. Won six Kentucky Press Association awards for excellence in 2013 (four photography nods, two writing wins). I also own all of my own equipment, including a DSLR with HD video.
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Web Intern
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Jan 2010 - Dec 2011
Cared for the CSN Philly website, entering content and updating scores and statistics. I also wrote content and helped to integrate that content onto Facebook and Twitter. Cared for the CSN Philly website, entering content and updating scores and statistics. I also wrote content and helped to integrate that content onto Facebook and Twitter.
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Lowe's Companies, Inc.
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United States
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Retail
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700 & Above Employee
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Sales
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Jan 2010 - Dec 2010
Worked with customers to sell blinds and paint on a commission basis. Worked with customers to sell blinds and paint on a commission basis.
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Education
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2006 - 2010
Rowan University
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs
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