Experience

Public Label

• United States
• Advertising Services
• 1 - 100 Employee

• National Field Director

  • Jan 2023 - Present

• National Field Supervisor

  • Jun 2022 - Jan 2023

  Overseeing Moet-Hennessy activations in all regions with respect to:• Staff recruitment and training• Allocation and distributor mgmt.• Segmentation • Campaign strategy & design• Asset management• Execution• Recapping and reporting• SOW development

• Senior West Region Manager

  • Jan 2022 - Jun 2022

  • Overseeing Moet Hennessy experiential activity in core California market• Responsible for the overall management of aforementioned markets’ XM project• Fully understanding the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals.• Assuring resources are marshaled and effectively applied to the field• Fostering strong relationships built on trust with both the client and internal teams.• Aiding in the development of inspired briefs and/or program documents with leadership• Ensuring information cache to client is transparent and accurate• Keeping EMIs current • Directly managing Market Managers + Account Coordinators within the region, ensuring full support within each market• Providing added value to client business through seamless execution, innovative solutions, and progressive ideas.• Collaborating on Scope of Work financials with adjacent team• Managing direct reports, providing coaching and direction as needed Show less

• West Region Manager | Moët Hennessy Portfolio

  • May 2021 - Jan 2022

  • Overseeing Moet Hennessy experiential activity in 11 states - CA, WA, HI, AK, NV, IL, ND, SD, MN, WI, NE• Responsible for the overall management of projects, always striving to push the standards on agency output and maximization of client relationships, ROI, and account profitability.• Fully understanding the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals.• Assuring resources are marshaled and effectively applied to the account.• Fostering strong relationships built on trust with both the client and internal teams.• Aiding in the development of inspired briefs and/or program documents with leadership• Writing and present strong presentations and/or program documents and reports to clients.• Keeping senior account lead informed of all account activities.• Directly managing Market Managers within the region, ensuring full support within each market• Providing added value to client business through seamless execution, innovative solutions, and progressive ideas.• Developing, managing, and reconciling budgets• Managing direct reports, providing coaching and direction as needed Show less



Wild Rose Eatery & Bar

• Campbell, California, United States

• Owner @ Wild Rose Eatery & Bar

  • Jul 2021 - Present

  Small business owner in Campbell, CA empowering women + Latina ownership Small business owner in Campbell, CA empowering women + Latina ownership



VMG

• United States
• Advertising Services
• 1 - 100 Employee

• West Region Manager

  • Oct 2020 - Apr 2021

  West Region Manager for Moet Hennessy Portfolio • Responsible for activity in 5 states - CA, NV, HI, WA, AK • Provide leadership support for account executives and coordinators • Manage program deliverables and resolve cross-functional issues • Manage regional scope of work proposals and budgets • Monitor and evaluate program progress and performance • Manage region program trainings and material within budget • Manage/monitor all recruitment progress • Liaise with Logistics Teams • Liaise with Distributor partner to ensure optimal account sell-in and deadlines Show less



Strategic Group

• United States
• Advertising Services
• 1 - 100 Employee

• Northern California Field Manager

  • Aug 2014 - Oct 2020

  • Representing Moet Hennessy's luxury portfolio of wine and spirits in experiential activation activity across Northern California and Washington State• Liaise among Agency, Client and Distributor partner• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives and market characteristics• Direct the hiring, training, and performance evaluations of field staff and oversee daily activities.• Oversee internal management, client relations and experiential activations• Create and gain support for shared vision across multiple partner teams and provide confident leadership to teams influencing recommended business outcomes• Contribute to building the event strategy and event goals to ensure event success• Shared development of value propositions and packages for attendee acquisition and partner participation• Project management including (but not limited to) budget management, revenue generation, accounting, venue selection, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues• Utilize measurement and analytics to deliver event against expected business results and key performance targets• Lead core planning meetings across marketing groups, driving alignment against shared objectives Show less

• Rising Stars Brand Associate,

  • Aug 2012 - Aug 2014

  • Key Focus on Moet Hennessy luxury champagnes and Scotch whiskys• Project management including budget management, vendor sourcing and management,project plan management, prioritization and issue escalation• Establish goals and track and communicate results. Make informed recommendations toclient Brand Development Manager based on prior results• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.• Respond to requests for information from the media or designate an appropriate spokesperson or information source.• Create and deliver ongoing reports on attendee numbers, campaign results and ROI Show less



The Modesto Bee

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Interactive Media Consultant

  • Jun 2002 - Mar 2014

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. • Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display • Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google • Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web • Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports • Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions • Provide target audience list based on segmentation and behavioral targeting Show less