Experience

Public Label

• United States
• Advertising Services
• 1 - 100 Employee

• National Field Director

  • Jan 2023 - Present

• National Field Supervisor

  • Jun 2022 - Jan 2023

  San Francisco Bay Area Overseeing Moet-Hennessy activations in all regions with respect to: • Staff recruitment and training • Allocation and distributor mgmt. • Segmentation • Campaign strategy & design • Asset management • Execution • Recapping and reporting • SOW development

• Senior West Region Manager

  • Jan 2022 - Jun 2022

  San Francisco Bay Area • Overseeing Moet Hennessy experiential activity in core California market • Responsible for the overall management of aforementioned markets’ XM project • Fully understanding the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals. • Assuring resources are marshaled and effectively applied to the field • Fostering strong relationships built on trust with both the client and internal… Show more • Overseeing Moet Hennessy experiential activity in core California market • Responsible for the overall management of aforementioned markets’ XM project • Fully understanding the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals. • Assuring resources are marshaled and effectively applied to the field • Fostering strong relationships built on trust with both the client and internal teams. • Aiding in the development of inspired briefs and/or program documents with leadership • Ensuring information cache to client is transparent and accurate • Keeping EMIs current • Directly managing Market Managers + Account Coordinators within the region, ensuring full support within each market • Providing added value to client business through seamless execution, innovative solutions, and progressive ideas. • Collaborating on Scope of Work financials with adjacent team • Managing direct reports, providing coaching and direction as needed

• West Region Manager | Moët Hennessy Portfolio

  • May 2021 - Jan 2022

  San Francisco Bay Area • Overseeing Moet Hennessy experiential activity in 11 states - CA, WA, HI, AK, NV, IL, ND, SD, MN, WI, NE • Responsible for the overall management of projects, always striving to push the standards on agency output and maximization of client relationships, ROI, and account profitability. • Fully understanding the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals. • Assuring resources… Show more • Overseeing Moet Hennessy experiential activity in 11 states - CA, WA, HI, AK, NV, IL, ND, SD, MN, WI, NE • Responsible for the overall management of projects, always striving to push the standards on agency output and maximization of client relationships, ROI, and account profitability. • Fully understanding the client’s business needs and challenges (including current industry knowledge), while committed to delivering the agency’s business objectives and goals. • Assuring resources are marshaled and effectively applied to the account. • Fostering strong relationships built on trust with both the client and internal teams. • Aiding in the development of inspired briefs and/or program documents with leadership • Writing and present strong presentations and/or program documents and reports to clients. • Keeping senior account lead informed of all account activities. • Directly managing Market Managers within the region, ensuring full support within each market • Providing added value to client business through seamless execution, innovative solutions, and progressive ideas. • Developing, managing, and reconciling budgets • Managing direct reports, providing coaching and direction as needed



Wild Rose Eatery & Bar

• Owner @ Wild Rose Eatery & Bar

  • Jul 2021 - Present

  Campbell, California, United States Small business owner in Campbell, CA empowering women + Latina ownership



VMG

• Norway
• Advertising Services

• West Region Manager

  • Oct 2020 - Apr 2021

  West Region Manager for Moet Hennessy Portfolio • Responsible for activity in 5 states - CA, NV, HI, WA, AK • Provide leadership support for account executives and coordinators • Manage program deliverables and resolve cross-functional issues • Manage regional scope of work proposals and budgets • Monitor and evaluate program progress and performance • Manage region program trainings and material within budget • Manage/monitor all recruitment progress • Liaise with… Show more West Region Manager for Moet Hennessy Portfolio • Responsible for activity in 5 states - CA, NV, HI, WA, AK • Provide leadership support for account executives and coordinators • Manage program deliverables and resolve cross-functional issues • Manage regional scope of work proposals and budgets • Monitor and evaluate program progress and performance • Manage region program trainings and material within budget • Manage/monitor all recruitment progress • Liaise with Logistics Teams • Liaise with Distributor partner to ensure optimal account sell-in and deadlines Show less



Strategic Group

• Moldova
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Northern California Field Manager

  • Aug 2014 - Oct 2020

  • Representing Moet Hennessy's luxury portfolio of wine and spirits in experiential activation activity across Northern California and Washington State • Liaise among Agency, Client and Distributor partner • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives and market characteristics • Direct the hiring, training, and performance evaluations of field staff and oversee daily activities. • Oversee internal management, client relations… Show more • Representing Moet Hennessy's luxury portfolio of wine and spirits in experiential activation activity across Northern California and Washington State • Liaise among Agency, Client and Distributor partner • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives and market characteristics • Direct the hiring, training, and performance evaluations of field staff and oversee daily activities. • Oversee internal management, client relations and experiential activations • Create and gain support for shared vision across multiple partner teams and provide confident leadership to teams influencing recommended business outcomes • Contribute to building the event strategy and event goals to ensure event success • Shared development of value propositions and packages for attendee acquisition and partner participation • Project management including (but not limited to) budget management, revenue generation, accounting, venue selection, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues • Utilize measurement and analytics to deliver event against expected business results and key performance targets • Lead core planning meetings across marketing groups, driving alignment against shared objectives

• Rising Stars Brand Associate,

  • Aug 2012 - Aug 2014

  San Francisco Bay Area • Key Focus on Moet Hennessy luxury champagnes and Scotch whiskys • Project management including budget management, vendor sourcing and management, project plan management, prioritization and issue escalation • Establish goals and track and communicate results. Make informed recommendations to client Brand Development Manager based on prior results • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing… Show more • Key Focus on Moet Hennessy luxury champagnes and Scotch whiskys • Project management including budget management, vendor sourcing and management, project plan management, prioritization and issue escalation • Establish goals and track and communicate results. Make informed recommendations to client Brand Development Manager based on prior results • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. • Respond to requests for information from the media or designate an appropriate spokesperson or information source. • Create and deliver ongoing reports on attendee numbers, campaign results and ROI



The Modesto Bee

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Interactive Media Consultant

  • Jun 2002 - Mar 2014

  Modesto-Merced Area • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. • Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display • Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google • Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of… Show more • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. • Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display • Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google • Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web • Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports • Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions • Provide target audience list based on segmentation and behavioral targeting Show less