Corey V. Mack
Account Supervisor at Cartwright- Claim this Profile
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Bio
Amanda Cecile
Corey and I worked together at GTB on the Purina Account from 2016-2017. As his superior, Corey welcomed me to the team with wide open arms. I thoroughly enjoyed my time working with Corey, and came to know him as a truly valuable asset to our team. Corey’s ambition and fearless character exemplifies his abilities to take on any project or campaign with a complete positive mindset to persevere. He has always been an absolute fun and passionate person to work with. He would be a prime beneficial addition to any business or organization. Best Regards, Amanda Moehr Account Executive GTB
Kayla Wright
Corey was my marketing supervisor at The State News. He is the ultimate multi-tasker - he often worked a full day with a class or two in between and an extracurricular after. He never left the building until his job was completed for the day. Corey maintained his grades and countless other obligations while practically running the organization. He managed the Advertising department as well as the Marketing department, and was so easy to communicate with on new ideas and promotions. He would try everything in his power to implement interns' ideas. Corey's dedicated attempt to revive the readership and brand awareness of The State News paid off in his successful marketing plans. He showed so much compassion for other people by donating thousands from the money we raised to local non-profits. Corey's sense of humor and wit make him an exceptional colleague and friend.
Amanda Cecile
Corey and I worked together at GTB on the Purina Account from 2016-2017. As his superior, Corey welcomed me to the team with wide open arms. I thoroughly enjoyed my time working with Corey, and came to know him as a truly valuable asset to our team. Corey’s ambition and fearless character exemplifies his abilities to take on any project or campaign with a complete positive mindset to persevere. He has always been an absolute fun and passionate person to work with. He would be a prime beneficial addition to any business or organization. Best Regards, Amanda Moehr Account Executive GTB
Kayla Wright
Corey was my marketing supervisor at The State News. He is the ultimate multi-tasker - he often worked a full day with a class or two in between and an extracurricular after. He never left the building until his job was completed for the day. Corey maintained his grades and countless other obligations while practically running the organization. He managed the Advertising department as well as the Marketing department, and was so easy to communicate with on new ideas and promotions. He would try everything in his power to implement interns' ideas. Corey's dedicated attempt to revive the readership and brand awareness of The State News paid off in his successful marketing plans. He showed so much compassion for other people by donating thousands from the money we raised to local non-profits. Corey's sense of humor and wit make him an exceptional colleague and friend.
Amanda Cecile
Corey and I worked together at GTB on the Purina Account from 2016-2017. As his superior, Corey welcomed me to the team with wide open arms. I thoroughly enjoyed my time working with Corey, and came to know him as a truly valuable asset to our team. Corey’s ambition and fearless character exemplifies his abilities to take on any project or campaign with a complete positive mindset to persevere. He has always been an absolute fun and passionate person to work with. He would be a prime beneficial addition to any business or organization. Best Regards, Amanda Moehr Account Executive GTB
Kayla Wright
Corey was my marketing supervisor at The State News. He is the ultimate multi-tasker - he often worked a full day with a class or two in between and an extracurricular after. He never left the building until his job was completed for the day. Corey maintained his grades and countless other obligations while practically running the organization. He managed the Advertising department as well as the Marketing department, and was so easy to communicate with on new ideas and promotions. He would try everything in his power to implement interns' ideas. Corey's dedicated attempt to revive the readership and brand awareness of The State News paid off in his successful marketing plans. He showed so much compassion for other people by donating thousands from the money we raised to local non-profits. Corey's sense of humor and wit make him an exceptional colleague and friend.
Amanda Cecile
Corey and I worked together at GTB on the Purina Account from 2016-2017. As his superior, Corey welcomed me to the team with wide open arms. I thoroughly enjoyed my time working with Corey, and came to know him as a truly valuable asset to our team. Corey’s ambition and fearless character exemplifies his abilities to take on any project or campaign with a complete positive mindset to persevere. He has always been an absolute fun and passionate person to work with. He would be a prime beneficial addition to any business or organization. Best Regards, Amanda Moehr Account Executive GTB
Kayla Wright
Corey was my marketing supervisor at The State News. He is the ultimate multi-tasker - he often worked a full day with a class or two in between and an extracurricular after. He never left the building until his job was completed for the day. Corey maintained his grades and countless other obligations while practically running the organization. He managed the Advertising department as well as the Marketing department, and was so easy to communicate with on new ideas and promotions. He would try everything in his power to implement interns' ideas. Corey's dedicated attempt to revive the readership and brand awareness of The State News paid off in his successful marketing plans. He showed so much compassion for other people by donating thousands from the money we raised to local non-profits. Corey's sense of humor and wit make him an exceptional colleague and friend.
Experience
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Cartwright
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Mar 2021 - Present
Accounts: Adidas, The Coca-Cola Company, YouTube TV, Disney/Marvel, Amazon, Western Digital Accounts: Adidas, The Coca-Cola Company, YouTube TV, Disney/Marvel, Amazon, Western Digital
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Deutsch LA
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United States
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Advertising Services
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200 - 300 Employee
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Senior Account Executive
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Mar 2020 - Mar 2021
Account: BEHR Paint--Led strategic alignment, creative development, production and post production for all integrated national advertising campaigns.Partnered with creative, strategy, and media teams to identify new and innovative opportunities that promote overall brand awareness.Cultivated relationships with 7 clients, acting as the primary point of contact on a day-to-day basis.Managed financial responsibilities, including client and vendor invoicing, estimate generation, and budget tracking to ensure scope of work targets are met.
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Agency Marketing Manager
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Aug 2017 - Mar 2020
Business Development Manager--Collaborated interdepartmentally to create schedules, estimates and track budgets for multiple projects. Beyond this, I was responsible for overseeing the creation of each campaign’s consumer journey, messaging strategy, communications plan, brand narrative, and creative execution.Assisted in custom quantitative and qualitative studies, social analyses (Crimson Hexagon, Google Trends, platform analytics), industry and consumer analyses (Mintel, Forrestar, annual reports), and media analyses (Kantar). Analyzed (each brand’s) consumer, industry, and cultural context and assist in crafting strategic brand narratives and briefs resulting in new business from brands including Hulu, Google, Mattel, Kraft Heinz, H&R Block, BEHR Paint, PetSmart and Bayer generating $65MM in revenue for Deutsch. Led account relationship with LA entertainment company, Oak View Group, advising on its brand development as well as managing its full-scale website rebuild and redesign generating over $50MM in sponsorship revenue.
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Assistant Account Executive
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Mar 2017 - Aug 2017
Account: Volkswagen--Acted as one of the day-to-day contacts for Volkswagen clients and monitored relevant industry news and reports to assure continual innovation in the automotive market, contributing to a 3.7% increase in units sold YOY and a 6.2% revenue increase YOY. Managed and produced national retail sales event campaigns with deliverables including TV, social, digital, .com, point-of-sale, and assets for dealers.
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USC Annenberg School for Communication and Journalism
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United States
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Higher Education
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100 - 200 Employee
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Assistant Adjunct Professor & Guest Lecturer
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Jan 2019 - Apr 2020
PR340: Introduction to AdvertisingCreated course curriculum with other adjunct professors and led lectures on the basics of advertising, relevant cultural events, and trends in the industry. PR340: Introduction to AdvertisingCreated course curriculum with other adjunct professors and led lectures on the basics of advertising, relevant cultural events, and trends in the industry.
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GTB
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United States
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Advertising Services
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700 & Above Employee
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Account Coordinator
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Dec 2016 - Mar 2017
Account: Purina PetCare --Assisted Account Director in client meetings, taking detailed notes to aid Account Team in understanding client’s expectations for campaign mandatories.Communicated directly with client to implement monthly eCRM, monthly pet expertise content and website updates.Beverly Hills Dog Show Project: Presented significant findings from social media trends research for the Senior Brand Strategist to use in the digital creative brief. Scheduled and directed phone conferences with the Purina master brand meta-team, comprised of eight advertising agencies.Assisted Senior level staff in pitch work.
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Account Intern
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Sep 2016 - Dec 2016
Account: Purina PetCare--Target Research Project: Provided key insights and implications on the millennial target for the Senior Brand Strategist to utilize in a consumer profile. Digital Competitive Analysis: Presented pivotal findings from primary competitor websites for the Account Director to employ in purina.com design initiative.Purina Site Audit: Sifted through purina.com content, providing Account Director insights on duplicative messaging for content condensing initiative.
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The State News
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United States
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Newspaper Publishing
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1 - 100 Employee
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Advertising & Marketing Manager
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Aug 2015 - May 2016
Advertising Department: Directed and trained a staff of 18 Account Executives, responsible for generating $500k in cross-platform advertising revenue. The State News advertising department was voted by CMBAM as “Top 3 Advertising Departments” of 2015 out of over 125 college media groups.Marketing Department: Created and led The State News annual marketing plan, overseeing the operations of eight marketing interns. Advertising Department: Directed and trained a staff of 18 Account Executives, responsible for generating $500k in cross-platform advertising revenue. The State News advertising department was voted by CMBAM as “Top 3 Advertising Departments” of 2015 out of over 125 college media groups.Marketing Department: Created and led The State News annual marketing plan, overseeing the operations of eight marketing interns.
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Education
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2011 - 2016
Michigan State University
Bachelor's Degree, Advertising
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