Corey Pollnow
Inbound Marketing Specialist at Cangrade- Claim this Profile
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Bio
Kevin Blinkoff
Determined. Focused. Passionate. Corey puts his all into every assignment. I’ve had the pleasure of knowing Corey for nearly a decade, first as a freelance writer and later as our Digital Content Specialist. Managing Corey was a pleasure because when given a charge (in our case, to grow our digital audience through SEO and email marketing strategies) he pursued it relentlessly, using previously acquired skills and experience while taking every opportunity to gain knowledge and educate himself on new and developing topics. Above all, I was impressed with his ability to tackle a variety of tasks above and beyond his job description and see them through to completion with little oversight. Corey was great at communicating with and serving our customers and, of course, was a pleasure to work with and have as part of the team. Corey would be a true asset for any positions requiring a
Kevin Blinkoff
Determined. Focused. Passionate. Corey puts his all into every assignment. I’ve had the pleasure of knowing Corey for nearly a decade, first as a freelance writer and later as our Digital Content Specialist. Managing Corey was a pleasure because when given a charge (in our case, to grow our digital audience through SEO and email marketing strategies) he pursued it relentlessly, using previously acquired skills and experience while taking every opportunity to gain knowledge and educate himself on new and developing topics. Above all, I was impressed with his ability to tackle a variety of tasks above and beyond his job description and see them through to completion with little oversight. Corey was great at communicating with and serving our customers and, of course, was a pleasure to work with and have as part of the team. Corey would be a true asset for any positions requiring a
Kevin Blinkoff
Determined. Focused. Passionate. Corey puts his all into every assignment. I’ve had the pleasure of knowing Corey for nearly a decade, first as a freelance writer and later as our Digital Content Specialist. Managing Corey was a pleasure because when given a charge (in our case, to grow our digital audience through SEO and email marketing strategies) he pursued it relentlessly, using previously acquired skills and experience while taking every opportunity to gain knowledge and educate himself on new and developing topics. Above all, I was impressed with his ability to tackle a variety of tasks above and beyond his job description and see them through to completion with little oversight. Corey was great at communicating with and serving our customers and, of course, was a pleasure to work with and have as part of the team. Corey would be a true asset for any positions requiring a
Kevin Blinkoff
Determined. Focused. Passionate. Corey puts his all into every assignment. I’ve had the pleasure of knowing Corey for nearly a decade, first as a freelance writer and later as our Digital Content Specialist. Managing Corey was a pleasure because when given a charge (in our case, to grow our digital audience through SEO and email marketing strategies) he pursued it relentlessly, using previously acquired skills and experience while taking every opportunity to gain knowledge and educate himself on new and developing topics. Above all, I was impressed with his ability to tackle a variety of tasks above and beyond his job description and see them through to completion with little oversight. Corey was great at communicating with and serving our customers and, of course, was a pleasure to work with and have as part of the team. Corey would be a true asset for any positions requiring a
Credentials
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HubSpot Marketing Software
HubSpot Academy
Experience
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Cangrade
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Inbound Marketing Specialist
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juin 2022 - - aujourd’hui
•Designed and executed email nurture sequences •Planned and executed segmented email campaigns•Conducted A/B tests for email campaigns •Tracked and presented findings•Created SEO strategy for the Cangrade blog•Sent monthly blog assignments to freelance writers•Wrote relevant and timely content for the blog •Designed and executed email nurture sequences •Planned and executed segmented email campaigns•Conducted A/B tests for email campaigns •Tracked and presented findings•Created SEO strategy for the Cangrade blog•Sent monthly blog assignments to freelance writers•Wrote relevant and timely content for the blog
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On The Water Media
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United States
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Advertising Services
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1 - 100 Employee
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Digital Content Specialist
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oct. 2020 - déc. 2021
• Increased On The Water site traffic by 18% using SEO keywords drawn from Google Analytics• Planned, executed, and tracked SEO campaigns• Collaborated with outdoor brands to drive sales and build brand awareness through content marketing• Optimized all content for the web including On The Water Magazine articles• Developed, documented and updated SEO strategy• Monitored and analyzed SEO tactics and strategies using Moz and SEMrush• Contributed to expansion of email subscriber base• Planned, scheduled, and executed weekly segmented email campaigns to 3 regions (New England, New Jersey, New York)• Increased email open rate to 25% and click-through rate to 5%• Executed outbound Nurturing Lead campaigns for national outdoor vendors including: Columbia, Yamaha, YETI, St. Croix, West Marine• Conducted email A/B testing of email subject lines, content, and CTA• Executed paid social campaigns on Facebook to create leads for clients• Built custom landing pages for the 2021 Striper Cup with WordPress• Scheduled daily Facebook posts and Instagram stories to drive engagement and site traffic • Tracked key metrics, developed spreadsheets, and data insights• Delivered Key Performance Indicators (KPIs) to external stakeholders• Identified target audiences with Google Analytics to analyze characteristics, behavior, and media habits• Monitored customer support email and responded to all inquiries• Provided mentorship to interns
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WFSB TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Reporter
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juin 2017 - mars 2020
• On camera reporting and news delivery at major CBS affiliate in a top 35 television market• Coordinated and conceptualized stories during daily team meetings• Gathered information and data for news stories from various sources• Organized facts and opinions into cohesive 1 minute 20 second news package• Transcribed interviews for news stories and wrote scripts based on interviews• Researched, wrote, shot, and tracked general assignment news stories on strict deadlines for digital audience• Disseminated news content on Facebook and Twitter for better engagement with audiences and faster reporting• Interviewed sources and developed relationships to obtain vital information for stories• Collaborated with producers and management to develop news stories• Monitored breaking news for information on incidents, events, and topics of interest
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Education
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2013 - 2017
Central Connecticut State University
Broadcast Journalism
Community
