Sr Manager, Paid Social

• Jan 2022 - Present

Owner/Cidermaker

• Jul 2019 - Present

This is not a hobby or a side hustle. This is what happens when you discover a passion for something and obsess over it. I started making cider in 2012 in a one-bedroom apartment and since then, I have started two Washington cider brands, won several awards, and most importantly, I am continuously learning and growing from my decisions as a business owner.

Onwer/Cidermaker - Grizzly Ciderworks

• Oct 2013 - Jun 2019

Social Media Program Manager

• Apr 2019 - Jul 2021

I own and manage all Puget Sound Energy social channels. With that, I have developed the paid and organic strategy to help inform and guide all our programs that generate content and paid campaigns designed for social. I also manage customer service interactions on social as well. I own and manage all Puget Sound Energy social channels. With that, I have developed the paid and organic strategy to help inform and guide all our programs that generate content and paid campaigns designed for social. I also manage customer service interactions on social as well.

Strategy Consultant

• Sep 2018 - Mar 2019

I was offered the chance to work with my friends at Flatstick Pub with a goal to help them identify new opportunities and address hurdles they were facing as a fast-growing Washington brand. I provided a strategic roadmap, in-depth competitive analysis, and lead the process in finding the right marketing agency to partner with. I was offered the chance to work with my friends at Flatstick Pub with a goal to help them identify new opportunities and address hurdles they were facing as a fast-growing Washington brand. I provided a strategic roadmap, in-depth competitive analysis, and lead the process in finding the right marketing agency to partner with.

Social Media Marketing Manager - Emerging Channels

• Jun 2016 - Aug 2018

I manage advertising and strategic business development on emerging channels for the Social Advetising team. The Social Ads team is focused on leveraging all social media advertising platforms to grow Amazon businesses. We work across a range of advertising platforms – Facebook, Pinterest, Reddit, Snapchat and more. Social Advertising is part of Amazon’s Global Marketing Team. In my role, I drive new programs from conception to execution. I work closely with our partners and channels to constantly develop new products (or prioritization of them) that best suit our business needs. I also run extensive testing in order to drive insight and learnings which form the overall business strategy for Amazon on a given channel. I am constantly watching customer trends across all our channels and analyzing the data from my results to inform and drive new campaigns and programs. Show less

Business Analyst - Home Appliances

• Nov 2014 - Jun 2016

Implemented brand strategy to improve our product insight and informative content throughout the purchase journey as well as improve the overall voice throughout our product pages. Tracked competitor promotional offers to develop insight on how to improve our approach. Correlated our weekly sales results to understand any promotional trends. Built extensive competitive analysis’ with POV’s and insight on how to improve our customer experience. Tracked growing trends such as smart appliances and “text to order” to provide insight into enhancing our overall brand strategy through the digital customer experience. Utilized customer feedback and verbatims from FORESEE to develop critical UX insight for Sears.com Conducted extensive research through third party partners such as Forrester and Mintel. Show less

Social Strategy and SEM(Paid Search)

• Mar 2014 - Oct 2014

Developed unique paid search strategies for small to medium sized businesses. Increased quality scores, relevancy and click through rate for client AdWords accounts. Built and managed multiple social strategies across multiple channels for each client. Worked directly with clients to manage and constantly improve their ROI and their relationship with the agency. Developed unique paid search strategies for small to medium sized businesses. Increased quality scores, relevancy and click through rate for client AdWords accounts. Built and managed multiple social strategies across multiple channels for each client. Worked directly with clients to manage and constantly improve their ROI and their relationship with the agency.

Strategist

• May 2012 - Nov 2013

Built in depth audience profiles and insights for Windows Phone digital.Analyzed client data and cultural trends to help implement a digital strategy for a given audience.Developed creative briefs and strategic approaches for major brands.Created case studies, competitive research and insight gathering to support senior/VP strategy team.Worked with creative teams to help conceptualize and implement successful projects.Managed content and strategic approach for Smartwater’s social engagement.Developed social recommendations for both Windows Surface and Windows Phone creative briefs. Show less

Associate Strategist

• Apr 2012 - May 2012

Junior Strategist/Planner

• Jan 2012 - May 2012

Contract work that involved:• Providing new insight and strategic approach for Coca-Cola’s Global brand.• Conducted research on industry and community trends.• Worked on social media integration for new content website• Researched audience and current brand trends for Microsoft

Account Management Intern

• Oct 2011 - Dec 2011

• Managed content and engagement for social media account “The Day I Found Out” • Curated content, gathered research and insight for a digital campaign. • Worked with Radian6 to generate social media snapshots for clients. • Carried out admin tasks that allowed the office to meet deadlines and work efficiently. • Managed content and engagement for social media account “The Day I Found Out” • Curated content, gathered research and insight for a digital campaign. • Worked with Radian6 to generate social media snapshots for clients. • Carried out admin tasks that allowed the office to meet deadlines and work efficiently.

Account Executive Intern

• Jun 2011 - Nov 2011

• Implemented social media concepts and tactics into top client campaigns • Conducted research and produced concepts with creative team for potential clients • Developed a comparative audit for top client, focusing on social media tactics from companies within the same industry. • Managed promotional material for campaign • Implemented social media concepts and tactics into top client campaigns • Conducted research and produced concepts with creative team for potential clients • Developed a comparative audit for top client, focusing on social media tactics from companies within the same industry. • Managed promotional material for campaign

Creative/Account Manager for Women's Basketball

• Sep 2010 - Jun 2011

Creative for the AHA brand and Account Manager for Women's Basketball. Finding new and successful ways to brand each account to the university and the public. Creative for the AHA brand and Account Manager for Women's Basketball. Finding new and successful ways to brand each account to the university and the public.