Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Director, Client Development

  • Jul 2021 - Present



Academy Sports + Outdoors

• United States
• Retail
• 700 & Above Employee

• Project Manager, Digital Product Management

  • Dec 2020 - Jul 2021

  • Tasked with managing multiple, large scale digital projects in a cross functional environment• Responsible for reporting on deliverables and keeping the team accountable for assigned work• Develop relationships with internal/external business partners at all levels of the organization• Provide accountability on the identification and removal of roadblocks for the team• Partner to ensure stakeholders are informed of the team’s development efforts and progress• Work with the team for project and effort estimation and ensure focus on prioritized work

• Senior Manager Omnichannel Merchandising

  • Apr 2017 - Dec 2020

  • Oversee and coordinate the online merchandising experience for the hunting, fishing, camping, cooking, team sports, fitness and general outdoor recreation enthusiast• Collaborate with a diverse team in optimizing the website through content enhancement, navigation refinement, assortment expansion, and creative digital marketing• Establish business objectives and partner with finance to plan weekly sales forecast• Partner with Marketing to activate enterprise level advertising plans and online campaigns• Use data driven business insights to address customer opportunities and drive site improvements• Work cross functionally to create innovative strategies to drive category sales and profitability

• Manager Ecommerce Category Merchandising

  • Oct 2013 - Apr 2017

  • Managed the online experience for the fishing, boating, hunting and shooting sports categories, leading direct reports in Merchandising, Content, Drop Ship and Inventory Planning• Created and refined product naming standards to maximize SEO traffic while assisting customers in comparing and differentiating items• Led a team of direct reports in prioritizing key decision attributes to increase customer utility and conversion within product categories• Worked with the team to review assortments and look for expansion opportunities from new or existing drop ship vendors• Acted as interim Ecommerce lead from April - December 2016

• Senior Ecommerce Category Merchandiser

  • Apr 2013 - Oct 2013

  • Created optimal navigation based on the experienced angler needs while incorporating knowledge base tools to help educate the novice fisherman on what to buy• Influenced marketing creative and planned corresponding landing experiences for outbound messaging• Reviewed assortments and provided expansion opportunities to buyers based on site search data

• Ecommerce Category Merchandiser

  • May 2011 - Apr 2013

  • Online category merchandiser specializing in fishing and boating supplies



US Bank - Voyager

• Client Service Representative

  • Jan 2008 - May 2011

  • Managed commercial fuel spending accounts • Triaged with drivers and company leaders as fuel limits were exceeded• Worked with company personnel to identify areas of abuse in fuel charges • Managed commercial fuel spending accounts • Triaged with drivers and company leaders as fuel limits were exceeded• Worked with company personnel to identify areas of abuse in fuel charges



Pebble Creek Country Club

• United States
• Hospitality
• 1 - 100 Employee

• Manager - Banquets, Pool, & Restaurant

  • Nov 2005 - May 2007

  • Cross functionally managed multiple teams, including:- 15 banquet staff personnel charged with setting up and working large events, catering to client needs, and operating numerous bar stations across the facility- 12 restaurant and pool staff members servicing multiple locations throughout the country club, including golf course beverage service and catering to restaurant and poolside patrons• Assisted in the planning and execution of membership drives and seasonal events• Trusted with managing large volumes of cash revenue weekly

• Banquet Waiter & Bartender

  • Sep 2004 - Nov 2005

  • Worked with a team to efficiently serve large events, including weddings, corporate meetings, seminars, and university gatherings in excess of 700 people • Planned, set and flipped multiple rooms daily to accommodate special events



Academy Sports + Outdoors

• United States
• Retail
• 700 & Above Employee

• Store Team Member

  • Nov 2002 - Sep 2004

  • Assisted customers in finding their most sought after sporting goods items• Instructed customers on what to buy and how to use the basic necessities for the chosen activity• Worked with a team to align merchandising presentations in store to the corporate planogram • Assisted customers in finding their most sought after sporting goods items• Instructed customers on what to buy and how to use the basic necessities for the chosen activity• Worked with a team to align merchandising presentations in store to the corporate planogram