Experience

Motorcycle Safety Foundation

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Director of Rider Education Expansion

  • Dec 2021 - Present



Fox Factory

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Senior Marketing Manager

  • Feb 2020 - Aug 2022



REVER

• United States
• Software Development
• 1 - 100 Employee

• Sales and Marketing

  • May 2018 - Feb 2020



Bonnier LLC

• United States
• Entertainment Providers
• 200 - 300 Employee

• Director of Consumer Engagement

  • 2013 - 2018

  Created virtual and live events that engaged participants with clients and products. Created the ADV Rally Series, Hot Bike Tour and HighPipe events as well as produced several contract events for clients. Created virtual and live events that engaged participants with clients and products. Created the ADV Rally Series, Hot Bike Tour and HighPipe events as well as produced several contract events for clients.



Husqvarna Motorcycles US

• Corona, CA

• Marketing Manager

  • 2010 - 2013

  Responsible for all marketing elements of the Husqvarna brand in North America. From targeted digital campaigns to drive lead generation to dealers, to national efforts across all media platforms, PR, live engagements and more. I lead a team that helped make the Husqvarna Motorcycle brand relevant once again to consumers in North America. Responsible for all marketing elements of the Husqvarna brand in North America. From targeted digital campaigns to drive lead generation to dealers, to national efforts across all media platforms, PR, live engagements and more. I lead a team that helped make the Husqvarna Motorcycle brand relevant once again to consumers in North America.



Cycle World Magazine, Hachette Media

• Newport Beach, CA

• VP of Product Development

  • 1997 - 2010

  Responsible for all marketing and sales support. Created an extensive research protocol that became a trusted source for industry information. Developed and ran client and consumer promotions and events. Worked with team to develop live engagement through the Cycle World International Motorcycle Shows. Supported Ride For Kids charity and helped to start the Joe Parkhurst Education Fund. Developed early web and app platforms for the Cycle World brand. Responsible for all marketing and sales support. Created an extensive research protocol that became a trusted source for industry information. Developed and ran client and consumer promotions and events. Worked with team to develop live engagement through the Cycle World International Motorcycle Shows. Supported Ride For Kids charity and helped to start the Joe Parkhurst Education Fund. Developed early web and app platforms for the Cycle World brand.