Experience

Republic of Singapore Yacht Club

• Singapore
• Travel Arrangements
• 1 - 100 Employee

• Marketing Communications Manager

  • Mar 2019 - Present

  • Manage the Marketing Communications and Event Department and supervised three junior staff• Conceptualise and plan departmental annual budget for upcoming financial year taking into account planned marketing objectives and KPIs• Plan the editorial and event calendar with input from HODs and coordinate with other departments/external sources for content and materials.• Ghostwrite/draft leadership messages for top management (i.e. General Manager and Committee Member/s).• Interview and write articles about members with interesting stories to share (i.e. visiting boats etc).• Write articles of recent social Club events, notable visiting yachts, announcements and updates for various communication channels at the club.• Delegate/prioritize work for the graphic designer to ensure timely publication of the club's bi-monthly magazine, and related promotional collaterals, etc.• Provide marketing direction and support to all departments to strengthen the corporate brand by ensuring all materials, collaterals, etc. produced for the Club conform to the established and approved corporate identity guidelines.• Media monitoring and main liaison for media enquiries • Manage and maintain Club’s social media accounts (i.e. Facebook and Instagram)• Seek advertising sales and coordination for advertising spaces in club’s magazine.• Coordinate and execute a vibrant and relevant calendar of events, activities, courses and engagement sessions for the clubhouse and ensure effective management of activities organized. • Continuous review and enhancement of the quality and relevance of events and activities. • To keep abreast of activities organized by other clubs and introduce new activities for the members and their families. • Responsible for the financial budget for all activities organized. Show less

• Senior Marketing Communications Executive

  • Jul 2017 - Mar 2019

  • Ghostwrite/draft leadership messages for top management (i.e. General Manager and Committee Member/s).• Write articles of recent events, announcements and updates for various communication channels at the club.• Editorial planning, timeline planning, coordinating contributors/resources, copywriting, editing, proofreading and coordinating design work for printed materials (bi-monthly magazines, annual reports, posters, flyers, brochures etc) and ensure timely delivery to departments and members.• Revamping of club’s websites and liaised with vendor to project completion based on requirements from various departments.• Maintain and update the corporate website in line with corporate identity guidelines.• Design and delivery of EDMs (Email Newsletters or Electronic Direct Mailers) to general membership and targeted groups.• Administer and upkeep of club’s Social Media Account (ie. Facebook Page and Instagram)• Media monitoring and main liaison for media requests.• Advertising sales and coordination for advertising spaces in club’s magazine.• Monitor digital signage system at the Front Desk and Lounge. Show less



Hotel Re!

• Marketing Communications

  • Oct 2013 - Jun 2017

  • Promoted from Marketing Coordinator to present position within 21 months • Responsible for supporting the team in promoting the hotel and its brand through coordination and execution of all marketing activities • Develop and manage the production of advertisement and marketing collateral • Coordinate and follow up closely with partners on their requirement for communications of the hotel or/and joint promotion to increase brand awareness • Manage and maintain hotel membership database and social media accounts (i.e. Facebook and Instagram) • Media liaison for all publicity activities to general media coverage Show less



UOB

• Singapore
• Banking
• 700 & Above Employee

• Marketing Officer

  • Nov 2012 - Aug 2013

  • Responsible for supporting the team in executing monthly and festive usage promotions to drive card spend. • Acquire new dining merchants and engage existing merchants from the F&B & hotel industry to build marketing alliances for Cardmembers benefits • Liaising with designers and work closely with marketing communications team for the development and execution of marketing collaterals • Manage and maintain key accounts such as Imperial Treasure, Baskins Robbins and major hotels to ensure that UOB is top-of-mind and the preferred bank partner • Personally negotiated and successfully brought in over 30 participating merchants. Show less



Artbox Pte Ltd

• Marketing Executive

  • May 2012 - Aug 2012

  • Responsible for the full aspects of both online and offline marketing activities which includes developing marketing plans and strategies, assisting in A&P production, evaluating marketing campaigns and supporting Director of Marketing • Work closely with malls and magazine media on the production and execution of A&P materials and ensure overall alignment to corporate standards • Plan, manage and support company’s marketing activities in terms of designing and production of marketing collaterals • Source for advertising opportunities and possible collaboration with partners/tenants to improve overall revenue and increase brand awareness Show less



Singapore Island Country Club

• Hospitality
• 1 - 100 Employee

• Administrative Assistant (Temp)

  • May 2010 - Jul 2010



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• HR Assistant (Intern)

  • Aug 2009 - Oct 2009



Sakae Sushi

• Singapore

• Service Crew (Temp)

  • Jan 2008 - May 2008



BUM Equipment

• Singapore

• Sales Associate (Temp)

  • Nov 2006 - Mar 2007