Experience

Hypherdata

• Netherlands
• Research Services
• 1 - 100 Employee

• Advisor

  • Sep 2022 - Present

  Amsterdam, North Holland, Netherlands



Qpick

• Lithuania
• Advertising Services
• 1 - 100 Employee

• Advisor

  • Dec 2018 - Present

  Macedonia QPick help merchants and retailers get preferred customers using simplified advertising technology powered by AI. Advise the startup go-to-market strategies, specifically European and US markets, growth hacking and business development.



Talk360

• Netherlands
• Financial Services
• 1 - 100 Employee

• Head of Growth (SLT Member)

  • Aug 2022 - Nov 2023

  Amsterdam, North Holland, Netherlands Many underserviced communities in the world are not connected. Talk360 bridges these distances in two ways. Our mobile app allows reliable and affordable phone calls to any landline or mobile phone in the world. Captain a 12-person marketing team (CRM, brand, paid, content, data, and partner marketing) in the Netherlands and South Africa for a venture-backed mobile app offering global cost-effective calls to any phone. ▪ Crafted a go-to-market plan for a major app overhaul… Show more Many underserviced communities in the world are not connected. Talk360 bridges these distances in two ways. Our mobile app allows reliable and affordable phone calls to any landline or mobile phone in the world. Captain a 12-person marketing team (CRM, brand, paid, content, data, and partner marketing) in the Netherlands and South Africa for a venture-backed mobile app offering global cost-effective calls to any phone. ▪ Crafted a go-to-market plan for a major app overhaul, collaborating with an external agency on UX/UI enhancements, with a sharp focus on improving customer onboarding, localizing the value proposition, and achieving a remarkable boost in first-call conversion. ▪ Directed a novel CRM promotion strategy, experimenting with reduced discounts across various customer segments, resulting in a substantial increase in gross profit margin with minimal impact on product adoption. ▪ Championed the inaugural store launch in Pretoria, SA, coordinating marketing and field team efforts (brand activation, PR) to make the product more tangible for a diverse user base, expanding distribution channels, and enhancing user activation. ▪ Devised and executed company-wide retention metrics in BigQuery and Tableau, sharpening focus on core product actions and enabling precise measurement and in-depth analysis across key metrics: minutes, revenue, customers, and purchases. ▪ Engineered a visionary brand strategy, engaged in close collaboration with cross-functional partners to scrutinize the extent to which the company was delivering on its brand promise, particularly as it ventured into new markets with supplementary services. ▪ Directed the migration to Intercom, orchestrating seamless collaboration with Support, Product, Tech, and Data teams to ensure a smooth transition and extensive enterprise adoption. Show less



Kaizo

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Marketing (SLT Member)

  • Nov 2021 - Aug 2022

  Amsterdam, North Holland, Netherlands Kaizo is a Workforce Performance Management (WPM) SaaS platform that empowers the hybrid workforce to be more efficient, engaged, and productive helping steer performance management for customer support leaders. Directed a 5-person team in a VC-backed WPM SaaS platform, enhancing hybrid workforce efficiency, engagement, and productivity while guiding customer support leaders' performance management. ▪ Piloted substantial expansion in inbound strategy, product marketing, content… Show more Kaizo is a Workforce Performance Management (WPM) SaaS platform that empowers the hybrid workforce to be more efficient, engaged, and productive helping steer performance management for customer support leaders. Directed a 5-person team in a VC-backed WPM SaaS platform, enhancing hybrid workforce efficiency, engagement, and productivity while guiding customer support leaders' performance management. ▪ Piloted substantial expansion in inbound strategy, product marketing, content marketing, SEO, and marketing analytics and automation, culminating in a remarkable 5X YoY growth in 2021. ▪ Amplified the subscriber base by a solid 10X and efficiently introduced 4 new Ebooks within a mere 6 months. ▪ Achieved a solid 2X increase in Support Heroes podcast listenership, attracting a growing audience. ▪ Earned recognition in the Zendesk Marketplace as the #1 WFP/Gamification app and successfully launched the Kaizo Support Hero Awards. ▪ Secured over $7 million in capital from prominent investors, including Gradient Ventures, ParTech, and Fortino, exemplifying shrewd business expertise.

• Demand Generation Lead

  • Apr 2021 - Nov 2021

  Amsterdam, North Holland, Netherlands



Swisscontact

• Switzerland
• Non-profit Organizations
• 700 & Above Employee

• Entrepreneuer In Residence / Mentor

  • Oct 2021 - May 2022

  Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina Tech Boost Program is the very first Regional acceleration program in the Western Balkans designed to accelerate the growth of early-stage tech start-up founders who wish to prepare for the first investment round. Supported Foundation787 in implementing the pre-accelerator program

• Entreprener In Residence / Mentor

  • Apr 2022 - Apr 2022

  Tirana, Albania

• Entreprener In Residence / Mentor

  • Apr 2022 - Apr 2022

  Pristina, District of Pristina, Kosovo



bunq

• Netherlands
• Banking
• 300 - 400 Employee

• Growth Product Manager - Web, SEO, & CRO

  • Jan 2020 - Apr 2021

  Amsterdam, North Holland, Netherlands Led conversion rate optimization, SEO, paid advertising, and experimentation to establish growth channels for awareness, acquisition, adoption, and advocacy at the second largest VC-backed neobank in Europe. ▪ Pioneered dynamic multi-channel marketing collaborations with industry giants like Facebook, Google, and Snapchat, catapulting our user base by an impressive 30% each month and igniting a powerful surge in brand recognition. ▪ Crafted a high-impact go-to-market strategy for the… Show more Led conversion rate optimization, SEO, paid advertising, and experimentation to establish growth channels for awareness, acquisition, adoption, and advocacy at the second largest VC-backed neobank in Europe. ▪ Pioneered dynamic multi-channel marketing collaborations with industry giants like Facebook, Google, and Snapchat, catapulting our user base by an impressive 30% each month and igniting a powerful surge in brand recognition. ▪ Crafted a high-impact go-to-market strategy for the V3 app redesign, conducting a series of enhancements in user onboarding that crescendoed into increased recurring revenue and extended market dominance in Germany and France. ▪ Ignited a creative revolution, supercharging our output with a surge of innovation, resulting in a staggering 50% surge in click-through rates, a 30% lift in website conversions, and a remarkable 15% increase in app store conversions. ▪ Unleashed a comprehensive marketing audit that delved deep into the company's DNA, paving the way for best practices, cutting-edge infrastructure, and bold strategies.

• Performance Marketing Specialist

  • Sep 2019 - Jan 2020

  Amsterdam Area, Netherlands



Bits of Stock

• Head of Marketing

  • Nov 2018 - Oct 2019

  Amsterdam Area, Netherlands Directed growth marketing, business development, and brand strategy for a VC-backed app that introduced a novel reward currency: fractional shares of stock. ▪ Acquired 10,000 signups within 90 days, achieving a 40% month-over-month growth rate, with a 20% conversion rate and a 25% referral rate, all at a cost per acquisition (CAC) of approximately $2.00. ▪ Attained a 70% organic and 30% paid acquisition mix, with an average click-through rate (CTR) of 6%, a cost per click (CPC) of… Show more Directed growth marketing, business development, and brand strategy for a VC-backed app that introduced a novel reward currency: fractional shares of stock. ▪ Acquired 10,000 signups within 90 days, achieving a 40% month-over-month growth rate, with a 20% conversion rate and a 25% referral rate, all at a cost per acquisition (CAC) of approximately $2.00. ▪ Attained a 70% organic and 30% paid acquisition mix, with an average click-through rate (CTR) of 6%, a cost per click (CPC) of around $0.20, and a 10% conversion rate, with 20% of conversions originating from paid advertising efforts. ▪ Secured $700,000 in pre-seed financing and established relationships with more than 20 global brands, banks, and payment service providers in the United States and the European Union. Show less



Startupbootcamp Amsterdam

• Netherlands
• Venture Capital and Private Equity Principals

• Entrepreneur In Residence

  • Nov 2018 - May 2019

  Amsterdam Area, Netherlands Supported the Global Transformation Officer in a global innovation accelerator with a mentor-driven and industry-focused model, resulting in 70% of program graduates remaining active and 64% securing additional funding. ▪ Conducted design sprints for an InsurTech startup and the Netherlands' second-largest pension fund. ▪ Devoted over 300 hours to coaching and mentoring startups and scaleups in FinTech, Cybersecurity, Commerce, and Media. ▪ Facilitated acceleration sessions… Show more Supported the Global Transformation Officer in a global innovation accelerator with a mentor-driven and industry-focused model, resulting in 70% of program graduates remaining active and 64% securing additional funding. ▪ Conducted design sprints for an InsurTech startup and the Netherlands' second-largest pension fund. ▪ Devoted over 300 hours to coaching and mentoring startups and scaleups in FinTech, Cybersecurity, Commerce, and Media. ▪ Facilitated acceleration sessions covering Business Model Innovation, Growth Hacking, Customer Development, Innovation, OKRs, Entrepreneurial Financing, and B2C2B Sales. Show less



Swisscontact worldwide

• Entrepreneur In Residence

  • Sep 2018 - Oct 2018

  Skopje, Skopski, North Macedonia Crafted entrepreneurial ecosystems in collaboration with entrepreneurs and support organizations within emerging startup hubs in the Western Balkans. ▪ Conducted a 2-day bootcamp for established companies and startups aiming to secure investment from a newly launched venture fund of €10 million, financed by the European Union and the World Bank. ▪ Mentored and trained 40-50 primary and secondary students in product development, preparing them for the "Best Business Concept"… Show more Crafted entrepreneurial ecosystems in collaboration with entrepreneurs and support organizations within emerging startup hubs in the Western Balkans. ▪ Conducted a 2-day bootcamp for established companies and startups aiming to secure investment from a newly launched venture fund of €10 million, financed by the European Union and the World Bank. ▪ Mentored and trained 40-50 primary and secondary students in product development, preparing them for the "Best Business Concept" competition sponsored by the Foundation Macedonia 2025. ▪ Contributed over 250 hours to coaching, mentorship, and ecosystem development, benefiting 60+ established companies, startups, and 20+ early-stage entrepreneurs. Show less



Logapps LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Manager

  • Aug 2016 - Aug 2018

  Washington D.C. Metro Area ▪ Led a $5M+ boutique research and advisory firm, driving high-stakes, multi-billion-dollar consulting projects for federal civilian agencies while spearheading marketing, brand enhancement, recruitment, and dynamic business development programs. ▪ Directed a 3-person team to propel an AI proof of concept into a $100M+ marketable MVP. ▪ Directed two modernizations of company website and led digital marketing and brand efforts that increased unique visitors by 40% and user engagement by 60%



University of Latvia

• Latvia
• Higher Education
• 700 & Above Employee

• Consultant

  • Dec 2017 - May 2018

  Riga, Latvia Led a three-person team through a hypothesis-driven approach to recommend initiatives on how best to prepare students for sustainable, entrepreneurial venture creation in Latvia that led to the establishment of new public-private partnerships (PPPs) and successful procurement of €25MM regional grant.



kweliTV, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer (Founding Team)

  • Jan 2015 - May 2018

  Washington D.C. Metro Area ▪ Oversaw product marketing, operations, partnerships, and brand strategy for a digital streaming platform dedicated to empowering independent filmmakers and content creators from the US and Europe. ▪ Innovated a subscription revenue model, allowing independent filmmakers to retain content rights and earn 60% of the subscription revenue, empowering them to invest further in their storytelling endeavors. ▪ Cultivated partnerships with 200+ filmmakers and content creators, driving 15,000… Show more ▪ Oversaw product marketing, operations, partnerships, and brand strategy for a digital streaming platform dedicated to empowering independent filmmakers and content creators from the US and Europe. ▪ Innovated a subscription revenue model, allowing independent filmmakers to retain content rights and earn 60% of the subscription revenue, empowering them to invest further in their storytelling endeavors. ▪ Cultivated partnerships with 200+ filmmakers and content creators, driving 15,000 visitors during the initial 6-month beta phase and sustaining a remarkable 40% month-over-month user engagement growth post-launch. ▪ Secured a multi-million dollar valuation of the platform within the first year, not only contributing to financial prosperity but also creating a platform that empowers independent creators to share their stories with a global audience. Show less



DRT Strategies

• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Associate

  • Sep 2014 - Aug 2016

  Washington D.C. Metro Area ▪ Directed a three-person team overseeing strategic planning and business case development for FDA's Center for Food Safety and Applied Nutrition (CFSAN) IT modernization initiatives exceeding $5 million. ▪ Advised FDA leadership on enhancing their product development and IT portfolio management capabilities to effectively implement the Food Safety and Modernization Act (FSMA) and Affordable Care Act (ACA) programs. ▪ Conducted successful training sessions that garnered a 95% satisfaction… Show more ▪ Directed a three-person team overseeing strategic planning and business case development for FDA's Center for Food Safety and Applied Nutrition (CFSAN) IT modernization initiatives exceeding $5 million. ▪ Advised FDA leadership on enhancing their product development and IT portfolio management capabilities to effectively implement the Food Safety and Modernization Act (FSMA) and Affordable Care Act (ACA) programs. ▪ Conducted successful training sessions that garnered a 95% satisfaction rating, 100% funding approval for projects, and recognition from office directors. Show less

• Senior Consultant

  • May 2012 - Sep 2014

  Washington D.C. Metro Area ▪ Led a $5M+ boutique research and advisory firm, driving high-stakes, multi-billion-dollar consulting projects for federal civilian agencies while spearheading marketing, brand enhancement, recruitment, and dynamic business development programs. ▪ Conducted a pivotal analysis of IT resources and costs for the Affordable Care Act (ACA) program, revolutionized system architecture and acquisition strategy for the US Courts' integrated financial management system, resulting in over $18M in… Show more ▪ Led a $5M+ boutique research and advisory firm, driving high-stakes, multi-billion-dollar consulting projects for federal civilian agencies while spearheading marketing, brand enhancement, recruitment, and dynamic business development programs. ▪ Conducted a pivotal analysis of IT resources and costs for the Affordable Care Act (ACA) program, revolutionized system architecture and acquisition strategy for the US Courts' integrated financial management system, resulting in over $18M in client savings. ▪ Directed a 3-person team to propel an AI proof of concept into a $100M+ marketable MVP. Show less