Experience

Bad Habits

• Romania
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • 2022 - Present



Tribal Worldwide Romania

• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Mar 2016 - Apr 2021



Tribal Worldwide Romania

• Advertising Services
• 1 - 100 Employee

• Strategy & New Business Director

  • 2015 - 2016

• Senior Digital Account Manager

  • Jun 2013 - Sep 2015

  • Pepsi – 3 year in a row campaign management, digital strategy, supervision and reporting for national consumer promos – “Ia-ti vara-n cap” promo 2013 & “Simte ritmul fotbalului” promo, “Vara Pe+” promo 2014, "Accepta provocarea Pepsi" promo 2015(http://promotie.pepsi.ro/home);• Pepsi Pulse – mobile app digital project management and actiavtion management atLiberty Parade event (https://vimeo.com/106185811);• La Fantana – e-commerce digital strategy and coordination of winning pitch UX approach, digital project management of creative development and programming of e-commerce website (www.lafantana.ro);supervision and reporting for national consumer promo “O vara pe zi” (http://ovarapezi.ro/);• Lipton – digital strategy, digital project management of creative development and programming,supervision and reporting for national consumer promo “O vara pe zi” (http://ovarapezi.ro/);• Lay's in partnership with Mediapro Trust – digital strategy, digital project management of creative development and programming, supervision and reporting for campaign “Sunt celebru, scoate-ma de aici”;• Alpha Bank – digital strategy, digital project management of creative development and programming of internet banking products (https://www.alphabank.ro/mobilebanking/),(https://www.alphaclick.ro/ibanking/);• Coty/ Playboy – digital strategy and project management for new product launch campaign,management and development supervision of media campaigns for the brands new products, consumerdata base digital activation, reporting and insights interpretation;(http://hartaseductiei.ro/)• Prodal /Stalinskaya & Wembley – digital strategy and project management for tablet apps for BTLactivation;• Agrana - Zahar Margaritar – project management Facebook app (https://apps.facebook.com/inimide-margaritar);OTHER CLIENTS for whom I have managed digital campaigns: Star Foods, Collective, Nike,Rockstar, Volkswagen, Wizz Air. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Account Executive

  • 2012 - 2013

  P&G Romania: For P&G, the Romanian agency was the regional lead agency, meaning that the Romanian project manager supervised the development and implementing of all campaigns also in the other Balkan countries (Serbia, Bulgaria, Bosnia). I was the digital project manager in charge of the P&G brands on a regional level. • head & shoulders – digital strategy and project management for quarterly regional product campaigns, implementation of functional corporate website - head & shoulders "Brigada" and management and supervision of media campaigns for the brands new products, consumer data base digital activation, project management for partner publisher websites that hosted brand activation. • Pampers – digital strategy and project management for quarterly regional product campaigns, corporate website maintenance and management of new campaign updates, management and development supervision of media campaigns for the brands new products, consumer data base digital activation, project management Facebook apps, reporting and insights interpretation. • Olay – digital strategy and project management for quarterly regional product campaigns and management and development supervision of media campaigns for the brands products. ROMPETROL Romania - I was part of the team that won the regional Rompetrol pitch for Saatchi & Saatchi. I was in charge of delivering the digital strategy and the visual development of the digital contents at a very high level in order to compete with the other agencies involved in the pitch process. Show less



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Digital Account Executive

  • Dec 2010 - Aug 2012

  COCA – COLA Romania: • Coca – Cola – management of image campaign and management of national consumer promo UTC Coca Cola Olympics (2012); digital strategy, management of image campaign and UGC contest - Coca Cola Bestfest; social media strategy for Facebook page; • Fanta – social media strategy for Facebook page; management and development supervision of media campaigns for the brands new products; • Nestea – management and development supervision of new corporate website www.nestea.ro, development, maintenance and management of UGC contest; NESTLE Romania: • Nescafe corporate – corporate website maintenance www.nescafe.ro and mangement of new campaign updates; • Nescafe Mixes – 2 year in a row management, digital strategy, supervision and reporting for national consumer promo - Nescafe Mixes 2011 & 2012 ; • Nescafe Brasero – project management Facebook apps; • Nestle ice creams – management, digital strategy, supervision and reporting for national consumer promo (2012); HEINEKEN Romania: • Golden Brau – image campaign management (2011); social media strategy for launch of new Facebook page and page maintenance; product launch campaign Golden Brau non alcohol (2011), rebranding campaign "Familia Golden Brau" (2012) OTHER CLIENTS for whom I have managed digital campaigns: Telecom company - Bite Latvia, UPC, Tiriac Auto, Eco-Rom Ambalaje, Labormed. Show less