Senior Copywriter

• Jul 2023 - Present

Copywriter

• Sep 2018 - Jul 2023

Concepteur Rédacteur

• Jan 2016 - Aug 2018

Copywriting/Translation Proofreading Writing effective advertisements Supplying PR expertise Copywriting/Translation Proofreading Writing effective advertisements Supplying PR expertise

Senior PR Executive

• Dec 2013 - Aug 2015

• Designed and set up strategic communication business plan objectives pertaining to projects or whole year calendar targeted events. • Managed all internal, external and crisis communications of major clients. • Increased consumer and customer awareness about products, projects and events for major clients. • Leveraged resources to create (and also design) campaign deliverables, including email invitations and articles. • Wrote press materials and ready-made presentations to media. • Attended promotional events to promote company relations with customers and media personnel. • Consulted with advertising agencies to arrange promotional campaigns in all types of media. • Worked for clients on organization of events for customers, public and government officials and other external sources. • Collaborated with media to yield company and product coverage and promote companies’ brands. • Developed innovative PR strategies. • Handled media purchasing from all media outlets. • Planned and organized workshops and meetings. • Conducted market opinion research related to company’s reputation and positioning among key stakeholder audiences. • Copywriting/Translations. Show less

Communication and CSR Officer

• Jan 2008 - Nov 2013

• Coordinated and managed all internal and external communications for the company towards all stakeholders. • Developed PR strategies for the company and subsidiaries of the Harel Mallac Group. • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences. • Collaborated with media for coverage of events and promoting the company’s brand. • Achieved company objectives by leveraging internal resources and collaborating with colleagues. • Consulted with advertising agencies to arrange promotional campaigns in all types of media. • Leveraged technical resources to design and create campaign deliverables, including email invitations and articles. • Supplied PR expertise to all subsidiaries of the Harel Mallac Group. • Coordinated all the CSR projects of Fondation Harel Mallac. Deciding how and which NGOs to help financially or through expertise. • Planned and organized seminars and important meetings. • Organised the annual CSR Day of Fondation Harel Mallac for all employees and inviting responsible parties of NGOs, helped by the foundation, to set up their stand and sell their products or show what they do for the society to employees and media. Show less

Responsable de Coordination (Oxygène Magazine)

• May 2007 - Dec 2007

• Worked as journalist, writing articles for two magazines: Oxygène (Health and Sports) and Batimag (construction/property). • Coordinating work with advertising clients. • Copywriting (handling and creating written publicity for some clients wishing to have adverts in the magazines). • Worked as journalist, writing articles for two magazines: Oxygène (Health and Sports) and Batimag (construction/property). • Coordinating work with advertising clients. • Copywriting (handling and creating written publicity for some clients wishing to have adverts in the magazines).

Journaliste

• Feb 1994 - Apr 2007

• Writing sports and social articles/dossiers on important events. • Writing editorials on important matters pertaining to the sports world. • Coverage of sports tournaments and social activities around the island and in the Indian Ocean region. • Coverage of major international competitions such as the Indian Ocean Games, African and Commonwealth Championships. • Writing sports and social articles/dossiers on important events. • Writing editorials on important matters pertaining to the sports world. • Coverage of sports tournaments and social activities around the island and in the Indian Ocean region. • Coverage of major international competitions such as the Indian Ocean Games, African and Commonwealth Championships.