Sophie Collins
Digital Marketing Manager at Midstream Lighting- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Advanced Demand Generation
Sales Impact AcademyNov, 2021- Nov, 2024 -
An introduction to electronics
The Open UniversityNov, 2021- Nov, 2024 -
B2B Marketing on LinkedIn
LinkedInAug, 2021- Nov, 2024 -
Product Marketing Foundations
LinkedInAug, 2021- Nov, 2024 -
SEO: Videos
LinkedInAug, 2021- Nov, 2024 -
Orchestrating Your Outreach With Sequences
HubSpot AcademyJul, 2021- Nov, 2024 -
Data Protection
HubSpot AcademyJun, 2021- Nov, 2024 -
Managing your Hubspot Account as an admin
HubSpot AcademyMay, 2021- Nov, 2024 -
Linkedin Sales Navigator
Sales Impact AcademyMar, 2021- Nov, 2024 -
Account Based Marketing
Sales Impact AcademyFeb, 2021- Nov, 2024 -
Prospecting Through Sequences
Sales Impact AcademyFeb, 2021- Nov, 2024 -
Demand Generation
Sales Impact AcademyDec, 2020- Nov, 2024 -
Social Media
HubSpot AcademyNov, 2019- Nov, 2024 -
The Fundamentals of an Effective SEO Content Strategy
HubSpot AcademyOct, 2019- Nov, 2024 -
Inbound Marketing
HubSpot AcademySep, 2019- Nov, 2024 -
Email Marketing
HubSpot AcademyMay, 2019- Nov, 2024 -
Maximise Your Channel
YouTubeJun, 2016- Nov, 2024 -
Foundations for Success Boot Camp
YouTubeMay, 2016- Nov, 2024 -
Diploma In Social Media Marketing
Shaw AcademyMar, 2016- Nov, 2024 -
The Digital Garage - Digital Marketing
GoogleDec, 2015- Nov, 2024 -
Contextual Marketing
HubSpot AcademyJul, 2022- Nov, 2024 -
The Digital Garage
Google
Experience
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Midstream Lighting
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United Kingdom
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2020 - Present
Main responsibilities include but are not limited to: Digital: Responsible for the website, ensuring content is optimised for SEO and build our presence across our social channels – LinkedIn, Twitter and Facebook. Agency management: Responsible for the output and performance of our digital marketing, pr, copywriting, and translation agencies. Demand Generation: Utilising a variety of tactics - social, webinars, and email marketing - to generate MQLs and drive sales pipeline growth. Strategy: Crafting effective digital, pr, event, and content marketing strategies to help the business achieve its goals. Budget: Manage and report on the marketing budget. Team recruitment and management: Lead and motivate a full-time marketing assistant and wider freelancers. Sales support: Supporting the sales team with collateral and content to help them attract and convert leads. MarTech: Ownership, training, and onboarding staff with our CRM, HubSpot. Our DAM, Brandfolder. Our project management platform, Monday.com. Show less
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Crestron Electronics
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Digital Marketing and Website Manager
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Jun 2019 - Dec 2019
- Content management: Responsible for ideating, writing, editing, commissioning and the continuing development and improvement of the company's website.- Conducting keyword research and utilising SEO.- Website Analysis – using google analytics to provide data and consumer insight to improve performance.- Managing and creating email campaigns.- Tracking and reporting on email campaigns in order to guide improvements.- Creating and editing printed materials to support events, product launches and online and offline promotions.- Collaboration with key teams to ensure correct content and consistent messaging across all channels.- Managing and segmenting databases using a customer relationship management (CRM) system. Show less
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Digital Marketing Executive EMEA
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Mar 2018 - Oct 2019
- Managing and creating the companies website. - Content management: Responsible for ideating, writing, editing, commissioning and the continuing development and improvement of the company’s multiple websites.- Conducting keyword research and utlising SEO.- Managing and creating the companies email campaigns.- Tracking and reporting on email campaigns in order to guide improvements.- Creating and editing printed materials to support events, product launches and online and offline promotions.- Collaboration with key teams to ensure correct content and consistent messaging across all channels.- Managing and segmenting databases using a customer relationship management (CRM) system. Show less
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UKi Media & Events
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United Kingdom
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Events Services
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100 - 200 Employee
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Email Marketing Executive
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May 2017 - Mar 2018
o Managed and created the companies email campaigns and communications. o Promoted company brands through email marketing. o Analysed email marketing campaigns and made recommendations for improvement. o Tracked and reported email campaigns in order to guide improvements. o A/B Testing on various email campaigns. o Ensured all email campaigns compiled with current email best practice in the industry. o Managed and created the companies email campaigns and communications. o Promoted company brands through email marketing. o Analysed email marketing campaigns and made recommendations for improvement. o Tracked and reported email campaigns in order to guide improvements. o A/B Testing on various email campaigns. o Ensured all email campaigns compiled with current email best practice in the industry.
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Berkeley Group Plc
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United Kingdom
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Housing and Community Development
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700 & Above Employee
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Digital Account Executive
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Apr 2017 - May 2017
Handled budgets, managed campaign costs, and invoiced clients. Wrote client briefs and reports. Monitored the effectiveness of campaigns. Planned and scheduled marketing emails, designs, and daily maintenance tasks, ensuring the optimal and appropriate use of resources, and adhering to specifications, timescales and budgets. Oversaw all designs and content changes to ensure accuracy, consistency and quality at all stages. Interacted with clients, providing status reports, and administering feedback to clients. Show less
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GetGeared.co.uk
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United Kingdom
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Retail
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1 - 100 Employee
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Marketing Manager
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Nov 2011 - Apr 2017
Content management – contributed towards the continuing development and improvement of the company websites and blog. Developed and managed multi-channel digital marketing campaigns and strategies Utilising a range of techniques including paid search, SEO, and PPC. Regular tracking and reporting of all core competitor activity. Planned and managed campaigns across all social media channels Managing online brand and product campaigns to raise brand awareness. Managed and created all the companies' email campaigns including trigger email campaigns throughout the customer lifecycle to maximise sales. Created, edited, and posted product videos and audio content to support sales. Training and development of team: marketing assistant and PPC executive. Show less
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Education
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2015 - 2016
CIM Academy
Certificate in Professional Marketing, Digitial Marketing -
2011 - 2012
Merton
AAT Accounting Level three -
2003 - 2010
Therfield school
A levels, English Literature, Media Studies, IT
Community
