Cooper Reaves
Director of Marketing & Communications at Johnson City TN/Jonesborough/Wash. Co. Chamber- Claim this Profile
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Bio
Credentials
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Adobe Cerified Professional in Visual Design Using Adobe Photoshop
AdobeApr, 2023- Sep, 2024 -
Certified Digital Marketing Associate
Digital Marketing InstituteApr, 2023- Sep, 2024 -
Google Ads Display Certification
GoogleApr, 2023- Sep, 2024 -
Google Analytics for Beginners Certification
GoogleApr, 2023- Sep, 2024 -
JC101 Graduate
City Of Johnson CityOct, 2022- Sep, 2024
Experience
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Johnson City TN/Jonesborough/Wash. Co. Chamber
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Marketing & Communications
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Jul 2023 - Present
Currently directing all internal and external communications, Move To Johnson City relocation operations and governmental relations efforts.
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Marketing & Communications Coordinator
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Dec 2022 - Jul 2023
In my part-time role, I: •Oversaw and assisted in the complete rebuild of the Chamber website•Managed all social channels, website maintenance and press release submissions •Administered post boosts and ran Facebook and Instagram ads to increase our website and profile traffic•Created branding, post graphics and print materials through Canva, Photoshop and InDesign
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Social Media Intern
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Aug 2022 - Dec 2022
•Had sole access and content responsibility to the Chamber Instagram and Facebook•Grew Instagram following by almost 20%, grew Facebook average reaction by 50%•Established a social media guide for channels, including posting times, frequency, etc. •Created a robust content library of both digital and print materials for social media and events
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Reaves Designs
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Design
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Owner/Designer
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May 2023 - Present
I have provided marketing consulting, website design/creation and social media management for: -MarketingMel -Nancy Williams | Lightbourne Creative -ETSU Wesley Foundation's capital campaign I have provided marketing consulting, website design/creation and social media management for: -MarketingMel -Nancy Williams | Lightbourne Creative -ETSU Wesley Foundation's capital campaign
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East Tennessee State University
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United States
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Higher Education
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700 & Above Employee
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Project Management Intern
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Jan 2023 - May 2023
•Helped plan a four-part video series promoting the region to prospective students•Served as the liaison between the UMC office and a contract creative agency•Wrote 90-second scripts, created creative briefs and planned production shoots
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Expedition Leader/Student Marketer/POLO Leader
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Apr 2021 - May 2023
•Worked in the Admissions Office, giving campus tours to prospective students and their families, while also working events like open houses or recruitment nights •Worked on a university marketing department council to generate content for ETSU’s Instagram, Facebook and Tik Tok•Worked in the New Students and Family Programs office where I lead a group of 40-50 freshman through different welcome events, meetings and small groups over a yearly, 3 day experience
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Student Worker
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Sep 2020 - May 2021
•Completed routine building checks•Helped set up university events and meetings•Provided customer service while directing students to their destination
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Cumberland Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Copywriting Intern
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May 2022 - Aug 2022
•Assisted in the marketing efforts of Tri-Cities Airport, Duvaid and WorthWhile Wealth Council •Wrote multiple pieces of copy for ETSU Health and Cumberland's website (bios, reviews etc.) •Solely in charge of the social media calendar and posting schedule for Stateline Services •Gained experience in using Sprout, Asana, META and ad-reporting software •Assisted in the marketing efforts of Tri-Cities Airport, Duvaid and WorthWhile Wealth Council •Wrote multiple pieces of copy for ETSU Health and Cumberland's website (bios, reviews etc.) •Solely in charge of the social media calendar and posting schedule for Stateline Services •Gained experience in using Sprout, Asana, META and ad-reporting software
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Northeast Tennessee Tourism Association
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United States
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Information Services
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1 - 100 Employee
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Communications Intern
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Jan 2022 - May 2022
•Managed our website and four social media channels (Facebook, Instagram, Twitter and TikTok) •Revitalized the organization's TikTok account by creating quality, unique content •Created multiple flyers and graphics for events •Planned and operated membership events •Attended press conferences, tours of new businesses and networking events •Participated in a career fair fashion show •Managed our website and four social media channels (Facebook, Instagram, Twitter and TikTok) •Revitalized the organization's TikTok account by creating quality, unique content •Created multiple flyers and graphics for events •Planned and operated membership events •Attended press conferences, tours of new businesses and networking events •Participated in a career fair fashion show
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Event Marketing Intern
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May 2021 - Aug 2021
•Created multiple flyers, memos, signs and press releases •Assisted in implementing a Mall Walkers Breakfast and a Back-to-School party •Helped produce a large summer celebration called Beat the Heat; complete with yard games, food, gift bags, and aerial silks performers •Planned and implemented a job fair for 14 stores to find employees •Created multiple flyers, memos, signs and press releases •Assisted in implementing a Mall Walkers Breakfast and a Back-to-School party •Helped produce a large summer celebration called Beat the Heat; complete with yard games, food, gift bags, and aerial silks performers •Planned and implemented a job fair for 14 stores to find employees
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Chick-fil-A-Franchise
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United States
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Restaurants
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700 & Above Employee
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Team Member
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May 2018 - Jul 2020
•Served as a front-of-house team member •Handled money transactions •Prepared and served customer orders •Completed routine cleaning duties •Served as a front-of-house team member •Handled money transactions •Prepared and served customer orders •Completed routine cleaning duties
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Education
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2020 - 2023
East Tennessee State University
Bachelor of Science - BS, Major: Public Relations/Advertising. Minor: Digital Marketing
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