Experience

Active Marketing Inc

• Canada
• Advertising Services
• 1 - 100 Employee

• Vice President of Sales

  • May 2008 - Present

  Active Marketing Inc. is a privately held sales and marketing company. Our mission is to achieve recognition as a preferred provider of consumer goods in the diverse markets we serve. We gain a leadership position by developing long-term partnerships with leading retailers and manufacturers to bring products to market. Currently, as the Vice President of Sales for both Active Marketing and ION Camera North America I am developing the action, wearable, and home camera categories at major retailers in the US and Canada. Contact Information: Cell 630-995-0229; Email kcoopernsi@aol.com Show less



Houston Harvest Gift Products

• Manufacturing
• 1 - 100 Employee

• VP of Sales

  • Mar 2003 - Jan 2008

  Led strategic effort of growing revenues and driving profit gains for seasonal popcorn and food gift company. Developed promotional plans, pricing strategy, merchandising tactics, as well as new product introductions. • Established new business at Sam’s, Costco, Bed Bath & Beyond, and Michael’s resulting in $20M sales growth. • Set up distributor network for Canadian Market that resulted in a $3M sales increase for the company.• Launched $20M incremental Valentine and Easter business. Show less

• Regional Director

  • 2003 - 2004

  Led four-member team that developed, launched, and marketed ready-to-eat and microwave popcorn line of products under the Snack Brands portfolio. This new business unit became a subsidiary of Houston Harvest Inc. Utilized company’s unused manufacturing and warehousing capacity to return incremental sales and profit to the parent company. • Grew Snack Brands portfolio to $13M business. • Built broker sales network for the U.S. marketplace. • Developed and implemented business plan and all product introductions. Show less



Campbell Soup Company

• Director of Retail Operations

  • 2000 - 2003

  Director of Retail Operations, 2000 – 2003 Led retail efforts for sales and marketing activities for the eastern half of the U.S. Initiated and developed retailer, food broker, and part-time merchandiser sales force to execute strategies at store level. Responsible for a team of 135 employees within Eastern Region. • Supported all major account teams.• Negotiated and leveraged nationwide broker agreements with major broker houses.• Designed and implemented a company-wide distribution and display contest for all sales teams. Show less

• Division Manager - Kroger

  • 1999 - 2000

  Managed $100M in sales annually with six direct reports. Developed and executed trade planning and spending while achieving profitable sales growth. Introduced and Implemented broker support for all retail-related initiatives. • Secured permanent end cap rack program at Kroger, resulting in revenue growth over 30%.• Kept major competitors from gaining distribution by utilizing category management principles. • All six Sales Managers met or exceeded volume and profit goals on yearly basis. Show less

• Regional Director - Convenience/Drug Team

  • 1998 - 1999

  Managed overall sales, marketing, and trade strategies for twelve states in the Midwest for Convenience and Drug Store Channels. Managed Brokers in area to build full line sales in Region. Responsible for $40M annually. • Developed Drug “Go to Market” Strategy for company.• Developed cooler trade program for C-Store class of trade.• Built and reorganized broker team in Midwest Market.



Kraft Foods Global Brands LLC

• Customer Business Manager

  • 1996 - 1998

  Managed $75M in sales with fourteen direct reports. Developed and executed category/brand strategies. Was successful in growing revenues while reducing spending annually. Managed over fifty brands for all Chicago are warehouse accounts.• Integrated all businesses under one sales team. • Reduced trade spending while growing profitable sales 20%.• Won yearlong sales performance award for superior results.

• Region Category Sales Planner

  • 1994 - 1996

  Developed consumer and trade programs for Kraft Cheese and Oscar Mayer Divisions. Worked with Brand and Category Managers to develop sales-oriented programs. Managed $300M in sales annually.

• Territory Sales Manager

  • 1993 - 1994

  Managed ten sales representatives and two part-time merchandisers. Full responsibility for Kraft and Oscar Mayer products at account and store level. Participated in college recruiting efforts.

• Key Account Manager

  • 1991 - 1993

  Managed sales and in-store conditions for 120 retail stores. Account responsibility included Super Foods and Giant.



Dart Container Sales Corporation

• Sales

  • 1988 - 1989

  Managed $1M in territory sales of disposable food service products to new and existing distributors. Managed $1M in territory sales of disposable food service products to new and existing distributors.