Aleksey Kupriyanov
Product Owner at TSUM Moscow- Claim this Profile
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English Professional working proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Andrey Zherikhov
Aleksey is a very skilled and professional manager. He takes work seriously and doesn't lose his head in critical situations. Also not the last quality for a good manager - he is a really nice person and cares about his team.
Andrey Zherikhov
Aleksey is a very skilled and professional manager. He takes work seriously and doesn't lose his head in critical situations. Also not the last quality for a good manager - he is a really nice person and cares about his team.
Andrey Zherikhov
Aleksey is a very skilled and professional manager. He takes work seriously and doesn't lose his head in critical situations. Also not the last quality for a good manager - he is a really nice person and cares about his team.
Andrey Zherikhov
Aleksey is a very skilled and professional manager. He takes work seriously and doesn't lose his head in critical situations. Also not the last quality for a good manager - he is a really nice person and cares about his team.
Experience
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TSUM Moscow
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Russian Federation
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Retail
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300 - 400 Employee
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Product Owner
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Jan 2020 - Present
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Project Manager
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Mar 2019 - Jan 2021
Responsibilities:- Creating product roadmap- Business requirements decomposition- UX/UI acceptance and tasking- Tasking developers (Jira, Confluence)- Feature level tech decomposition with Development team leads- Backlog prioritization- Managing development - Making demos for the Stakeholders- Reporting development to meet business goals- Plan and control product increments delivering with team leads and release engineersAchievements:Product: Web-based service for Call Center employees. B2b inhouse development. Functionality:1. CRM (identification of customers in different sources, customer profile maintenance, communication history aggregation, customer KPIs, trigger/transactional communication)2. Order-flow handling (tasks from confirmation order to delivery inquiries or returns)3. Creating and sharing personalized goods lists and looks for customers4. Omni-channel communication tool with customers including Whatsapp, website’s web chat,sms, email, phone calls, etc.All-in-one solution for Call Center consultants.Successfully created roadmap, demonstrated simple prototype to future product to stakeholders.Successful start of MVP. Early version of product integrated to Call Center workflow.Successful start of actual product with part of functionality (product still in development).Successfully managed to expand team (from UX/UI designers and analysts to developers and QA engineers)Created UX/UI-production workflow with designers.Successful implementation of microservice architecture on backend and custom UI-kit on frontend instead of default VUE.js (on MVP step) Show less
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Аналитик ИТ
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Aug 2018 - Mar 2019
Responsibilities:- BR collection and systematization- Use-cases documentation- High level tech documentation- Formulating tasks for developers- Writing conceptions of products- Preparing presentations for stakeholdersAchievements:- Wrote documentation for emailing/sms gateway.- Wrote documentation for integration with external systems (website, emailing, sms sendingsystems) Goals of development:- Creating one place responsible for sending triggered emails and sms Functionality:External systems send events to Gateway. B2b inhouse development.The product was launched and it is on air for several years already. Show less
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Project Management Team Leader
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Mar 2018 - Jul 2018
Responsibilities are as written below plus participation in decisions of how ecommerce platform will evolve in tech and business means (delivery, warehouse, call center, centralized implementation of new features, payment methods, etc.).
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Senior Project Manager
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Mar 2016 - Mar 2018
B2b. The contractor’s side.Launch e-commers businesses on a turn-key basis using kupivip platform for company’s b2b clients (mostly fashion brands).Responsibilities:Presale activities, control of development and launches e-shops, maintenance for attracted bydepartment’s BDM brands and distributors.Presale:- Identification of contractor’s needs- Writing high level tech specification of project, contractor’s acceptance of prepared description- Preparing and acceptance of methods and content of technical exchange- Preparing roadmaps and deadlinesDeveloping and launch:- BR, specs decomposition to certain tasks- Project team appointment- Creating tasks for developers (web, OMS, ERP)- Planning, determination of sprint length.- Control of worklog and backlog- PM UAT- Contractor’s UAT- Organize content manager and call center trainings- Organize warehouse supply- Organize marketing activities (sms, emailing campaigns, cross-emailing, push notifications about partner’s e-shop launch)Maintenance and further development:Control of starting new campaigns in digital marketing (CPA, emailing, SEO, Yandex Market, PPC, retargeting)New feature describing and control of development (upsell, bounce reduction, and other GtN improvement activities)Sale planning, Loyalty programs implementation.Achievements:Emailing activities for major rapid-fashion brand (NDA) including:- Email aggregation web page and iOS app integrated with Emarsys (emailing system) and dadata (for geo-segmentation)- Preliminary bounce predictor API integration (bounce rate reduction after implementation –15%)- Common open rate – 25%- Launch of iOS app for POS stands for offline shops- Launch of iOS app for customer questionnaires for offline shops- Reporting automation7 e-shop launches with my control or participation. Show less
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Account Manager
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Dec 2013 - Mar 2016
Responsibilities: Actually on practice my role included Account management and PM Achievements: 1) Euroset.ru integration launch 2) Ulmart.ru integration launch Responsibilities: Actually on practice my role included Account management and PM Achievements: 1) Euroset.ru integration launch 2) Ulmart.ru integration launch
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Education
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Московский Государственный Гуманитарный Университет им. М.А. Шолохова (бывший Открытый Педагогический Университет)
Специалист, Иностранные языки и литература, общее направление