Experience

LaFleur Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Visual Designer

  • Apr 2021 - Present

  Creating beautiful design concepts and effective marketing materials across all types of media for technology and financial clients. Creating beautiful design concepts and effective marketing materials across all types of media for technology and financial clients.



Cooley Designs

• United States
• Graphic Design

• Senior Graphic Designer

  • May 2007 - Feb 2021

  • Conceptualized, designed and launched first multi-language product UI for device-agnostic application in financial technology. Software included tools and functionality for OTC brokerage, allowing users to deposit, trade and introduce clients through an intuitive cross-platform interface.• Executed all visual design stages for marketing website and app UI from concept to final hand-off to development. Leveraged understanding of evolving technological and behavioral trends, applying best practices and reducing production time by five months through mobile-first design strategy.• Conducted competitive analysis and research to evaluate brand positioning of prototype OTC brokerage application. Designed visual experience and user interface elements, including graphics, layout, style, interactive prototypes and custom icon set of more than 150 symbols.• Developed featured designs for product launches in Hong Kong, Bangkok, Cyprus and Dubai. Ensured brand consistency across booth design, banner stands, product demo videos, display graphics, email campaigns, magazine advertising, brochures and business cards.• Collaborated with product and development teams. Bridged communications between groups to reach budget parameter goals of more than $100K per month.• Generated 3D renderings of product packaging to eliminate photography costs and shorten lead time for marketing collateral. This reduced marketing expenses by more than 10%. Show less

• Senior Graphic Designer

  • May 2007 - Feb 2021

  • Boosted sales over 20% for Michigan-based microbrewery by realigning brand with target market through distinctive packaging and product differentiation. Designed and illustrated beer logos, labels, 6-packs, bottle caps, signage, and sell sheets for more than 15 products.• Partnered with Central Michigan University's business incubator and provided design services to more than ten unique startups. Supported effective branding across diverse industries, including automotive, digital technology and R&D.• Restructured corporate image for educational research center, updating design standards to expand reach to target startup businesses. Designed corporate identity, style guide, tagline, website, signage, business cards, magazine advertising, brochures and kiosk UI.• Implemented and led design direction for fashion lifestyle brand. Constructed identity and distinctive trademarking, exhibit design, digital content, marketing collateral, high-end retail packaging, and garment tags. Brand recognition and visibility led to sponsorship for 2012 Miss America Pageant with over 2.5 million viewers.• Designed, developed and managed external resources for luxury brand’s ecommerce website, product packaging, look-book and catalog. Managed backend 3rd party developers and orchestrated printing with key stakeholders and more than 20 separate vendors in photography, packaging, and printing. Show less



PGN Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Graphic Designer

  • 2004 - 2007

  • Launched on-strategy campaigns for in-house promotional collateral. This included effective corporate branding, billboards, direct mail campaigns, publications and magazine advertising for more than 20 clients. • Analyzed consistency issues resulting in lackluster sales performance for Harley Davidson dealerships and Jet’s Pizza franchises. Developed creative and authentic storytelling with engaging visuals for digital and print marketing, launching unique and successful promotions. This stimulated brand interest and improved customer traffic. Show less