Experience

22nd Century Group, Inc.

• United States
• Biotechnology
• 1 - 100 Employee

• Art Director

  • Oct 2022 - Present

  · Drive the creative vision for Company’s B2B and B2C marketing strategies in the life science, consumer product, and pharmaceutical segments, inclusive of designing eye-catching brand packaging and labeling. · Lead cross-functional creative team to concept and execute global product launch and US marketing campaigns across a wide range of media and platforms with focus on storytelling for POS, digital, social, video and in-store experiences. · Demonstrate a dedication to high-quality creativity and production by encouraging out-of-the-box thinking to deliver on key business KPIs and results. · Build Brand Guide document that provides strategic vision for how logos, branding materials, and other design elements should be displayed and utilized to protect brand identities across multi-channel platforms. · Collaborate with web developers and UI/UX designers to implement design concepts into functional and interactive web interfaces. · Manage all creative projects from inception to execution, including analyzing marketing briefs, building project timelines, identifying objectives, and assigning project roles to design team to ensure deadlines are met. · Oversee team of designers to develop story/mood boards to produce informative and educational branded videos for consumer awareness. · Own relationship with external agencies and oversee all creative through the ideation and production process. · Manage team’s workload by helping identify priorities and promoting a spirit of positivity and teamwork. · Partner with the Company’s regulatory and legal team to review creative designs and ensure they meet the legal requirements and compliance of our trademark registrations. · Proactively stay informed of the latest market trends and demands for consumers on both B2B and B2C. · Communicate and share out with larger Marketing team to provide updates on project status, timelines, and final deliverables. Show less



Swisher

• United States
• Manufacturing
• 700 & Above Employee

• Senior Art Director

  • Dec 2019 - Oct 2022

  · Ensured cohesive brand voice across all touchpoints of omni-channel campaigns including but not limited to POS, CPG, in-store events, digital media, email marketing, experiential mobile marketing units, and B2B marketing and event materials.· Partnered with In-Store Visuals and Marketing teams to ensure brand consistency across all selling channels.· Created a strong brand narrative, bridging our brand, business, and creative strategies with a comprehensive consumer-centric design ecosystem.· Inspired and managed Art Directors and Designers with the passion to deliver the organizational vision.· Directed team across all channels to produce elements of creative including digital, photoshoots, video editing, animation, events, experiential, print, editorial, non-traditional, and merch.· Lead the design and updating of digital experiences to optimize performance based on past data and insights; implemented consistent A/B testing.· Developed and managed outstanding packaging design strategy with joyful out of box experiences (OOBE), supported by graphic execution that bring to life our brand strategy and business objectives, delivering a robust toolbox of solutions for commercial deployment.· Lead visual storytelling across a range of digital and print media - crafting engaging, impactful visual communications appropriately styled for each medium to ensure consistency of experience throughout the consumer shopping journey.· Spearheaded UX/UI design for the Swisher Sweets Loyalty program working cross functionally with digital, brand and IT teams to ensure best in class user experience is achieved while managing external agency to continue to execute on established creative vision. · Designed a premium CPG brand line extension under the Swisher Sweets portfolio from conception to completion establishing a successful launch. Show less

• Art Director

  • Feb 2017 - Nov 2019

  · Expert photography retouching on various types of merchandising, lifestyle, advertising, retail displays.· Positioned the company’s brands to create a lifestyle that attracts consumers for increased engagement through omni-channel campaigns.· Design full line of apparel and source vendors for Swisher Sweets merchandise.· Conceptualized and designed interior and exterior experiences of adult consumer focused Mobile Marketing Unit (MMU) and Tradeshow booths: Cannabis, Smokeless, Tobacco, and Nicotine on Demand product lines.· Be the steward of best design and branding practices, and Federal Regulations.· Designed a CPG brands under the Swisher Sweets’ portfolio from conception to completion + full POS rollout.· Research and maintain evolving consumer needs, packaging, digital trends, and impact of POS at retail.· Oversee print vendors, negotiate competitive pricing, and attend press checks for all new product packaging to ensure accuracy.· Experience on working with multi-functional teams and cross-geographical teams.· Drive a culture of continuous improvement within our creative teams, identifying efficiencies and making recommendations to enhance our processes. Show less



Avid

• United States
• Software Development
• 700 & Above Employee

• Multimedia Producer / Senior Designer

  • Apr 2012 - Jan 2016

  Lead digital designer for all product consumer facing technology and collaborative marketing advertising. Translating core messaging through design. Collaborate with Sales and Marketing to ensure the brand goals are visually and strategically aligned with the brand’s quarterly objectives. Manage and mentor junior staff to guarantee guidelines, brand voice, and development vision are cohesive across all marketing channels: UI, email, social platforms, print and digital ads, as well as all annual conference educational materials and B2B. • Review creative briefs, schedule kick-off meetings, set up project timelines and review project with team leads. Maintaining project status updates for transparency on work management platform. • Corporate and Industry annual shows; Lead designer on theme designs, social media, signage, e-blasts, pull-up banners, display boards, invites, print assets, and video animations. • Strategic and Tactical Marketing lead designer for all product advertising and promotions • Product support materials: micro-sites, sell sheets, data sheets, and brochures • Create and manage multi-page website redesign from concept to design • Make sure promotional designs and content align with brand guidelines • Work directly with clients under strict deadlines and constrained budgets • Manage designers and freelancers on creative projects • Provide daily updates on project needs, status to senior management • Work with the team to evolve the Avid brand. Lead the visual team to build consistency and openness through creating a framework to work • HTML 5, Flash and After Effect projects. Show less



Image Base

• United States
• Media Production
• 1 - 100 Employee

• Senior Designer

  • Aug 2000 - Mar 2012

  · Review project briefs, create creative timelines, ensure project says on target to meet deliverable date · Lead motion graphic artist · Collaborate with copywriters, producers, and sales teams for delivering clients' need · Design client PowerPoint presentations and style guides · Secure long-term client relationships; PepsiCo o Redesign internal logos for divisions of Tropicana, Gatorade, and Quaker Oats. These logos are now used on headquarter signage, graphic murals, animation teasers, and apparel o Art Director for all conference and event marketing materials o Managed junior designers for all animations, presentations, and print materials to ensure the integrity of brand guidelines we upheld o Designed Gatorade Sports Science Institute website o Creative directed PepsiCo first Annual Sustainability Report. The success of this report resulted in follow-on campaign work. To promote the new LEED certified Sustainability Center PepsiCo built in Chicago’s headquarters. Interior interactive interfaces and kiosks, mural and signage designs highlighting the office sustainability features such as but not limited to; windmills on roof, time sensitive lighting systems, the comprehensive recycling program, and zero net impact on the environment. Nintendo o Creative lead designer and animator for Press and Public Sigraph shows o Cross-channel marketing assets for Wii & Wii Sport premiere product launch o Conference after party theme design, invitations, and signage o Secured business relationship from 2003 to 2012 Kraft · Lead corporate communication PowerPoint specialist · Head animator and designer for internal videos: state of business and acquisitions · Art Director and designer for storyboarding and graphic direction on internal program videos, sale kits, and presentation support. Feeding America · Built PowerPoint templates with style guidelines for presentation external use · Managed and developed all video animations for awards ceremonies for food banks Show less



Sears/Kmart Corporation

• Motion Graphic Manager

  • Oct 1997 - Jul 2000

  Designer and creative for all corporate shows and videos: Managers meeting, shareholder meeting and Public Relations meetings. • Designed, produced and cleaned-up PowerPoint shows/presentations. • Worked closely with the CEO for shareholder meeting preparation and quarterly updates • Managed all the presentation support (PowerPoint design, design and layout of video recording of stockholder briefing) • Lead all online broadcast graphic support • Managed all in-store live show graphic support • Animation development for departmental videos for upcoming product rollouts • Hired and managed freelance graphic support Show less