Experience

Campus

• United States
• Education Administration Programs
• 1 - 100 Employee

• Digital Media Lead

  • Jul 2023 - Present



Quantic School of Business and Technology

• United States
• Higher Education
• 100 - 200 Employee

• Performance Marketing Manager

  • Jul 2022 - Jun 2023

  Main responsibilities involve managing Google, Facebook and LinkedIn ads while also being relied on for reporting and analytics. I have been able to help improve lead quality and ROAS through data-driven insights that help optimize campaigns and drive measurable results. Main responsibilities involve managing Google, Facebook and LinkedIn ads while also being relied on for reporting and analytics. I have been able to help improve lead quality and ROAS through data-driven insights that help optimize campaigns and drive measurable results.



Esme Learning

• United States
• E-Learning Providers
• 1 - 100 Employee

• Media Buyer

  • Jul 2021 - Jun 2022

  My primary responsibilities included the management of paid media for online short courses for business executives. Scaled LinkedIn ads spend all while reducing CPL by over 50%. My primary responsibilities included the management of paid media for online short courses for business executives. Scaled LinkedIn ads spend all while reducing CPL by over 50%.



LearningRx

• United States
• Education Administration Programs
• 200 - 300 Employee

• Digital Marketing Manager

  • May 2018 - Jul 2021

  Managed national franchise system’s digital marketing efforts. Led SEO & SEM initiatives and growth. Increased organic traffic & media ROAS. Managed multiple agency relationships and projects. Managed national franchise system’s digital marketing efforts. Led SEO & SEM initiatives and growth. Increased organic traffic & media ROAS. Managed multiple agency relationships and projects.



Lift Division

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist

  • Feb 2018 - Jul 2018

  - Develop web copy, blogs and social media posts - Topic generation and research - Improve client’s SEO - Develop web copy, blogs and social media posts - Topic generation and research - Improve client’s SEO



Missouri School of Journalism

• United States
• Higher Education
• 100 - 200 Employee

• Graduate Teaching Assistant

  • Aug 2017 - May 2018



LOVEtheLOU

• Greater St. Louis Area

• Marketing Intern

  • May 2017 - Aug 2017

  Primary duties as a marketing intern: -Draft press releases for all outlets -Build media list -Generate media coverage -Manage social media accounts and develop a consistent across multiple platforms -Redo and redesign website (www.lovethelou.com) and manage all content -Manage and develop SEO and SEM strategies -Generate business leads to help with the long-term growth of the organization -Develop brand strategy recommendations for the organization moving forward Primary duties as a marketing intern: -Draft press releases for all outlets -Build media list -Generate media coverage -Manage social media accounts and develop a consistent across multiple platforms -Redo and redesign website (www.lovethelou.com) and manage all content -Manage and develop SEO and SEM strategies -Generate business leads to help with the long-term growth of the organization -Develop brand strategy recommendations for the organization moving forward



Adzou

• Public Relations Account Executive

  • Jan 2017 - May 2017

  AdZou is a full-service agency staffed by students at the renowned Missouri School of Journalism. Client: Missouri Innovation Center Semester-long marketing project for our client. Responsible for structuring and leading a six-person brand strategy team. From our research all the way up to our strategy and tactics, we developed a sustainable brand strategy route for the Missouri Innovation Center. AdZou is a full-service agency staffed by students at the renowned Missouri School of Journalism. Client: Missouri Innovation Center Semester-long marketing project for our client. Responsible for structuring and leading a six-person brand strategy team. From our research all the way up to our strategy and tactics, we developed a sustainable brand strategy route for the Missouri Innovation Center.



LOVEtheLOU

• Greater St. Louis Area

• Public Relations Intern

  • Jul 2016 - Aug 2016

  Primary roles as a marketing intern: -Generate media coverage -Pitch story ideas -Draft press releases -Manage social media accounts -Develop web and brochure content -Develop relationships and work with inner-city youth Stories generated: -http://www.alivemag.com/blog/index.php/2016/07/lovethelou-a-community-for-change/ -http://www.kmov.com/story/32502432/imagine-a-better-st-louis-community-organization-develops- plan-to-restore-st-louis-city -http://www.alivemag.com/blog/index.php/2016/07/community-gardens-strengthen-enright-neighborhood/ -https://www.stlmag.com/news/love-the-lou/ *$14,000+ PR value worth of media coverage that I generated from a wide variety of mediums (digital, TV and print) Show less



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • Feb 2016 - Jun 2016

  I worked within FleishmanHillard's affiliate firm, Eleven PR, which is the public relations/social content arm of a TBWA Worldwide agency, a full-service advertising agency. Primary roles as an intern: -Assist PR team with ongoing campaigns/projects -Generate creative ideas and actively participate in meetings -Create social media content -Draft media lists -Monitor media coverage -Draft press releases I worked within FleishmanHillard's affiliate firm, Eleven PR, which is the public relations/social content arm of a TBWA Worldwide agency, a full-service advertising agency. Primary roles as an intern: -Assist PR team with ongoing campaigns/projects -Generate creative ideas and actively participate in meetings -Create social media content -Draft media lists -Monitor media coverage -Draft press releases