Conversational Designer

• Mar 2023 - Present

Conversational Designer

• Sep 2022 - Mar 2023

Designing conversational experiences is much more than making technology deliver foolproof and data-driven solutions. That would be like giving life to a machine, a very insensitive one indeed! On the other hand, I strongly believe that it is about designing experiences that really connect with people, with their feelings, needs and challenges. As part of the Yape team, I fulfill the following tasks: ✔️ I receive guideline proposals from the different teams and business specialists and turn them into conversational content proposals. ✔️ I implement the flows and dialogs in our design platform: Flow.ai ✔️ I research, select and propose sentences, phrases or linguistic units to carry out the cognitive motor training process ✔️ I attend research and data analysis team meetings to stay on top of KPIs measurements, performance, overall quality and propose ad hoc improvements. ✔️ I try to share the accumulated knowledge of my career by facilitating workshops and transmitting it to my teammates. Show less

Conversational Designer

• Apr 2021 - Sep 2022

I design conversational experiences and help chatbots to find a unique and unrepeatable personality that connects with people. 🫀 In fact, my main goal is to make the conversations align with the purpose and goals of each bot or virtual assistant. This results in an enjoyable, frictionless, and human-centric experience. As part of the conversational design team, I fulfill the following tasks: ✔️ I design the bot's identity: its voice and its personality. ✔️ I define main use cases, the theme architecture and the content components. ✔️ I design flows and map integrations with digital services. ✔️ I coordinate the content production and editing with the conversation copywriters team. ✔️ I give and ask for feedback to ensure the quality of my work and that of my co-workers. Show less

Freelance UX Writer

• Sep 2020 - Mar 2021

I craft the copy for digital products like websites or mobile App’s. This includes buttons, menus, error messages, and more. This small pieces of text are called microcopy. Also, I work to deliver the messaging of the product from the inside out. To do this I need to understand the user with UX research. I craft the copy for digital products like websites or mobile App’s. This includes buttons, menus, error messages, and more. This small pieces of text are called microcopy. Also, I work to deliver the messaging of the product from the inside out. To do this I need to understand the user with UX research.

Content Strategist

• Sep 2018 - Nov 2019

I define the content strategy for the brands, leading and supporting the content squad processes to fit with the brand identity and the users objectives. I also fulfill the following tasks: -I craft the text (copy, microcopy, buttons and CTA) that appear throughout the interface of digital products in order to deliver the best user experience. -Establish guidelines for the tone, voice and style in order to ensure the content is clear, concise and useful in every touchpoint of the user journey. -Search for insights and findings about the emotions, behaviors and users thoughts. -Analyze what works and what does not for our content efforts (with the intervention of the analytical team). -Control the final quality of the content worked by the team in charge: web content, campaigns, contests, APPs, articles, subscription forms, and also the delivery time. -Optimize the quality of branded content (with the support of the creative team) and its promotion (with the support of the digital media team). -Attend meetings with the client to follow up on the content strategy. Show less

Copywriter

• Jan 2012 - Jan 2013

Development of integrated online campaigns, creation of advertising concepts and creative strategies. Graphic proposals and supervision of the final arts aligned to the creative concept. Interpretation of market trends and analysis and identification of opportunities for the design of effective digital marketing strategies. Structuring and creative writing for web sites, fanpages, applications for Facebook and mobile devices, promotional web mechanics, conceptualization of user interfaces. Show less